Volume 9, Number 32 — February 6, 2020
BREAKING NEWS
The Rowan Report has learned that another major acquisition has been announced between two well-known home care software vendors. One month after acquiring its primary competitor in Canada, Procura, AlayaCare has now signaled its intention to take aim at the lucrative but complex New York Medicaid market.
Read the details in our breaking news bulletin by clicking on its headline below.
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AlayaCare Acquires Arrow Solutions
Picking up a handful of southern New York clients, some quite large, will accelerated Canadian company's expansion into the U.S. Medicaid and private duty market.
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During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times. To inquire about placing your message here, contact: Kristin@rowanresources.com As of this date, approximately 36,564,000 Baby Boomers have become Medicare eligible. |
Last Week's Most-Read Stories:
Bayada Huddles to Confront PDGM
Savii Partners with Maxwell Healthcare Associates
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WEBINAR: Key Documentation Issues for 2020 & the Future
A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney
Date: March 18
Time: 1:00 - 2:30 EDT
Encore date: March 25; On-demand recording available
Information and Registration
Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.
- What can home health agencies do to avoid denials by ZPICs, RACs, etc., for lack of homebound status and reasonable and necessary care?
- What kind of documentation must home health agencies, hospices, private duty agencies and HME companies maintain regarding gifts to referral sources and payments to physicians who make referrals to them?
- How can providers avoid an increase in enforcement action in this area?
- What kinds of documentation problems are private duty agencies facing with regard to recoupments from state Medicaid Programs?
- What dangers do electronic medical records cause for all types of home health providers?
- Is it true that if it wasn't documented, it wasn't done?
Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.
Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever
Texas Association for Home Care and Hospice
Two days of keynote and breakout presentations for home health and hospice providers.
Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies
Presented by: Ankota
Featuring: Steve "The Hurricane" Weiss
Date: June 18
Time: 12:00 EDT
Fee: FreeHere are a few biographical fun-facts about Steve:
- As a marketer, grew Care Choice, a private duty home care agency from 16 clients to over $5 million in annual revenue
- His company, Hurricane Marketing Enterprises runs marketing boot camps and provides other services to help agencies grow and thrive
- Steve has been a featured key-note speaker in many national conferences
- Check out his website here: homecaremarketing.net
- The best things about a session with Steve are his passion for home care, his great stories and his infectious energy!
Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic
The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America
Sponsored by: Global Health Care, LLC
Featuring:
- David Brailer, MD, PhD, Executive Chairman, Health Evolution, Former National Coordinator for Health Information Technology, Former CEO, CareScience
- Bruce D. Broussard, MBA President and CEO, Humana, Former Chair and Chief Executive Officer, US Oncology
- Michael W. Cropp, MD, MBA President and CEO, Independent Health, Chairman, Alliance of Community Health Plans
- Wyatt Decker, MD, MBA CEO, OptumHealth
Date: June 22-25
The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America
All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.
Virtual Conference: ATA Annual Meeting
American Telemedicine Association
Date: June 22-26
Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing
Presented by: Savii
Featuring: Tim Rowan, MA and Roger McManus, MBA
Date: June 24
Time: 2:00 - 3:00 EDTLocal businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.
Webinar Series: Sales Training, Home Health and Hospice
Presented by: Healthcare Strategica, LLC
Featuring: Michael Ferris
1 - 8-week Hospice & Palliative Care Sales Training Course2 - 8-week Home Health Sales Training
Rowan Report subscribers: Register with this link to receive $100 discount.
We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.
The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.
The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.
Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.
Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*
* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.
Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.
FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *
Sponsored by: HealthRev Partners
Moderator: Tim Rowan
Panelists: Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)Date: July 9
Time: 2:00 pm EDT
Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Panelists:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller | Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report
Part III: "Agency Leadership and Operations" is set for July 23.
Virtual Conference: NAHC Financial Managers Annual Meeting
July 27-30
Conference: Leading Age Leadership Conference
Hosted by: VNAA, Elevating Home, and Leading Age
In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.
We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.
LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.
If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.
With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.
*The Rowan Report will see you there.
Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:
Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL
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HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.