Volume 9, Number 33 February  5, 2020



Dear Healthcare at Home Colleague,

Other news pushed our planned follow-up story on the discussions at last month's Homecare 100 off the front page this week but I wanted to pass along two comments from one of the sessions that frankly left me, a perennial optimist, a little down.

According to Rose Madden-Baer of the VNS of New York, in a session on strategies for partnering with Manage Care Organizations, it takes a year or more to get a contract with an MCO. "Sometimes it is like dating," she said. "Sometimes you have to be willing to walk away, to say 'no, we won't do it for that amount.'" David Ellis, the session's moderator and president of meeting host Lincoln Healthcare Leadership, surveyed in advance a number of those MCOs Madden-Baer mentioned, asking for their impressions of home care and home health. He revealed their comments on a slide that was met with gasps by the audience. (If you are easily disturbed, you may want to skip this section.)

Don't shoot the messenger, neither Dave nor me. By the way, the next Lincoln conference is a bit later in the summer this year. Senior Living 360, your opportunity to mingle with other post-acute providers, is set for the Gaylord Resort just outside DC, August 10-12.

In this week's news

There will be discussions between Congress and the White House through the upcoming budget negotiations season about cuts to Medicare and Social Security. We will keep an eye on it for you. We kick it off this week with a comparison of the President's commitment as a candidate in 2015-16 and his recent comments. Click on "Concern Rises Over Trump's Medicare Promise Pivot," below.

Be sure not to miss Darcey Trescone's analysis of a opinion piece by Brenda Hopkins, CIO of j2 Global. She makes a strong argument in "Healthcare Technology Still Drives Better Patient Outcomes."


We met the executives from Electronic Caregiver at a conference last summer and were impressed by their lofty goals. They may be getting there this year, after showing a prototype at CES and planning a big splash at HIMSS. Read about a different approach to remote patient monitoring in "Long Awaited In-Home Avatar to Debut at HIMSS."

We have told you about the patient engagement tool from Synzi in the past. This week, we have an announcement that they are partnering with CareCentrix. That news item below is titled, aptly, "CareCentrix Taps Synzi to Connect Patients to Post-Acute Care Services."

Breaking News, Preview

Be sure to watch your email tomorrow morning for a special edition of The Rowan Report. A great number of you will be interested in, some of you affected by, tomorrow's breaking news.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



Concern Rises Over Trump's Medicare Promise Pivot
We avoid politics in this publication but we do discuss policy when it directly impacts our readers. The President's reversal of a campaign promise never to cut Medicare, reported by all major news outlets, is worth a closer look.

Healthcare Technology Still Drives Better Patient Outcomes
As healthcare business owners, we need to be prepared for both automation requirements from referral partners and automation of our own internal processes to service more patients and serve them well. More older individuals means more home care and hospice services will be required.

Long Awaited In-Home Avatar to Debut at HIMSS
Remote patient monitoring to take a step into the future with Addison, the Virtual Caregiver™ from Electronic Caregiver.

CareCentrix Taps Synzi to Connect Patients to Post-Acute Care Services
Virtual care communication platform enables patients to connect with CareCentrix providers through video, email, and text.



During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 36,553,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Bayada Huddles to Confront PDGM
The home health provider's clinical procedure adjustments helped patients so much, they kept them in place even after PDGM was delayed a year.

Savii Partners with Maxwell Healthcare Associates
Minneapolis-based consulting firm will provide Private Duty implementation and training services


Upcoming Events

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings

 


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free

Register

Here are a few biographical fun-facts about Steve:


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC

Featuring:

Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount


Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Panelists:
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
Time:
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Panelists:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30

Register


Virtual Conference: SAGE 2020

Hosted by Honor

This is a half day, free conference that will stretch all of us to think about how we are shaping the future of elderhood. Our speakers will cover topics around innovation, technology, the evolving art of caregiving and the future of senior living. I’m very excited that we will kick off with Pulitzer Prize finalist and geriatrician Louise Aronson, author of  Elderhood: Redefining Aging, Transforming Medicine, and Reimagining Life

Date: September 1 & 2, 2020
Time: 10:00 am - 12:45 pm PST both days
Cost: Free of charge for Rowan Report subscribers
Website: https://network.joinhonor.com/sage-2020
Register
 
Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.

Register


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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