Volume 10, Number 33 February  24, 2021

Dear Healthcare at Home Colleague,

Power has been restored and water turned on in Austin! This means the postponed webinar I have been telling you about will be presented on time at 3:00 EST (Noon Pacific) on Thursday, February 25. Who will benefit from "New, Science-Based Methodology Reduces Cost of Recruitment and Retention"? Anyone who hires employees, but especially those who hire non-medical caregivers. Every time you commit a "bad hire," that is interview, background check, orient, and train a person who then never takes a shift, you waste about $4,500. This webinar will teach you how to at least slow that bleeding. I will host the event and introduce Eric Becker, CEO of MiliMatch.

(As an aside: I know this topic is important to you. Look below and notice that you have made the article I wrote about MiliMatch our "most-read" article for eight straight weeks. That has never happened before.)


NAHC Urges All to Contact Your Representatives

Please scroll down to read our reprint of a plea from NAHC president Bill Dombi to push Congress to include funding for Home and Community Based Services in President Biden's COVID-19 relief bill, the so-called "American Rescue Plan."

Cyber Security

After running multiple articles warning our readers about increased activity among cyber criminals, especially against healthcare institutions and especially since so many have been working from home, we finally found some tools to help you protect your company and workers against identity theft and network breaches. Scroll down to "Security Risks Met with Defensive Solutions."



Recruiting and Retaining Nurses

Staff writer Darcey Trescone has been researching the opinions of experts and found a list of strategies home health agencies and hospices can use to attract nurses and keep them around longer. See "Tips for Recruiting and Retaining Nurses" below.


Have a safe and healthy week. I hope to see you at my webinar tomorrow. Keep making a difference!

Editor signature
Tim Rowan

Tell Congress: Include HCBS funding in COVID-19 Relief Bills!
We join the National Association for Home Care and Hospice in urging our readers to contact their representatives. Click the link in this article to make your voice heard.

Tips for Recruiting Nurses
Among the many reasons there is a nursing shortage in post-acute care, the number of nurses leaving the workforce each year has been growing steadily from around 40,000 in 2010 to nearly 80,000 by 2020. Here are 15 tips to recruit and retain home health nurses.

Security Risks Met with Defensive Solutions
Amid the multiple warnings of phishing attacks, ransomware, and denial of service assaults, there is good news about useful new tools.

Savii Inks Deal with Colorado Agency
Tampa-based Savii, Inc. is spreading its footprint westward with the signing of Denver's Personal Assistance Services of Colorado, a home care agency that focused on Home and Community Based Services for persons with disabilities.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 40,788,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Four Home Care Agencies Solve Expensive "Bad Hire" Problem
What does it cost when a new caregiver disappears after orientation and training, never taking a first shift? How often does it happen? One franchise organization has found a way to lower this risk, saving $4,500 or more every time a bad hire is avoided.

What is the Patient Activation Measure?
The National Minority Health Association has thrown its weight behind a measurement tool that can help healthcare providers slash costs.

Upcoming Events

FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT


2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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