Volume 9, Number 44 February  12, 2020




Dear Healthcare at Home Colleague,

You have read about the unfortunate ransomware attack that damaged one of our leading home health and hospice EMR vendors. We re-interviewed Casamba president Billie Jo Nutter to see how their recovery is coming along. And we spoke with several customers to find out how they are coping. The story turned out to be too big for one article so, under two headlines, we try to drive home the point that this is not one company's story. Whether you are a Casamba customer or competitor, a private duty home care provider, or anyone who uses a computer, it could happen to you and, according to the odds, probably will. Maybe not today, maybe not tomorrow, but soon and for the rest of your life.

 

In preparing these two stories, we learned that, in 2019:

Scroll down to read both articles. "Casamba Coming Back from Ransomware Attack" and "Learning From Other's Mistakes."

In other news: Staff writer Darcey Trescone, RN, looks at the way healthcare providers and tech companies market to seniors and came away disappointed. Citing research by the Harvard Business Review and Fast Company, she noted that "Only 5 percent of advertising images of people over 50 show them using technology, and even then it is usually a younger person teaching an older person how to use a device." Scroll down and click on "Your Technology Marketing May Not Appeal to Your Patients."

Two new companies that launched last week deserve your attention. in "Revenue Cycle Management Veteran Launches Consulting Group" we interview home care finance veteran Michael Greenlee about his new RCM services firm. And in "Passive Remote Patient Monitoring System Introduced" we describe a new technology that does not make Grandma wear a necklace nor require tech expertise from her.

Lastly, hospice providers will want to register for a CMS webinar on the Hospice Item Set. Space is limited so early registration is recommended.

Free webinar series: Our friends at Simione Consulting asked us to let you know about a series of five free webinars they have scheduled on a wide range of topics. Scroll down for details. 

Worth the trip: Also, be sure to put the Leading Age Leadership conference and NAHC's PDGM tour dates on your calendar. One of NAHC's 12 cities should be near enough to make your trip worthwhile. When you scroll down for the details, look into Mike Ferris' sales training and sales coach certification program coming up soon. HIMSS is offering a webinar next week on nurturing the next generation of healthcare professionals. Speaking of HIMSS, I will be attending this year. If you are attending or exhibiting, I hope to see you there.

Congratulations to Thornberry, Brightree, and Health Recovery Solutions for "Best in KLAS" wins in their respective categories. More on that next issue. Have you clicked on the ad from our newest sponsor yet? "Isoratec" is a CRM especially for private duty home care providers.

Have a great week. Keep making a difference!

 

Editor signature
Tim Rowan



CMS Open Door Forum to Review Hospice Item Set
Hospice Item Set (HIS) Data Submission Requirements Webinar, March 3.

Casamba Coming Back from Ransomware Attack
President Billie Jo Nutter, optimistic about company's future, offers cybersecurity advice to peers based on her company's experience.

Learning From Other's Mistakes
If Casamba is the only home healthcare tech company to make operational and technical improvements in response to its ransomware attack, it will be remembered as a wasted opportunity.

Your Technology Marketing May Not Appeal to Your Patients
We need to shift our marketing images to appeal to younger consumers, especially when technology is involved.

Passive Remote Patient Monitoring System Introduced
Startup introduces whole-house, passive remote patient monitoring with family and clinician portal, backed by 24/7 call center.

Revenue Cycle Management Veteran Launches Consulting Group
Company set to disrupt conventional practices by taking a consultative partner approach to revenue cycle management.



During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 36,630,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

AlayaCare Acquires Arrow Solutions
Picking up a handful of southern New York clients, some quite large, will accelerated Canadian company's expansion into the U.S. Medicaid and private duty market.

Concern Rises Over Trump's Medicare Promise Pivot
We avoid politics in this publication but we do discuss policy when it directly impacts our readers. The President's reversal of a campaign promise never to cut Medicare, reported by all major news outlets, is worth a closer look.


Upcoming Events

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings

 


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC

Featuring:

Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30

Register


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.

Register


Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT
Fee:
Free

Register

This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:


FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator:Panelists: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.


VIRTUALLY UNSTOPPABLE

The 2020 Annual Conference of the South Carolina Home Care & Hospice Association

Virtual Conference: December 9-10
This year's conference will be presented online

Information and Registration

Keynote Speakers:


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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