Volume 9, Number 32 February  12, 2020




Dear Healthcare at Home Colleague,

You have read about the unfortunate ransomware attack that damaged one of our leading home health and hospice EMR vendors. We re-interviewed Casamba president Billie Jo Nutter to see how their recovery is coming along. And we spoke with several customers to find out how they are coping. The story turned out to be too big for one article so, under two headlines, we try to drive home the point that this is not one company's story. Whether you are a Casamba customer or competitor, a private duty home care provider, or anyone who uses a computer, it could happen to you and, according to the odds, probably will. Maybe not today, maybe not tomorrow, but soon and for the rest of your life.

 

In preparing these two stories, we learned that, in 2019:

Scroll down to read both articles. "Casamba Coming Back from Ransomware Attack" and "Learning From Other's Mistakes."

In other news: Staff writer Darcey Trescone, RN, looks at the way healthcare providers and tech companies market to seniors and came away disappointed. Citing research by the Harvard Business Review and Fast Company, she noted that "Only 5 percent of advertising images of people over 50 show them using technology, and even then it is usually a younger person teaching an older person how to use a device." Scroll down and click on "Your Technology Marketing May Not Appeal to Your Patients."

Two new companies that launched last week deserve your attention. in "Revenue Cycle Management Veteran Launches Consulting Group" we interview home care finance veteran Michael Greenlee about his new RCM services firm. And in "Passive Remote Patient Monitoring System Introduced" we describe a new technology that does not make Grandma wear a necklace nor require tech expertise from her.

Lastly, hospice providers will want to register for a CMS webinar on the Hospice Item Set. Space is limited so early registration is recommended.

Free webinar series: Our friends at Simione Consulting asked us to let you know about a series of five free webinars they have scheduled on a wide range of topics. Scroll down for details. 

Worth the trip: Also, be sure to put the Leading Age Leadership conference and NAHC's PDGM tour dates on your calendar. One of NAHC's 12 cities should be near enough to make your trip worthwhile. When you scroll down for the details, look into Mike Ferris' sales training and sales coach certification program coming up soon. HIMSS is offering a webinar next week on nurturing the next generation of healthcare professionals. Speaking of HIMSS, I will be attending this year. If you are attending or exhibiting, I hope to see you there.

Congratulations to Thornberry, Brightree, and Health Recovery Solutions for "Best in KLAS" wins in their respective categories. More on that next issue. Have you clicked on the ad from our newest sponsor yet? "Isoratec" is a CRM especially for private duty home care providers.

Have a great week. Keep making a difference!

 

Editor signature
Tim Rowan



CMS Open Door Forum to Review Hospice Item Set
Hospice Item Set (HIS) Data Submission Requirements Webinar, March 3.

Casamba Coming Back from Ransomware Attack
President Billie Jo Nutter, optimistic about company's future, offers cybersecurity advice to peers based on her company's experience.

Learning From Other's Mistakes
If Casamba is the only home healthcare tech company to make operational and technical improvements in response to its ransomware attack, it will be remembered as a wasted opportunity.

Your Technology Marketing May Not Appeal to Your Patients
We need to shift our marketing images to appeal to younger consumers, especially when technology is involved.

Passive Remote Patient Monitoring System Introduced
Startup introduces whole-house, passive remote patient monitoring with family and clinician portal, backed by 24/7 call center.

Revenue Cycle Management Veteran Launches Consulting Group
Company set to disrupt conventional practices by taking a consultative partner approach to revenue cycle management.



During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 36,630,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

AlayaCare Acquires Arrow Solutions
Picking up a handful of southern New York clients, some quite large, will accelerated Canadian company's expansion into the U.S. Medicaid and private duty market.

Concern Rises Over Trump's Medicare Promise Pivot
We avoid politics in this publication but we do discuss policy when it directly impacts our readers. The President's reversal of a campaign promise never to cut Medicare, reported by all major news outlets, is worth a closer look.


Upcoming Events

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings

 


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free

Register

Here are a few biographical fun-facts about Steve:


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC

Featuring:

Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount


Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration


Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Panelists:
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
Time:
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Panelists:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30

Register


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.