Volume 10, Number 14 February  10, 2021



Dear Healthcare at Home Colleague,

What keeps you awake nights? Every agency owner I speak with tells me their most vexing challenge is finding enough qualified caregivers and clinicians to meet the demand of an aging population. Solutions from experts range from "treat them really well" to "pay them more." Both work to an extent. Treating everyone like the professionals they are is doable, but where do you get the money to pay them more? How do you know if a new hire is cut out for home care or not before you invest in their training?

How Many 'Bad Hires' Do You Have?

I have been told by reliable analysts that it costs about $4,500 to recruit, interview, hire, and train a new caregiver. I have been told by agency owners that this investment is all too frequently squandered on new hires who go through orientation and training and then have a change of heart, to put it politely, and never accept a shift.

That is where you get the money to sweeten your hourly rate! Simply stop throwing $4500 down a bottomless pit. "How?" you ask. "Isn't it a numbers game? Don't you have to hire as many as you can, in hopes of retaining a few?" Well, sure, that works...if you have unlimited funds. If you don't, there may be a better way.

For the past few weeks, I have been telling you about a new technology I discovered that has, in early pilot demonstrations, drastically reduced the number of home care agency "bad hires." With each costing $4,500, you can calculate for yourself how much you might save in a year. Now I am pleased to introduce you to the CEO of this new company. Please join me on Thursday, February 18, at 3:00 Eastern Time for a live webinar with Eric Becker, CEO and co-founder of MiliMatch.

The company's patented product is based on the science of Applied Cognitive Linguistics, and it will astound you with what it can tell you about a potential employee from a few written sentences. Eric will explain how it works far better than I can. To register for this free webinar click here: "New, Science-Based Methodology Reduces Cost of Recruitment and Retention."

 

 

Healthcare A Prime Hacker Target

If cyber security is not the second thing that keeps you awake at night, it should be. We did a survey of reports from security firms that counted attacks in the past year. They all agree on two things. The first year of the pandemic, with millions of people working from vulnerable home networks, became an international playground for hackers. Secondly, healthcare organizations were targeted more than any other business sector. One German court went so far as to charge one hospital ransomware attacker with murder. We also found some advice on the 10 things your IT experts can do to protect your business.

New ONC Chief

We profile Micky Tripathi, new head of the Office of the National Coordinator of Health IT. Darcey Trescone also analyzes for you two of his first missives: instructions for state Medicaid offices about focusing on Social Dimensions of Health, and a new Interoperability Standards Advisory.

 

 

Worth the Trip

Please scroll down beyond this week's headlines to see a list of upcoming conferences and webinars. I'll point out one. Ankota CEO Ken Accardi included me in his podcast series, "Home Care Heroes." Don't worry, I used the time to talk about you Private Duty folks as heroes, not myself. It turned into an interesting conversation at any rate. You can find it here: Ankota presents Home Care Heroes.

Lastly, don't forget that my own CEO interview series remains available. Next up will be our friends from Savii. Past video and audio interviews can be found here.

Have a safe and healthy week. Keep making a difference!

Editor signature
Tim Rowan



Multiple Experts Identify Cybersecurity One of "Key Threats of the Next Decade"
Healthcare providers have been the victim of 12% of cyber attacks, more than any other business sector. Is Post-Acute Care taking it seriously?

Learn These Ten Cyber Security Skills to Protect Your Agency
Become a more effective HIT security support team by teaching cyber safety to entire staff.

How to Avoid False Claims Based on Homebound Status
Payment denials and takebacks are rarely based on bad care; almost always on bad documentation. Home care attorney Elizabeth Hogue offers guidance on how to make sure a homebound patient appears homebound on paper.

CMS Urges State Agencies to Incorporate Social Determinants of Health
New directive describes conditions for receiving federal matching funds.

2021 ISA Reference Edition Now Available
New ONC chief issues Interoperability Standards Advisory for 2021.

Who Is Micky Tripathi, New ONC National Coordinator?
New ONC coordinator is highly qualified, highly respected by peers.



During the 1st Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 10965 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 40,634,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Four Home Care Agencies Solve Expensive "Bad Hire" Problem
What does it cost when a new caregiver disappears after orientation and training, never taking a first shift? How often does it happen? One franchise organization has found a way to lower this risk, saving $4,500 or more every time a bad hire is avoided.

What is the Patient Activation Measure?
The National Minority Health Association has thrown its weight behind a measurement tool that can help healthcare providers slash costs.




Upcoming Events

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


Virtual Conference: Winter Leadership Summit

Presented by: National Association for Home Care and Hospice

Date: February 23, 2021

Register


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Sprinting Toward Brighter Days

Homecare & Hospice Association of Utah Annual Conference - LIVE AND IN PERSON!

Date: May 18-19

Location: Salt Lake Community College, Sandy, UT

Information and Registration

Interested sponsors/exhibitors: hover over the "Partners" tab on the website menu and select "Sponsorship/Exhibitor Opportunities" or email info@hhau.org for more information.

 


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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