Volume 9, Number 50 December  9, 2020



Dear Healthcare at Home Colleague,

You have read so many headlines like this one from a McAfee report: "How Cybercrime Will Cost the World $1 Trillion This Year," or our own from December 2: "Healthcare Prime Target for Pandemic Opportunist Cyber Attacks." You know something must be done. You know your organization could be next. But what can be done? How can the bad guys be stopped? Where to begin?

One place to start is today's free webinar, "Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk," presented by one of our sponsors, Netsmart. Scroll down to read our preview interview with Mike Murray, Director of Plexus Technologies, a Netsmart division. He told us one frightening thing. All your firewalls and virus protection are for naught if one employee is persuaded to click on one phishing email. Behavior is the weak link in your network security system. Scroll down further to our "Upcoming Events" column to register for the webinar.

Just to emphasize the importance of this topic, we have surveyed recent literature and pulled together a half dozen headlines, with summaries, of technical articles warning you to take cyber-threats seriously. Healthcare has been hit by one-quarter of all hacking and phishing attacks. Firewalls and virus software are not enough. Scroll down to read the article we admit is explicitly designed to frighten you into action, "Not Convinced Yet? Cyber Security Warnings are Everywhere."

 

You have also read these headlines: "Care Worker Shortage to Grow Worse," or "Burnout Pushing Nurses to Leave the Profession." We have been running a series of articles about staffing issues, and will continue over the coming months. This week's entry takes what might seem to be a left turn but it will make sense soon. Have you come across the field known as "Cognitive Linguistics?" One of the leaders in the field is James Pennebaker, the Regents Centennial Professor of Psychology at the University of Texas at Austin. We will tell you about him and his research, and how it can help you hire the right people and, more importantly, avoid hiring the wrong ones. This first article explores the science. Next week, we will tell you in detail about a company that has harnessed it. Scroll down to "Bad Hire Can Cost Up To $8,000."

 


Competition in Home Care: Guest authors David Cole and Tony Onaissi shared with us an article they wrote making a strong case for using Customer Relationship Management software in private duty agencies. We have always thought of CRM as a Medicare agency's tool but they say it is time to pull out every available tool to increase your competitive position. Scroll down to the cleverly titled, "Yes, Home Care Does Need A CRM."

Predicting 2021: Everyone who published forecasts a year ago about home care in 2020 wishes they could delete those writings and pretend they never happened. However, we are now hearing more optimism about 2021 from industry leaders. This week's interview is with Adrian Schauer, CEO and founder of AlayaCare

 

Speaking of competition, do not forget that you can contact our subsidiary, Rowan Reputation Resources, for help strengthening your online visibility. Remember, that adult child looking for services for a parent does live nearby. They will search Google and read reviews before they ever call a home care agency. If you are invisible online, RRR can help.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



A Cyber Attack Could Ruin Your Business
Netsmart's cyber security partners provide education, protection, against growing threat.

Not Convinced Yet? Cyber Security Warnings are Everywhere
We offer a sampling of recent technical articles about the international hackers targeting healthcare providers. Take this seriously!

"Bad Hire" Can Cost Up To $8,000
Applied Cognitive Linguistics has the potential to help home care filter out job applicants who are unlikely to work out.

Interview: AlayaCare CEO Adrian Schauer Optimistic About 2021
Almost all forecasts industry experts published a year ago were crushed by the events of 2020. This year, we are hearing more optimism about home care in a post-COVID world.

Vendor Watch: QliqSoft
QliqSOFT and CPSI partner to provide CPSI customers with COVID-19 vaccination assistance.

Yes, Home Care Does Need A CRM
In today's very competitive world, agencies should invest in a CRM that is simple to use, secure, affordable, and tailored for agency operations.



During the 2nd Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 4119 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 39,941,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

CMS Snubs Home Health in New Telehealth Rules
Announcing "regulatory flexibility" to increase care in the home, Administrator Seema Verma makes it easier for hospitals to do what you have been doing for 120 years. She outlined a program of more telehealth payments to hospitals.

Working From Home Poses Major Security Risks...Again
COVID numbers are up again. Workers are heading back home. Hackers are licking their chops. We found a new, easy to use VPN from Microsoft that could prevent a PHI disaster.


Upcoming Events

FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.


FREE WEBINAR: Targeted Probe & Educate: Where Do You Stand?

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, COS-C, HCS-D, HealthCare Synergy Clinical Manager

Date: Wednesday, November 3
Time: 11:00 am PDT / 2:00 pm EDT

Register

Overview:
Targeted Probe and Educate is a CMS initiative to seek a better understanding of agencies practices in order to protect the Medicare funds. Agencies self-identify themselves and request reviews by their actions and the data they provide to CMS. Are you aware of the signals you might be sending and how to protect yourself?
Objectives:
Speaker:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE WEBINAR: Admit more Patients & Stop Nursing Burnout!

Presented by: OperaCare

Date: November 10

Time: 1:00 pm EST; 10:00 PST

Information and Registration

The nursing shortage is getting much worse and will most likely impact your business if it has not already.
During this event we will demonstrate how to complete an entire OASIS in approx. 60 minutes or less. This includes ICD-10 coding, entry and revision of medication’s, all the OASIS items, and Quality Assurance while the nurse is with the patient in the home.

The result: Eliminating 100% of after-hours documentation, increasing clinical productivity, and reducing your labor costs.

The Benefit: The ability to significantly increase your recruitment and retention efforts by providing your clinicians with a sane and humane work life balance.


Important Final Rule Discoveries Every Agency Needs to Know: Examining HH PPS for CY2022

Presented by: HealthRevPartners

Featuring: John Reisinger, CPA

DATE: November 18

TIME: 2:00 - 3:00 EST

VENUE: Online

FEE: NONE

Register Here

One of the major changes in CMS’ final rule for the Home Health Prospective Payment System announced is this — ???2022 will be a "pre-implementation year for the HHVBP, which was originally scheduled to begin in January.

Learn exactly what you need to do in 2022 for HHVBP.

Additionally, we will cover these final rule changes and more:

And, do you know how much your Medicare revenues are projected to change?

There will be a 3.2% increase ($570 million) in home health spending for CY2022.

 


*The Rowan Report will see you there.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO


Information and Registration


FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration

 

Agenda
As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.

 


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration


2022 NAHC Financial Management Conference & Exposition *

Date: July 24-26
Venue: Caesar's Palace, Las Vegas

Information and Registration

 

Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.


2022 ONC Virtual Tech Forum 

Sponsored by: Office of the National Coordinator for Health IT

Location: Online

Dates: September 9, 16, and 23

Information and Registration

ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.

ARE YOU READY?

2022 Leadership Conference: Association for Home & Hospice Care of North Carolina

Dates: September 25-27

Venue: Hotel Ballast

City: Wilmington

Register: ahhcconferences.com

20 educational sessions led by top industry experts, 30+ high caliber speakers, and over 40 exhibitors, including NAHC's Bill Dombi; David Rendall, Author; NC DHHS's Debra C. Farrington, MSW, LCSW; AHHC of NC Staff and Lobbyists; experts from ACHC; CHAP; Axxess; Wellsky; FORVIS; KATANA Safety; Cone Health; Delta Care Rx; The Joint Commission; Well Care Health; SembraCare, Inc.; SimiTree; LTSS Consulting, Inc.; Healthcare Provider Solutions; CareXM; 3HC and more!


Bandwidth, Not Burnout: Workforce Technologies To Combat Burnout in Home-Health and Hospice

Free Webinar, presented by: CareXM

Speakers: - Kelli Carner, RN, BSN, BRMP, MHA, CBRM, Executive Director of Information Services, Providence Home and Community Care; Jeanette Dove, RN, MA, Executive VP & Chief Quality Officer Emeritus, Bristol Hospice and Founder/Principal, Engage Home-Health and Hospice Consultancy; Laurie Nelson, BSN, RN, Director of Clinical Services, CareXM

Date: September 28, 2022
Time: 2:00 - 3:00 EDT

Details and Registration

In our post-Pandemic world, higher percentages of operating budgets are going to "staffing." But in spending these extra dollars are we solving for triage chaos, improving both patient and clinician experiences?

Three expert clinician-managers – two from top-10 Home-Health and Hospice providers and one the from the company delivering Software with a Service solutions – will assess our current situation, point out what is needed for future development, and share their POV about what is available today to solve for triage chaos and sustainable, scalable growth, yielding Bandwidth, not Burnout.


MHCA 52nd Annual Meeting & Expo

Sponsored by: Minnesota Home Care Association

Date: October 12-14
Venue: Breezy Point Resort
City: Breezy Point, MN

Information and Registration

2022 NAHC Annual Meeting & Exposition *

"Connection 4.0: Linkup"

Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MO

Information and Registration

This year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.

New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.

Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!


2022 Annual Conference
New Mexico Association for Home and Hospice Care

Date: November 3
Venue: CNM Workforce Training Center
City: Albuquerque

Information and Registration

Featuring:


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL

Registration Information



Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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