Volume 8, Number 43 December  18, 2019



Dear Healthcare at Home Colleague,

According to cyber security writer Jonathan Greig, writing for Tech Republic, the ransomware attack against Casamba's home health and hospice servers and data cloud does not merit a place among the ten worst cyber attacks of the decade. (https://static.cbsileads.com/direct/whitepapers/10_most_important_cyberattacks_r1.pdf) We will continue to keep an eye on their clients anyway, until they, their attorneys, and government regulators watching the situation tell us everything is back to normal. Here on day 35, they say performance is getting better and almost all modules are restored.

Everyone is talking about cyber security these days

In addition to the Greig article, which we do not have permission to print but which can be found with the link above, we have two news items from government sources this week. One is from CMS about hospice. The other, regarding cyber security tips, will be relevant to everyone.

"HHS Issues Cyber-Security Guidance for Affected HHAs and Hospices" offers guidance for all healthcare providers about how to protect themselves and their patients from cyber attacks. A failure to respond according to HIPAA and Justice Department reporting rules could destroy a business. If the financial penalties and lawsuits do not bankrupt an agency, the damage to its reputation will. I know it's Christmas week and the middle of Hanukkah, but if you have time to read just one article, this is the one you want.

In this week's vendor news: Honor announced another landmark partnership, this time with one of the best-known private duty agency owners. We spoke with Lucy Andrews, PhD, about her reasons for aligning At Your Service Home Care with the San Francisco technology and staffing company. A highly respected home care veteran, and a former NAHC board member, Lucy's walk-through of her decision process will get private duty home care owners thinking.

AlayaCare sent us a big announcement as well. They have just signed Lifematters, one of the largest home care providers in DC, Virginia, and Maryland.

A year, and a decade, to remember

On a personal note, this is the time of year to look back with gratitude for all the people who make this free service possible. If you are one of our sponsors, you have dealt with Kristin. She works tirelessly to take a lot of responsibility off my shoulders so I am more free to focus on research and writing. Staff writers Darcey Trescone and Audrey Kinsella make sure I never miss an important breaking news story. They find experts and conduct interviews to bring you clear explorations of information you might otherwise have to seek out on your own. If you have signed up to have your company and products featured in my revised Home Care Technology Buyer's Guide, you have worked with Darren Horrigan, a huge help to all of us this whole year.

And all of us, Kristin, Darcey, Audrey, Darren, and I, want to wish every one of you, subscriber and sponsor, a blessed holiday season. Whether you will be celebrating Christmas, Hanukkah, Kwanzaa, or the winter solstice, may you be held within the love of family — with no political conversations at the dinner table — and ring in a prosperous 2020. We do this for you but we couldn't do this without you. Thank you all and God bless us every one.

Tim

Editor signature
Tim Rowan



HHS Issues Cyber-Security Guidance for Affected HHAs and Hospices
There may be some emergency payments available for those who still cannot submit claims following the recent ransomware attack against a home health and hospice EMR software vendor. Surprisingly few agencies have submitted claims to date.

CMS Issues Important Hospice Quality Reporting Program Updates
Everything hospices need to know about HOPE, HIS, and HQRP.

Dr. Lucy Andrews Discusses Her Decision to Join Honor
Former CAHSAH president and NAHC board member tackles staffing shortage crisis by accepting partnership.

Lifematters Selects AlayaCare
Lifematters is one of the largest employer-based home care providers in the DC area.



During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 36,014,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

HHS OIG Discovers Billions in Fraudulent Medicare Payments
No, it is not Miami-Dade, Houston, or Los Angeles home health agencies this time, but Medicare Advantage Organizations, for-profit insurance companies, that have been caught billing for services never performed.

What Can Providers Give Patients for the Holidays?
There is a lot of talk these days about the relationship between social determinants and health. A key social determinant is, undoubtedly, access to a sufficient amount of nutritious food. What are the current rules about giving food to patients during the holidays?




Upcoming Events

Homecare 100 *January 19-22
JW Marriott Miami Turnberry Resort
Miami, FL

https://www.homecare100.com/

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings

 


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free

Register

Here are a few biographical fun-facts about Steve:


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC

Featuring:

Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount


Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration


Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Panelists:
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
Time:
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Panelists:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30

Register


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.