Volume 10, Number 41 October  27, 2021

Dear Healthcare at Home Colleague,

Eventful week! Happy Halloween! Happy All Saints Day! Feliz Dia de Los Muertos! Go Braves! Good Luck Astros!

On to this week's news. Are you an experienced home care software sales person with a deep rolodex and knowledge of the industry? Click here to read the job description of an open position that may have your name on it. Reminder: this job description is one of many White Papers and special announcements from our sponsors, published on our home page as a service to our readers. While you are at homecaretechreport.com, simply scroll down to the bottom of the page and explore our titles.



We are peeved just a tad 

I do not write opinion pieces very often but this week I couldn't help it. There is a national movement to extend nursing care to the home after discharge using only hospital nurses, bypassing VNAs and home healthcare agencies and their 120 years of experience. Look into my blog on the subject in "Pamphlet Promotes A Way for Hospitals to Compete with Home Health," by clicking below.


Staff recruiting tips

Staff writer Darcey Trescone spent some time with the CEO of Hireology and brings us the next in her series of articles that explore the right and wrong ways to recruit and retain quality caregivers and clinicians. Do not miss Darcey's interview with Adam Robinson, "Recruitment: It May Be Time to Change Your Approach."



Consolidation is a runaway bullet train

One large New England private duty company has acquired another. Be sure to read our interview with Michael Trigilio, CEO of HouseWorks, about his company's acquisition of Atlantic Homelife Senior Care, the third major acquisition since his arrival at HouseWorks from Amedisys only last April.

Hospice Regulatory Webinar: In our CMS News column, we have the syllabus and registration information for an important NAHC webinar about new hospice HQRP rules. It is important because calendar Year 2021 submissions for both the Hospice Item Set (HIS) and the CAHPS Hospice Survey (CAHPS) impact Fiscal Year 2023 Hospice payment update. Click below on "CMS News" for registration details.



Telehealth News

The American Telemedicine Association sent us the details of their new initiative, the "ATA CEO's Advisory Group," an advisory board of global healthcare leaders working on strategic approaches to reduce healthcare equality disparities based on latest advances in telehealth services and technologies.


Worth the trip

The 2021 Leadership Conference of the Association for Home & Hospice Care of North Carolina will take place in Wrightsville Beach on November 8-9. Scroll down for the details on this conference and others, including a free webinar by Healthcare Synergy, featuring Michael Tidd, COS-C, HCS-D, "Targeted Probe and Educate: Where Do You Stand?" Planning ahead, Healthcare Synergy also has a webinar on the 2022 Final Rule, set for December 2. After that, it is full speed ahead to the warm winter days of Scottsdale for Homecare 100 2022, February 6-9.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Recruitment: It May Be Time to Change Your Approach
Hireology CEO Adam Robinson offers tips on recruiting when workers are scarce.

Pamphlet Promotes A Way for Hospitals to Compete with Home Health
New guidebook for hospitals promotes an Ohio program that sends hospital staff to homes, post-discharge, bypassing HHAs, Home Care, and Hospices. "Hospital at Home" is not "Hospital to Home."

Two Large East Coast Private Duty Agencies Are Now One
HouseWorks acquires Atlantic Homelife Senior Care, a leading private home care provider serving New Hampshire and Maine.

ATA Launches Initiative to Advance Role of Telehealth in Eliminating Health Disparities
Advisory Board of global healthcare leaders presents outline of strategic approaches to reduce disparities based on latest advances in telehealth services and technologies.

CMS News: Hospice HQRP Webinar A Must
Calendar Year 2021 submissions for both the Hospice Item Set (HIS) and the CAHPS Hospice Survey (CAHPS) impact Fiscal Year 2023 Hospice payment update.

During the 3rd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 6532 times.

To inquire about placing your message here, contact:


As of this date, approximately 43,483,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Caregiver Retention: Registered Nurses and Nurse Aides/Assistants
New study reveals obstacles, solutions for nurse, CNA, and direct care worker retention.

Direct Care Workers in the United States: Key Facts
PHI's most recent study of the in-home, direct care profession does not bode well for agency recruiting hopes.

Upcoming Events

FREE WEBINAR: Targeted Probe & Educate: Where Do You Stand?

Presented by: Healthcare Synergy
Michael Tidd, COS-C, HCS-D, HealthCare Synergy Clinical Manager

Date: Wednesday, November 3
Time: 11:00 am PDT / 2:00 pm EDT


Targeted Probe and Educate is a CMS initiative to seek a better understanding of agencies practices in order to protect the Medicare funds. Agencies self-identify themselves and request reviews by their actions and the data they provide to CMS. Are you aware of the signals you might be sending and how to protect yourself?
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

FREE WEBINAR: Admit more Patients & Stop Nursing Burnout!

Presented by: OperaCare

Date: November 10

Time: 1:00 pm EST; 10:00 PST

Information and Registration

The nursing shortage is getting much worse and will most likely impact your business if it has not already.
During this event we will demonstrate how to complete an entire OASIS in approx. 60 minutes or less. This includes ICD-10 coding, entry and revision of medication’s, all the OASIS items, and Quality Assurance while the nurse is with the patient in the home.

The result: Eliminating 100% of after-hours documentation, increasing clinical productivity, and reducing your labor costs.

The Benefit: The ability to significantly increase your recruitment and retention efforts by providing your clinicians with a sane and humane work life balance.

Important Final Rule Discoveries Every Agency Needs to Know: Examining HH PPS for CY2022

Presented by: HealthRevPartners

Featuring: John Reisinger, CPA

DATE: November 18

TIME: 2:00 - 3:00 EST

VENUE: Online


Register Here

One of the major changes in CMS’ final rule for the Home Health Prospective Payment System announced is this — ???2022 will be a "pre-implementation year for the HHVBP, which was originally scheduled to begin in January.

Learn exactly what you need to do in 2022 for HHVBP.

Additionally, we will cover these final rule changes and more:

And, do you know how much your Medicare revenues are projected to change?

There will be a 3.2% increase ($570 million) in home health spending for CY2022.


*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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