Volume 9, Number 28 January  8, 2020



Dear Healthcare at Home Colleague,

Our first issue of our 22nd year reminds us of our last issues of our first year. In 1999, nearly every Home Care Tech Report issue included at least one article that tried to answer the question, "What is this Home Health PPS thing? What is OASIS? And how are we going to survive?" As our Medicare-oriented readers woke up to PDGM's 30-day episodes last week, the feeling of déjà vu was palpable, at least for those of us who have been around a while. As in 2000, the sun came up, people continued to need care, and nurses and therapists learned to complete an OASIS assessment (eventually).

To Private Duty Providers

Never fear. Though this issue, and possibly the next few, need to be devoted to PDGM, we will not ignore you. Be sure to scroll down to this week's headlines. You will be fascinated by a story we found reported by Axios about the surplus of investment capital searching for healthcare startups, and by the announcement from HIPAA-secure texting company QliqSOFT regarding the release of a new patient-engagement tool.

PDGM Revenue Recognition

No sooner does a new Medicare payment system kick in than a controversy arises. What is the proper way to recognize revenue when payment episodes are 30 days and care episodes are 60 days? NAHC is having high-level discussions about it within its Financial Managers committee. Financial consultants such as BKD are working on it too. We have two articles that at least begin to lay out the early questions. Scroll down and click on the headlines to read both. Then, let us know how your agency has decided to handle it. Or, maybe still deciding. Send your comments and opinions to editor@homecaretechreport.com.


We have more to give

By this time next week, the publishers of this newsletter, Rowan Consulting Associates, will announce another free service to the caring, compassionate people who serve the elderly, infirm, and dying. You did it for my parents and I am always looking for ways to express my appreciation. The Online Home Care Buyer's Guide has been updated and redesigned and is just about ready for prime-time. You will be able to create a free account, describe the software, telehealth, EVV, OASIS support, supplies dealers, or type of consultant you need and The Online Guide will automatically provide you an objective, unfiltered list of vendors and consultants who have told us they match those needs. Some vendors have paid a small fee for the privilege of having more detail about their company and products available to you, but all known vendors will at least have their names listed. You'll never find 50+ EMR software companies by flipping through the pages of a magazine but we have leveraged 26 years of experience to find them all. And no magazine can automatically send a request for information to them like The Online Guide can. Watch this space later this month for details.

Tech companies, if we have somehow missed you about how to submit your company and product profiles, contact us as soon as possible.

Have a great week. Keep making a difference in 2020!

Editor signature
Tim Rowan



Differing Views on Revenue Recognition Under PDGM
Revenue recognition guidance varies under PDGM among CPAs and consultants. It is logical that, with the change to 30-day payments, we should re-evaluate how we recognize revenue from now on.

Libman Education White Paper: Four Principles to Help RCM Coding Teams Succeed
Clinical documentation and coding are often cited as one of the areas of greatest revenue cycle opportunity.

Investing? Consider Health Care
If you bought an equal amount of shares of every health care company that went public last year and then sold before the calendar flipped, you would have gotten a 47% return on your money.

Vendor Watch
— QliqSOFT releases patient engagement tool using patient's smart phone.



During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 36,245,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

AlayaCare Acquires Procura and ANZ from Complia Health
Procura executive and support teams to remain intact under former competitor.

Dr. Lucy Andrews Discusses Her Decision to Join Honor
Former CAHSAH president and NAHC board member tackles staffing shortage crisis by accepting partnership.


Upcoming Events

Homecare 100 *January 19-22
JW Marriott Miami Turnberry Resort
Miami, FL

https://www.homecare100.com/

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings

 


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free

Register

Here are a few biographical fun-facts about Steve:


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC

Featuring:

Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount


Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration


Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Panelists:
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
Time:
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Panelists:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30

Register


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.