Volume 10, Number 44 January  6, 2021




Dear Healthcare at Home Colleague,

"HAPPY 2021," everyone has been saying to each other, sounding more like a prayer than a greeting. Healthcare continues under a stressful cloud of uncertainty, "Will there be enough PPE?" "When will we get our vaccine?" I wish I had better news, but, when this is over, home health, hospice, and home care will be faced with another problem, if one South Dakota VA hospital nurse's prediction comes true. "When this is over," nurse Kristen Cline told a reporter, "those of us who don't die are going to quit." Here is a link to her full story.

Turning to better news, we are proud to present the second in our series of CEO interviews. This month, meet CEO Tony Ott and President Keith Crownover of Delta Health Technologies. We asked them for their predictions for 2021. With Crownover's four decades in home care, his perspective carries a lot of weight. Click here to view this video interview. Or click here for the audio only version. We are grateful to sponsors like Delta for making this free service possible. I am in the process of scheduling other CEOs for upcoming video conversations. Watch this space!

 

 

Big Private Duty Home Care News

As you know better than I, the nursing shortage Ms. Cline is predicting will likely trickle down to home health, but is not the only staffing challenge in post acute care. Recruiting and retaining quality caregivers seems to be the primary concern that keeps non-medical home care agency owners awake at night. I personally have had many owners tell me they cannot believe how many applicants quit right after orientation and training, costing them thousands of dollars per failed hire. If your home care agency struggles with this, we have good news for you this week.

What would you say if I told you there is a new technology that can detect likely "bad hires" before training, before orientation, before you hand them a W-4 form to fill out? This technology has completed beta testing, where it produced significant increases in retention and decreases in the case of the disappearing new hire, and is ready for prime time. If you are a staff-strapped home care agency, please take the time to study our description of this new technology and the results it has produced for four of your peers. Click below on "Four Home Care Agencies Solve Expensive 'Bad Hire' Problem."

 

 

Home Health News

In the last and fourth lesson of his series, Arnie Cisneros concludes his instructions on how to convert your home health operations to succeed in a value-based reimbursement era, starting with adapting to PDGM for better patient outcomes and profit margins. If you have missed earlier segments of this landmark series, you will find links to them within this final episode. Click below on "Stop Nibbling At The Edges! Part 4: Discharge for Outcomes."

CMS News

Wait, private duty people, don't turn away from this paragragh yet. CMS has announced a new model for Managed Care Organizations to deal with beneficiaries who are dually eligible for Medicare and Medicaid. This could be relevant to both home health and home care. Click below on our "CMS News" column.


Worth the Trip

There are two free webinars tomorrow, Thursday, that both dovetail with the news we have brought to you in this issue. KanTime is sponsoring an event titled, "Tactics for Mastering Recruitment, Retention and Team Development — from Agency Owners," featuring Jessica & Clint Nobles, Co-Founders of Nobility Care Solutions and HomeCare Ops.

Healthcare Synergy is also offering a Thursday webinar, "Three Tools to WOW! Referral Sources." Home Health sales representatives will want to hear Michael Tidd's expertise on this topic. Scroll down for information and registration on these and several other free upcoming webinars.

Editor signature
Tim Rowan



Stop Nibbling At The Edges! Part 4: Discharging for Outcomes
This 4-part series addressing Impact Act reforms for Home Health concludes with a focus on a Value-Based Operational Model that addresses PDGM and prospective IMPACT Act reforms.

CMS News: Dual Eligibles and Managed Care
CMS Announces New Model Opportunity for Medicaid Managed Care Organizations Serving Beneficiaries Dually Eligible for Medicare and Medicaid.

American Telemedicine Association Offers Mixed Reaction To Telehealth Provisions In The Pandemic Relief Package
National association keeps pressure on for permanent Telehealth access.



During the 3rd Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 4251 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 40,249,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

No-Pay RAPs and Late RAP Penalties: How To Thrive Under PDGM 2021
New RAP rules have been confusing...until now. Print and keep this guide to new RAP late-submission penalties.

PointClickCare Acquires Collective Medical
Post-acute technology leader to combine with leading full-continuum real-time care coordination platform to facilitate patient data exchange. Deal expected to be done by the end of the year.


Upcoming Events

 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.


FREE WEBINAR: Targeted Probe & Educate: Where Do You Stand?

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, COS-C, HCS-D, HealthCare Synergy Clinical Manager

Date: Wednesday, November 3
Time: 11:00 am PDT / 2:00 pm EDT

Register

Overview:
Targeted Probe and Educate is a CMS initiative to seek a better understanding of agencies practices in order to protect the Medicare funds. Agencies self-identify themselves and request reviews by their actions and the data they provide to CMS. Are you aware of the signals you might be sending and how to protect yourself?
Objectives:
Speaker:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE WEBINAR: Admit more Patients & Stop Nursing Burnout!

Presented by: OperaCare

Date: November 10

Time: 1:00 pm EST; 10:00 PST

Information and Registration

The nursing shortage is getting much worse and will most likely impact your business if it has not already.
During this event we will demonstrate how to complete an entire OASIS in approx. 60 minutes or less. This includes ICD-10 coding, entry and revision of medication’s, all the OASIS items, and Quality Assurance while the nurse is with the patient in the home.

The result: Eliminating 100% of after-hours documentation, increasing clinical productivity, and reducing your labor costs.

The Benefit: The ability to significantly increase your recruitment and retention efforts by providing your clinicians with a sane and humane work life balance.


Important Final Rule Discoveries Every Agency Needs to Know: Examining HH PPS for CY2022

Presented by: HealthRevPartners

Featuring: John Reisinger, CPA

DATE: November 18

TIME: 2:00 - 3:00 EST

VENUE: Online

FEE: NONE

Register Here

One of the major changes in CMS’ final rule for the Home Health Prospective Payment System announced is this — ???2022 will be a "pre-implementation year for the HHVBP, which was originally scheduled to begin in January.

Learn exactly what you need to do in 2022 for HHVBP.

Additionally, we will cover these final rule changes and more:

And, do you know how much your Medicare revenues are projected to change?

There will be a 3.2% increase ($570 million) in home health spending for CY2022.

 


*The Rowan Report will see you there.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO


Information and Registration


FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration

 

Agenda
As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.

 


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration


2022 NAHC Financial Management Conference & Exposition *

Date: July 24-26
Venue: Caesar's Palace, Las Vegas

Information and Registration

 

Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.


2022 ONC Virtual Tech Forum 

Sponsored by: Office of the National Coordinator for Health IT

Location: Online

Dates: September 9, 16, and 23

Information and Registration

ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.

ARE YOU READY?

2022 Leadership Conference: Association for Home & Hospice Care of North Carolina

Dates: September 25-27

Venue: Hotel Ballast

City: Wilmington

Register: ahhcconferences.com

20 educational sessions led by top industry experts, 30+ high caliber speakers, and over 40 exhibitors, including NAHC's Bill Dombi; David Rendall, Author; NC DHHS's Debra C. Farrington, MSW, LCSW; AHHC of NC Staff and Lobbyists; experts from ACHC; CHAP; Axxess; Wellsky; FORVIS; KATANA Safety; Cone Health; Delta Care Rx; The Joint Commission; Well Care Health; SembraCare, Inc.; SimiTree; LTSS Consulting, Inc.; Healthcare Provider Solutions; CareXM; 3HC and more!


Bandwidth, Not Burnout: Workforce Technologies To Combat Burnout in Home-Health and Hospice

Free Webinar, presented by: CareXM

Speakers: - Kelli Carner, RN, BSN, BRMP, MHA, CBRM, Executive Director of Information Services, Providence Home and Community Care; Jeanette Dove, RN, MA, Executive VP & Chief Quality Officer Emeritus, Bristol Hospice and Founder/Principal, Engage Home-Health and Hospice Consultancy; Laurie Nelson, BSN, RN, Director of Clinical Services, CareXM

Date: September 28, 2022
Time: 2:00 - 3:00 EDT

Details and Registration

In our post-Pandemic world, higher percentages of operating budgets are going to "staffing." But in spending these extra dollars are we solving for triage chaos, improving both patient and clinician experiences?

Three expert clinician-managers – two from top-10 Home-Health and Hospice providers and one the from the company delivering Software with a Service solutions – will assess our current situation, point out what is needed for future development, and share their POV about what is available today to solve for triage chaos and sustainable, scalable growth, yielding Bandwidth, not Burnout.


MHCA 52nd Annual Meeting & Expo

Sponsored by: Minnesota Home Care Association

Date: October 12-14
Venue: Breezy Point Resort
City: Breezy Point, MN

Information and Registration

2022 NAHC Annual Meeting & Exposition *

"Connection 4.0: Linkup"

Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MO

Information and Registration

This year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.

New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.

Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!


42nd Annual Conference

Presented by: Hospice & Palliative Care Association of NYS

Dates: November 2-3

Venue: Albany Marriott

 

Information and Registration

 

 


2022 Annual Conference
New Mexico Association for Home and Hospice Care

Date: November 3
Venue: CNM Workforce Training Center
City: Albuquerque

Information and Registration

Featuring:


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL

Registration Information



Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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