Volume 11, Number 22 January  5, 2022

Dear Healthcare at Home Colleague,

Here we go! The new year that everyone hopes will surpass the last two in revenue, glowing online reviews, and filling vacant positions. Here at The Rowan Report, we will do what we can to help, continuing our 23-year mission to explain new technologies and unpack the impact of regulations. Our lineup of experts remains ready to help, and, Wow, have we needed their help already this year. Read on to see how much news crossed our desk just this week.

Topping that list is a report that my state, Colorado, is leveraging COVID relief funds to help Medicaid providers boost caregiver pay to $15 per hour. Have you heard anything similar in your state?

Worth the Trip 

The first two big events of the new year come up in February. I will be going to Homecare 100 in Scottsdale, will you? Lincoln Health tells me there are only a few seats left. If you have been considering it, now is the time. Click on the banner ad above, or the display ad on this page to register. The second February event is the Private Duty Leadership Summit hosted by NAHC at the Sonesta Resort Hilton Head Island Hotel, February 22-24.



We also want to remind you that we always encourage guest authors. In fact, we introduce one this week. Rosemary Kennedy, PhD, RN, explains "How Connected Care Technology Can Help with the Caregiver Shortage." If you too have an expertise to share, a story to tell, or a comment on one of our stories, send a letter to editor@homecaretechreport.com. If you have a 500- to 800-word product review or other experience with a technology company, submit your article to the same address. The same goes for an experience you would like to share with our readers about an outcome, successful or unsuccessful, with a MAC, ZPIC, or other regulatory agency.

Speaking of interactions with MACs, have you mastered the switch from RAPs to NOAs yet? Staff writer Darcey Trescone took a close look at the challenges many HHAs are facing, with the help of experts at BKD. She was surprised to discover that EMR failures cause most of the reported problems. Medicare HHAs should begin this week's issue with Darcey's excellent analysis, "Notice of Admission (NOA) Poses Industry Challenges."



This Week's Biggest News

The pace of mergers and acquisitions picked up in 2022 right where it left off in 2021, perhaps even accelerated a little. We found three major examples already this week. Be sure to read our lead story, "Homecare Homebase to Acquire CellTrak." Then scroll down to "Trella Health Acquires PlayMaker Health." Then see our story about Addus acquiring its Chicago-area neighbor, JourneyCare.

CMS Gets Serious About Vaccination...For Some

In its December 28 document raising 100% vaccination compliance for all home healthcare workers to the level of a Condition of Participation, CMS inexpli cably designated half of U.S. states as exempt from the rule. No explanation, merely a list of states where surveyors have been instructed to keep hands off. We asked our legal experts and found out why, politics.



Are any of your patients or clients diagnosed with Pleural Mesothelioma, the disease caused by extended exposure to asbestos? If so, we found two helpful resources. Asbestos.com, an Orlando non-profit sponsored by a number of law firms, is a web site with a wealth of basic information on the disease and links to services. MesotheliomaHope is another free service clinicians might find useful. It has helped connect victims with resources for over 20 years.

Have a great week, and a prosperous, peaceful year. Keep making a difference in 2022! 

Editor signature
Tim Rowan

Homecare Homebase to Acquire CellTrak
Longtime collaborators to unite. CellTrak to become wholly owned subsidiary.

CMS Raises Vaccination Compliance to Condition of Participation
Achieve 100% Vaccination or Lose Your HHA, CMS Warns:
"Facilities that do not meet these parameters could be subject to additional enforcement actions depending on the severity of the deficiency and the type of facility (e.g., plans of correction, termination)."

Notice of Admission (NOA) Poses Industry Challenges
You have established new, NOA processes to replace your RAP procedures. But is your EMR helping or hindering your ability to meet the 5-day limit? Many HHAs are doing everything right and still getting it wrong. Why?

How Connected Care Tech Can Help with the Caregiver Shortage
Guest author Rosemary Kennedy, PhD, RN, takes a deep dive into the relationship between caregiver recruiting/retention and improving communications among clinicians, families, and patients.

Trella Health Acquires PlayMaker
Former competitors saw potential synergies by joining forces.

Addus Expands into Hospice & Palliative Through Acquisition
$765 million provider has acquired Chicago-area neighbor agency JourneyCare.

During the 4th Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 6586 times.

To inquire about placing your message here, contact:


As of this date, approximately 44,253,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

AlayaCare/Delta Announcement Inspires Memory Lane Trip
Last week's acquisition announcement centered on the future, but Keith Crownover's 40 years at Delta cannot be allowed to end quietly. Editor Tim Rowan shares some personal memories.

Aging in Place With Home Modifications
Almost one-third of Americans over age 65 fall each year, with one-third of those falls requiring medical treatment at an estimated price tag of $30,000 per hospital stay. Medicare and Medicaid shoulder 75% of those costs. Accessibility remodeling, costing approximately $4,400 per house, could reduce the number of falls by 20% for those over 65 and 40% for those over 75.

Upcoming Events

2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO

Information and Registration

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration

2022 NAHC Financial Management Conference & Exposition *

Date: July 24-26
Venue: Caesar's Palace, Las Vegas

Information and Registration


Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.

2022 ONC Virtual Tech Forum 

Sponsored by: Office of the National Coordinator for Health IT

Location: Online

Dates: September 9, 16, and 23

Information and Registration

ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.


2022 Leadership Conference: Association for Home & Hospice Care of North Carolina

Dates: September 25-27

Venue: Hotel Ballast

City: Wilmington

Register: ahhcconferences.com

20 educational sessions led by top industry experts, 30+ high caliber speakers, and over 40 exhibitors, including NAHC's Bill Dombi; David Rendall, Author; NC DHHS's Debra C. Farrington, MSW, LCSW; AHHC of NC Staff and Lobbyists; experts from ACHC; CHAP; Axxess; Wellsky; FORVIS; KATANA Safety; Cone Health; Delta Care Rx; The Joint Commission; Well Care Health; SembraCare, Inc.; SimiTree; LTSS Consulting, Inc.; Healthcare Provider Solutions; CareXM; 3HC and more!

MHCA 52nd Annual Meeting & Expo

Sponsored by: Minnesota Home Care Association

Date: October 12-14
Venue: Breezy Point Resort
City: Breezy Point, MN

Information and Registration

2022 NAHC Annual Meeting & Exposition *

"Connection 4.0: Linkup"

Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MO

Information and Registration

This year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.

New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.

Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!

2022 Annual Conference
New Mexico Association for Home and Hospice Care

Date: November 3
Venue: CNM Workforce Training Center
City: Albuquerque

Information and Registration


20th Annual Northeast Home Health Leadership Summit

Sponsored by: State Associations of Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York (HCA), New York (HCP), Rhode Island, VNAs of Vermont

Dates: January 17-19

Venue: Revere Hotel, Boston


Information and Registration

FREE WEBINAR: NAHC President Bill Dombi Shares 2023 Industry Outlook

Hosted by Mike Dordick, Netsmart

Date: January 18
Time: 2:00 - 3:00 EST

Details and Registration

(Unable to attend? Register anyway to receive the recording.)

Discussion Topics:

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL

Registration Information

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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