Volume 5, Number 42 September  7, 2016



Dear Healthcare at Home Colleague,

This is the announcement I have long been hinting at and anxious to share with you. I look forward to hearing your feedback.

 

COLORADO SPRINGSSEPTEMBER 9, 2016 — Today, Rowan Consulting Associates, Inc. (RCAI), the publisher of Home Care Technology Report, announced the formation of a new subsidiary, Rowan Reputation Resources, and the launch of a new consulting specialty, Online Reputation Marketing. 

Competition is fierce today. For the most part, selling strategies, attractive marketing brochures and web sites, and educational sessions with hospital executives have been mastered. One 21st-Century marketing strategy, however, is yet to be tapped.

We engaged longtime marketing consultant Roger McManus, MBA, to teach us this new area. Roger was a nationally known leader in the One Hour Photo industry and brought his expertise to online strategies when that service was no longer needed. "Our research revealed that one of the most important marketing tools, improving your online reputation, is undiscovered territory in home care," he said. "Today, reputation is built less by TV and Yellow Pages ads and CMS report cards than it is by online reviews. For better or worse, people today base their goods and services purchase decisions on the online testimony of total strangers."

Other industries have figured this out, he says, including dentists, home cleaning services, chiropractors, even tire stores. (See our illustration of this phenomenon in today's lead article, below.) "For home care, though, it's breaking news, which means it is an opportunity. The first in-home care providers to fill Google, Yelp, Facebook and other customer review sites with comments from happy patients have the best chance of rising to the top of online searches, regardless of what they or their competitors do with their web site's SEO. Marketing researchers have found that people who search online pick up the phone and start calling from the top down."

Step by step assistance
This new RCAI consulting service teaches home care field staff techniques to identify happy patients, or their adult children or other caregivers, and request that they write a review. An easy-to-use app facilitates completing the review on the spot and posting it online, with the assistance of the home care field staff person. At most, the process may add two minutes to two or three visits per week. Ongoing coaching keeps the excitement level high.

McManus explains the importance of using the app. "If they say, 'yes, I'll go online and write a review for you' and you leave the home, one percent of people will actually do it. If you walk them through it, one hundred percent."

RCAI has created a special web site to describe its new consulting service and software application. Interested home care, home health, and hospice providers can learn more at RowanReputationResources.com or by clicking our own display ad at the right. Use the “Contact Us” form to schedule a consultation. Home Care Technology Report subscribers will be offered a free online reputation analysis, a $300 value, to determine their need for the consulting service.

This week, we reprint two recent HCTR articles explaining the concept and importance of online marketing using customer reviews. It will help healthcare at home administrators understand how these strategies work and why they are important to your future.

Free webinars: Please notice that our friends at Kinnser and PlaymakerCRM have each scheduled new webinars. Click the banner ad above to read about Jill Dyer, BSN, RN, HCS-D, HCS-O, speaking on "What is Medical Necessity in Home Health?" And see the display at the right or click here to register for "Increasing Sales Effectiveness with HME Market Intelligence Data" with Ryan Ball. There are ongoing, recorded webinars available in our ad section at the right as well.

Lastly, please help us welcome our newest newsletter sponsors, Optima Healthcare Solutions and MatrixCare. Download Optima's white paper, "Is Your Point-of-Care System Helping or Hurting?", by clicking on their new ad at the right. We'll tell you about both of them in detail next week.

Have a great week. Keep making a difference!

 

Editor signature
Tim Rowan



Is Your Online Reputation Hurting or Helping?
Online shopping, even in healthcare at home, has taken over. Your next client and/or referral source is not looking for your Yellow Pages ad. They are fast-forwarding through your TV spot. Google, Yelp, and Facebook are where they check you out by reading reviews from your existing clients. Do you even have any?

Google's New Rules Mean Businesses Must Change
It's not your fault. The world has changed. Your next client and your next superstar nurse are looking online for the best agency in town. And they are reading what your current patients and their families say about you. Are you?

 
When you click on these ads,
you make sure HCTR continues to come to you for free.



















During the 2nd Quarter of 2018, web sites of the above advertisers were visited by home care and hospice executives and staff 2335 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Wanda Combines Remote Monitoring with Data Analytics
UCLA researchers help Silicon Valley company combine remote patient monitoring with data analytics.
 
From UCLA to Johns Hopkins, RPM System Released After 12 Years of Tests
Disappointed in how health systems were abusing their data analytics system, startup Wanda turned to healthcare at home providers to carry out their mission to improve outcomes and reduce costs.

As of this date, approximately 22,847,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration

http://www.healthcarefirst.com/webinars/

  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

2018 Annual Conference

AHHC of North Carolina

May 7-9
Sheraton Imperial Hotel & Convention Center

Register


West Coast Payer and Provider Summit to Address Social Determinants of Health for Complex PopulationsA World Health Care Congress Executive Series Event

June 4-5

Doubletree Resort Paradise Valley
Scottsdale, AZ


Download agenda

Post Acute 360: Strategy and Solutions Conference

Presented by: Lincoln Healthcare Leadership

June 25-27
Gaylord National Resort
National Harbor, MD
Information and Registration


NAHC Financial Managers Meeting

July 15-17
Austin, TX
Information and Registration


Leading in a Changing World

Texas Association for Home Care & Hospice 49th Annual Meeting
August 8-9
Moody Gardens Hotel & Spa
Embassy Suites Frisco Hotel & Convention Center
Frisco

Information and registration


Home Care Cruise

Sponsored by: HealthCare Synergy
Featuring: Melinda Gaboury, Michael Tidd, Paula Pettit
Dates: August 24-27
Location: Carnival Inspiration, Los Angeles to Ensenada, Mexico

Information and Registration

(Early Bird Pricing Ends May 15)


Medicare and Managed Care Reimbursement Necessities

Presented by HealthCare Synergy, Inc. and Illinois Homecare & Hospice Council

Featuring: Melinda Gaboury, COS-C
Date: Wednesday, September 5
Time: 8:30 am CDT
Location: Northern Illinois University

This is an In-person Workshop and Live Webinar

Information and Registration

(HealthCare Synergy clients, call for a special discount: 714-229-8700; ext 118 for Rangsey Ouk or ext. 137 for Edleen English.)

To maximize your reimbursement, you need to be well informed. Melinda Gaboury of Healthcare Provider Solutions, and a trusted consultant for HealthCare Synergy, will help you stay on top of constantly changing regulatory requirements so you can get paid.


Hospice Financial and Administrative Management Academy

Presented by: The Health Group, LLC

Date: September 17-18
Location: Mirage Las Vegas

Information and registration


2018 National Leadership Conference *

Home Care Association of America

Date:
September 22-25
Location: Marriott Wardman Park Hotel
Washington DC

 

Information for Providers and Exhibitors


NAHC 2018 Annual Meeting*National Association of Home Care and Hospice
October 7-9
Gaylord Texan
Grapevine, TX

Information and registration


*HCTR will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


 

Care Management: What to Know and Why to Care
Presented by Curaport
Date: Thursday, September 27
Time: 2:00 pm EDT

Fee: $79
Register
Care Management is both under-utilized and misunderstood.  Care Managers are becoming their clients’ true partners in health for life.  Care Management aims to improve a person’s experience with the healthcare system by enhancing coordination of care, eliminating duplication, and helping patients and caregivers effectively manage health conditions.
*This education session is approved for one (1) contact hour of Continuing Education for Nursing

 




How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Public Policy Leadership Series

Presented by: ElevatingHOME

Featuring:

• Joy Cameron, Vice President, Policy and Innovation, ElevatingHOME and VNAA
• Bill Dombi, President, National Association for Home Care & Hospice
• Sarah Myers, Partnership for Quality Home Healthcare

Schedule: Wednesdays, October 3 - November 7
Session 1: October 3
Time: 1:00 pm EDT
Fee: Free to ElevatingHome, VNAA, and Alliance for Home Health Quality Improvement members

Click here for complete schedule and registration




Navigating the Final Rule for Medicare PPS for CY 2017
Sponsored by PPS Plus
Tuesday, November 15, 1:00 - 2:30 pm CST
Featuring Dave Macke, CHFP, FHFMA
Director of Reimbursement Services, VonLehman & Company
FREE

Register here


P2P Forum: Strategies to Improve Your Referral, Intake, and Order Processes

Presented by HealthcareFirst
Hosted by CMS

Date: September 13
Time: 2:00 pm EDT
Fee: None

Information and registration

If your home health or hospice agency spends a large amount of time processing documentation associated with referrals, intake, and orders, delaying turnaround times and billing, you will not want to miss this Forum. Kim Gaffey, MSN, RN, owner of Gaffey Home Nursing & Hospice, will share how her agency has significantly improved accuracy, compliance, and turnaround time while reducing time spent managing documentation with HEALTHCAREfirst and Forcura. They are now receiving orders within 24-48 hours and are billing RAPs within 7 days of the start of care, improving their cash flow and profit margins too! Join us to learn how you can experience results like these in this 30-minute open forum. 



Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

Featuring Michael McGowan, CEO, OperaCare
Tuesday, January 17
2:00 p.m. EST
Cost:  $79
Register


2017 What You Need to Know about Electronic Visit Verification

EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

Wednesday, March 15
11:00 am MST - 12:15 pm MST

Register Here



Creating Integrated Care Models in Post-Acute

Presented by Netsmart

Featuring: Mark Fritz, President, Rapid Recovery Center; AJ Peterson,Netsmart VP of Interoperability

Date: Tuesday, September 18
Time: 1:00 pm EDT
Fee: None

Register
As the post-acute industry continues the shift from fee-for-service to value-based care models, provider organizations are rethinking the way they measure and prove their value to payers and referral partners. One emerging requirement of preferred provider networks is the ability to participate in integrated care models. Join Mark Fritz, President of Rapid Recovery Center, as he shares how his organization has embraced integrated care programs to thrive in value-based care. AJ Peterson, Vice President of Interoperability at Netsmart, will present strategies providers can leverage to integrate to care networks and prove value.
 
You will learn:
  • What an integrated care network looks like
  • How to best prepare for integrated care models
  • How to identify where your organization fits into integrated care
  • Strategies to position your organization as the preferred referral destination


Under Pressure — OASIS Service Utilization Review

Presented by Michael McGowan of OperaCare
Thursday, April 6
12:00 p.m. EDT
Cost: $49
Registration



What You Need To Know About Electronic Visit Verification
Presented by Darby Anderson, CDO, Addus HomeCare Corporation
Sponsored by CellTrak
Wednesday, April 12
1:00 p.m. EDT
Cost:  Complimentary
Registration link
 


Understanding the Effect Functional Scoring Has on Your Agency
Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Thursday, April 13
2:00 p.m. EST
Cost:  $99
Registration link 


Increase Referrals, not Overhead- Streamlining the Intake Experience

A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

Sponsored by Forcura
Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
Tuesday, Oct 3
2:00 pm EDT

Registration


QAPI Overview

Presented by Diane Link, BlackTree Healthcare Consulting
Tuesday, May 23rd
2:00 p.m. EST
Cost:  $99
Registration


How to Address Home Health Survey Deficiencies

Presented by Curaport
Featuring:
Heather Calhoun, RN, COS-C, HCS-D, HCS-H, Home Health Solutions, LLC

Date: Tuesday, September 25
Time: 2:00 p.m. EDT

Fee: $99 (per attendee)

Information & Registration

* This education session is approved for one (1) contact hour of Continuing Education for Nursing.

Your Hospice Agency had its survey recently, and unfortunately received some deficiencies.  Despite all of your preparation, task forces and process improvement projects, they found something.  You are not alone in this!  This happens to the best agencies, but this webinar will teach you and your team how to address these Deficiencies – and how to analyze the reason(s) a Deficiency was cited. 

*Curaport, LLC is an approved provider of Continuing Education by the California Board of Registered Nursing. All states accept this certification for their licensing requirements. No refund shall be given, except for any change in date or time of the webinar. In such case, a full refund shall be given to the registrant upon their request.

 




Building a Successful, Data-Driven Quality Program

Presented by Brightree

Featuring: Rhonda Dornbos, RN, BSN, Chief Clinical Information Officer, DB HealthTech Consulting
Date: Wednesday, September 26
Time: 1:00 pm CDT

Free Registration

The home care and hospice industry is increasingly competitive. The shift from “volume” to “value” means that agencies must increasingly focus on quality outcomes and prove their “worth” to customers and referral sources alike.  Agencies must have a robust quality program in place that identifies, tracks, and trends key metrics against agency goals.  Successful agencies not only have visibility into their current performance, but they continually modify and develop new strategies for improvement, while engaging their clinicians.



Using a Sales & Marketing Dashboard to Get Ahead of Your Competition

Presented by Curaport

Featuring: Melanie Stover, OT, MBA, Homecare Sales

Date: Wednesday, September 5
Time: 2:00 p.m. EDT
Fee: $59 (per attendee)

Information and registration

Webinar Overview
Driving patient admissions and revenue is the top priority for your sales team. Creating a system that quickly monitors production is key to keeping your agency on track for sustainable growth.

This webinar will provide your agency with 3 ways to use your dashboard to get ahead (and stay ahead!) of your competition.



Introduction to the CMS Electronic Medical Documentation Interoperability (EMDI) Program

Presented by: ElevatingHome
Featuring:

  • Pallavi Talekar, Project Manager, Scope Infotech, Inc.
  • Ray Wilkerson, Sr. Business Analyst, Scope Infotech, Inc.
  • Nandini Ganguly, Business Analyst, Scope Infotech, Inc.
  • Briana Barnes, Project Coordinator, Scope Infotech, Inc.
Date: Wednesday, August 8
Time: 1:00 p.m. EDT

Registration

 

Participants will gain understanding of the CMS-driven Electronic Medical Documentation Interoperability program, focused on reducing provider burden by engaging health care providers and stakeholders in pilots that establish secure communication to share medical documentation by aligning with nationally recognized interoperable standards. This event is designed for providers and vendors who are willing to enhance their workflows and communication to achieve efficiency by reducing time and cost.

In this session participants will learn about interoperability and shift in the health care IT landscape, EMDI pilot program details, EMDI pilot program benefits, and how to partner with the EMDI to achieve interoperability.



The Penalty Box Compliance Series Part 8: The IMPACT Act

Presented by Curaport
Featuring Kristi Bajer, RN, MSN

Wednesday, May 23
1:00 p.m. EDT
$39

Information and registration

This education session is approved for one (1) contact hour of Continuing Education.



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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