Volume 4, Number 44 September  23, 2015



Dear Healthcare at Home Colleague:

Have you registered for Michael Guidicissi's Power Shot Home Care Sales and Marketing Conference in Las Vegas yet? I am told it is THE place to send your sales force for inspiration, best practices, and shared success stories. Click their ad on the right side of this page or scroll down to our "Upcoming Conferences" section and click on the link there for details.

Well, here it comes. The last week in September, followed quickly by the first day of the new federal fiscal year. Though we have not devoted much ink here to ICD-10 there are plenty of others doing that...plenty we want to wish you well through the October 1 transition. There is reason for optimism. CMS says it has been successfully testing claims processing systems. Software vendors tell us they are ready. Hope is in the air, but we are dealing with billions of lines of computer code here. If Yogi had been in government reimbursed healthcare, he would have said, "It ain't over 'til about three and a half months after it's over."

In this week's news: We have an informative guest article about the way physicians are starting to use Big Data to learn more about treating diseases. Staff writer Audrey Kinsella discovered that Google is moving into healthcare, starting with a glucose monitoring device.

Software developer HEALTHCAREfirst has released a new, compliance-focused Android system. We run their release announcement this week and will interview their lineup of well-known systems designers for our next issue.

As you have been reading, we are in the midst of an in-depth exploration into the new world of Inverse Marketing, the concept of raising your search engine profile by encouraging happy customers to repeat their positive comments about you in public forums. This week, I took a close look at Google's online review system and pulled together an explanation of how it works and why you need to pay attention to it.

Here's a sample. This is an actual review I found in a random Google search of an unnamed city: "DO NOT use this home health care agency. The service is terrible. The nurses are rude, non-experienced. The home health aide never show up on time, or do not even show up. The office is not capable of solving all these problems. I can hardly even understand the office clark's [sic] English."

Odds are the owner of this agency has no idea this review has been out there in full view of the public eye for four years. We will continue to learn more about this and let you know very soon how we plan to help you with it. Please check out my article, "Are You Letting Google Reviews Damage Your Reputation?" and let me know what you think of it.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



Google Life Sciences Division Targets Continuous Glucose Monitoring
Partnering with glucose sensor manufacturer Dexcom, the newest Google division is charging headlong into chronic disease management, starting with Type II diabetes.

Are You Letting Google Reviews Damage Your Reputation?
Providers of healthcare services at home are generations behind other industries in the way they promote themselves online. Of course, "generations" means about a year and a half online, so it is not too late to catch up. This is a lesson you need if you are still marketing the way you did way back in 2013.

Doctors Are Using Big Data to Better Understand Diseases
From time to time it is important to look outside the confines of our corner of healthcare and see what others are doing. You have heard the term 'big data' tossed around for a few years now but you have not been sure what, if anything, its significance might be within healthcare. If physicians are discovering the uses of big data today, healthcare at home should already be preparing for its arrival in our corner.

HealthcareFirst Releases New Mobile System
Responding to contemporary needs, HEALTHCAREfirst has provided its customers with a mobile application focused on keeping clinicians compliant.

 
When you click on these ads,
you make sure HCTR continues to come to you for free.



























During the 3rd Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 2425 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Why Does Healthcare at Home Hide Its Light Under a Bushel Basket?
When it comes to saving the Medicare Trust Fund, or possibly the entire U.S. healthcare system, government officials could learn a lot from the city of Los Angeles.
 
CMS Ends Long-Standing Abusive Practice
Have you read Medline Matters SE1521? If you send claims to a Medicare Administrative Contractor, you need to read it, and then celebrate it. CMS has clamped down on QICs that engage in a questionable practice that used to negatively impact your cash flow. We print the entire notice here, with some interpretation to put it into context.


As of this date, approximately 18,997,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

Community Care Conference
Executive Leadership Forum
Two Conferences in one from the Texas Association for Home Care and Hospice
October 15
Bastrop, TX
http://www.tahch.org/TAHCH/Education_Central/Community_Care_Summit/CCConference.aspx
http://www.tahch.org/TAHCH/Education_Central/Executive_Leadership_Forum/Executive-Leadership-Intro.aspx


NAHC 2015 Annual Meeting*National Association of Home Care and Hospice
October 28-30
Gaylord Opryland Hotel and Conference Center
Nashville


Connected Health Symposium: The Internet of Healthy Things Integrating Connected Health Into Real World Care DeliveryPartners HealthCare
October 28-30
Seaport Hotel and World Trade Center
Boston
Details and Registration (Registration closes 10/25)


Technology Symposium & Vendor Showcase *Ohio Council for Home Care and Hospice
November 17
Columbus
Details and Registration


AgeTech Expo *Aging 2.0
November 19-20
San Francisco
Details and Registration


Home Care Sales & Marketing Society Executive Strategic Summit * Home Care Sales and Marketing Society
January 28-29
Holiday Inn Orlando Downtown Disney
Lake Buena Vista
More information

Leading Change Together
Illinois HomeCare & Hospice Council Annual Meeting and Exposition
March 9-10
Lombard
Information and Registration


ITS' A Whole New Ballgame: 2017 Annual ConferenceMichigan Home Care & Hospice Association

May 3-5
Grand Traverse Resort
Acme, MI
Information and Registration


ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

Pre-Claim Revue Seminars
Presented by QIRT
Seminars and webinars will be offered in the pilot states in advance of each state's pre-claim start date.

  • Florida seminars in September (PCR roll out date:October 1, 2016)
  • Texas seminars in November (PCR roll out date: December 1, 2016
  • Michigan and Massachusetts seminars in December (PCR roll out date: January 1, 2017)

QIRT.com


The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration

http://www.healthcarefirst.com/webinars/

  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

In-Home Care: Combining Compassion and Technology
Home Care Association of Arizona
September 15
Phoenix Airport Marriott
Information and Registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

Our Home Care Landscape: Big Challenges, Bigger Opportunities *
Annual Meeting of the Home Care Association of America
October 8-11
Austin, TX
Information and registration

Hospice Financial and Administrative Management Conference
Presented by The Health Group
November 6-7
Caribe Hilton
San Juan, Puerto Rico
Registration: conference@healthgroup.com
 

*HCTR will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


A New Approach for Home Health Face-to-Face:
Updated Info, Updated Insights

Sponsored by Kinnser Software
Featuring Arlene Maxim, RN
Thursday, April 20
1:00 pm EDT

Learn:

  • What CMS requires for "adequate documentation" under Face-to-Face
  • How to handle inadequate progress notes provided by the physician/in-patient facility
  • Exactly what to include on your checklist of items for the physician's packet

Free: Register here



How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Clinician Recruitment, Retention & Satisfaction: Does Technology Help or Hinder?

Sponsored by Brightree and Elevating Home
Featuring: Karri Harpole, RN, BSN, Brightree; Tarrah Lowry-Schreiner, President & CEO, Sangre de Cristo Hospice & Palliative Care; Wendy Cofran, CIO, Century Health Systems, Inc.; Melissa Polly, MBA, Brightree Product Marketing (moderator)

Wednesday, July 26
1:00 pm EDT

Learn:

  • Best practices related to the use of technology and the best way to engage clinicians in a model that provides the most value the organization, including recruitment, retention and satisfaction; 
  • From colleagues, how to get the most value from the use of technology from clinical documentation and nurse satisfaction to operational efficiencies; and,
  • How changes in the post-acute environment, from regulatory drivers to value-based care, drive effective utilization of technology.

Register



    Navigating the Final Rule for Medicare PPS for CY 2017
    Sponsored by PPS Plus
    Tuesday, November 15, 1:00 - 2:30 pm CST
    Featuring Dave Macke, CHFP, FHFMA
    Director of Reimbursement Services, VonLehman & Company
    FREE

    Register here


    Nursing Reference Center Plus Overview
    Sponsored by VNAA
    Date: Every Thursday through December 8
    Time: 1:30 PM Eastern
    Nurses use Nursing Reference Center Plus to get answers to questions, access care plans, watch video demonstrations, strengthen nursing skills, earn continuing education credits, access drug information and patient education.
    Register and attend


    Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

    Featuring Michael McGowan, CEO, OperaCare
    Tuesday, January 17
    2:00 p.m. EST
    Cost:  $79
    Register


    2017 What You Need to Know about Electronic Visit Verification

    EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

    Wednesday, March 15
    11:00 am MST - 12:15 pm MST

    Register Here



    Navigating Alternative Payment Models

    Presented by Mark Sharp and Raymond Belles of BKD
    Tuesday, March 28
    2:00 p.m. EDT
    Cost: $79
    Registration

     


    Under Pressure — OASIS Service Utilization Review

    Presented by Michael McGowan of OperaCare
    Thursday, April 6
    12:00 p.m. EDT
    Cost: $49
    Registration



    What You Need To Know About Electronic Visit Verification
    Presented by Darby Anderson, CDO, Addus HomeCare Corporation
    Sponsored by CellTrak
    Wednesday, April 12
    1:00 p.m. EDT
    Cost:  Complimentary
    Registration link
     


    Understanding the Effect Functional Scoring Has on Your Agency
    Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
    Thursday, April 13
    2:00 p.m. EST
    Cost:  $99
    Registration link 


    Increase Referrals, not Overhead- Streamlining the Intake Experience

    A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

    Sponsored by Forcura
    Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
    Tuesday, Oct 3
    2:00 pm EDT

    Registration


    QAPI Overview

    Presented by Diane Link, BlackTree Healthcare Consulting
    Tuesday, May 23rd
    2:00 p.m. EST
    Cost:  $99
    Registration


    International Guidelines for Home Health Nursing

    Presented by: International Home Care Nurses Organization (IHCNO)

    Wednesday, October 25
    11
    :00 a.m. - 1:00 p.m. EDT
    Registration

    www.ihcno.org/Registration

    Contact person: Marilyn Harris marilyn@ihcno.org



     

    The Current Homecare Market: an M&A Perspective

    Presented by Curaport

    Featuring Rich Tinsley, CEO, Stoneridge Partners
    Friday, July 14
    12:00 p.m. EDT 
    Cost: $39 
    Registration



    Home Health Conditions of Participation: Charting a Course for your Success

    Presented by: Kinnser Software

    This 5 part series begins

    Thursday, September 28
    11
    :00 a.m. - 1:00 p.m. EDT
    Registration

    Contact person: Chip Schneider chip.schneider@kinnser.com




    Strategic Use of Technology in Home Health and Hospice Organizations

    Presented by: Elevating Home and Brightree

    Thursday, October 12
    1:00 p.m. EDT

    Speakers include:

    • Melissa Polly, Brightree (Moderator)
    • Paul Pisano, CEO, Interim Healthcare - Hartford
    • Tarrah Lowry-Schreiner, CEO, Sangre de Cristo Hospice & Palliative Care
    • Todd Montigney, Managing Director and Founding Member, BlackTree Healthcare Consulting
    • Nick Knowlton, CommonWell Alliance and Brightree

    Registration



    The Homecare & Technology Podcast Series

    Presented by ElevatingHOME and Curaport

    ElevatingHOME and Curaport have teamed up for a series discussing technology and the future of home-based care. Hosted by Tripp Matthews of Curaport and Danielle Pierotti, RN, PhD of ElevatingHOME, this five-part series features discussions with a new roundtable of industry leaders each week and dives into a range of topics focused on technology in home-based care. Download and subscribe on iTunes or SoundCloud. Episodes remain available after initial release. Topics:

    What do we know about technology in the business of home-based care?
    The impact of technology on home health policy and regulatory issues.
    Financial impacts of technology in home-based care
    OASIS in home health: The backbone of quality reporting
    Leadership: What's a leader to do?



    The Clinician's Role in CoP Compliance

    Presented by: SelectData

    Thursday, October 19
    1:30 p
    .m. EDT
    Registration


    Contact person: Lisa Engle services@selectdata.com



    Webinar hosts, send your announcements to: Conferences@RowanResources.com

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