Volume 4, Number 44 — August  5, 2015



Dear Healthcare at Home Colleague,

Have you ever used AirBnB? Even if you have not, certainly you are familiar with the concept by now. Like Uber and Angie's List, it taps into the power of the so-called sharing economy to lower costs and bring people together. Before I select an AirBnB host to stay with, I always read the comments of past guests. For reasons I cannot explain, I trust the positive and negative comments of these strangers. What surprises me is that some hosts who discover negative comments actually engage the unhappy reviewer, and not always in order to apologize or make amends. In fact, sometimes it is genuinely entertaining to read these back and forth arguments that often degenerate into what can only be described as nastiness.

I thought of these counter-productive, public conversations this week while editing the article by guest author Roger McManus, a marketing consultant who specializes in online reputation management. His point must not be overlooked. Marketing today is different than it was 10, even 5 years ago. Online review services such as Yelp and the new gold star rating system inaugurated by Google are turning the advertising world upside down. Your next potential customer does not have to read what you have to say about your products and services. Shoppers only need to know the name of your company so they can see what other people have to say about you. When they see an ad, they don't call you, they Google you. If you check out, then they call you.

I urge you to study Roger's article. He will convince you that you have to find a way to know whether you have negative online reviews, and what to do about it if you find some. This is the reality of advertising and marketing in 2015. As it says in the teaser to the article, The Internet Changes Everything...Again.

In this week's news: ClearCare announces a big win. Also, we offer a product review of an agency management software system from a new company that is rapidly making a name for itself. AxisCare Home Care Management is a schedule-centric system for private duty and Medicaid agencies. We interviewed AxisCare president Todd Allen and took an in-depth look at the product recently. It does seem to have potential.

Lastly, do not miss the two big announcements from Procura. After a series of acquisitions, the company is now competing in the DDE / eligibility checking arena as well as with its healthcare at home EMR product lineup.

And don't forget that you can now purchase courses produced by Relias Learning at a discount through my new Rowan Resources Healthcare at Home Academy.

Have a great weekend. Keep making a difference!

Editor signature
Tim Rowan



Product Review: Axis Care Supports Private Duty Providers
Very quietly, AxisCare Home Care Management software has built a substantial client base with a well-designed, schedule-centric private duty application and a low-key sales approach. We took a look at the product recently and offer an assessment.

Procura and ContinuLink Achieve SSAE Certification, Release DDE and Eligibility Services
In two separate recent announcements, The Procura Group and its family of software companies that include Procura, ContinuLink, Igea, and Progresa, took a step toward the front of the line in the competitive world of healthcare at home software.

Vendor Watch: ClearCare Lands Comfort Keepers®
Just before press time, San Francisco-based private duty software developer ClearCare announced that it has signed a contract to provide software to Comfort Keepers®, an international in-home care franchise network with more than 700 worldwide locations. The partnership provides access to ClearCare’s home care technology platform across Comfort Keepers’ U.S. locations.

 
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you make sure HCTR continues to come to you for free.



























During the 4th Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 2855 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
VNAA Commends 42 Members for Top Performance on Home Health Compare Star Ratings
After analyzing CMS's new Quality of Patient Care Star Ratings, the Visiting Nurse Associations of America was understandably proud that it found so many of its members' names at the top.
 
Technology for Keeping People Safe and Well
Staff telehealth writer Audrey Kinsella takes a closer look at two of the companies recognized last month at the Home Care and Hospice Link Conference Luminary Showcase: GreatCall and Health Recovery Solutions.

As of this date, approximately 18,458,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

46th Annual Meeting
Texas Association for Home Care & Hospice
August 11-13
Moody Gardens Hotel & Spa
Galveston
tahch.org



Blueprint for OASISMichigan Association for Home Care
Workshop for field data collectors, their supervisors and those preparing for the COS-C Exam
September 2-3
homecaremi.org




2015 Annual Conference and Trade Show *

Ohio Council for Home Care and Hospice
September 15-16
Hyatt Regency
Columbus
Conference Registration Site


SANS Network Security 2015GIAC Approved Training for Security Professionals
September 12-21,
Las Vegas
sans.org/netsec



Maryland-National Capital Homecare Association

Annual Meeting
September 17
Waterfront Pier 5 Hotel
Baltimore
http://mncha.org/Annual-Meeting-2015


Community Care Conference
Executive Leadership Forum
Two Conferences in one from the Texas Association for Home Care and Hospice
October 15
Bastrop, TX
http://www.tahch.org/TAHCH/Education_Central/Community_Care_Summit/CCConference.aspx
http://www.tahch.org/TAHCH/Education_Central/Executive_Leadership_Forum/Executive-Leadership-Intro.aspx


NAHC 2015 Annual Meeting*National Association of Home Care and Hospice
October 28-30
Gaylord Opryland Hotel and Conference Center
Nashville


Connected Health Symposium: The Internet of Healthy Things — Integrating Connected Health Into Real World Care DeliveryPartners HealthCare
October 28-30
Seaport Hotel and World Trade Center
Boston
Details and Registration (Registration closes 10/25)


Technology Symposium & Vendor Showcase *Ohio Council for Home Care and Hospice
November 17
Columbus
Details and Registration


AgeTech Expo *Aging 2.0
November 19-20
San Francisco
Details and Registration


Home Care Sales & Marketing Society Executive Strategic Summit * Home Care Sales and Marketing Society
January 28-29
Holiday Inn Orlando – Downtown Disney
Lake Buena Vista
More information

Leading Change Together
Illinois HomeCare & Hospice Council Annual Meeting and Exposition
March 9-10
Lombard
Information and Registration


ITS' A Whole New Ballgame: 2017 Annual ConferenceMichigan Home Care & Hospice Association

May 3-5
Grand Traverse Resort
Acme, MI
Information and Registration


ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration

http://www.healthcarefirst.com/webinars/

  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

Our Home Care Landscape: Big Challenges, Bigger Opportunities *
Annual Meeting of the Home Care Association of America
October 8-11
Austin, TX
Information and registration

HCSSA Administrator Program
Texas Association for Home Care & Hospice
November 13-15
Westin Galleria
Houston
tahch.org

*HCTR will see you there.
CONNECTED HEALTH: Remote Patient Monitoring and Telehealth Summit

6th Annual Care Coordination and Technology Congress

January 24-26
Renaissance Atlanta Waverly Hotel & Convention Center
Agenda:
Designing successful bundles without collaboration between inpatient and post-acute (PAC) providers inhibits the cost-savings opportunities that make bundled payment a valuable model for hospitals and health systems. Designing care management incentives and solutions for complex patients requires integration across hospitals, home care, and the extended continuum of provider organizations.
Register for in-person or online participation


2018 National Leadership Conference
ElevatingHOME Annual Meeting
March 7-9
Grand Hyatt
Washington DC
Information and registration

New England Home Care and Hospice 2018 Conference
Presented by Home Care Associations of:
Connecticut
Maine
Massachusetts
New Hampshire
Rhode Island
Vermont


April 25-27
Cliff House Maine Hotel
Cape Neddick

Information and Registration


Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Immediate and urgent need for Interim Director of Billing (outside of Chicago). They can be based anywhere. We would fly them in on Monday and home on Fridays. They would be compensated well, including travel pay. All expenses are covered. We have someone in there as an interim and she can't be there the weeks of 9/14 and 9/21. We had part time coverage arranged for those weeks, but the client insists on full time.

It is community based services only –no Medicare- mostly Medicaid waiver for non-skilled services. Large Department of 20 FTEs. McKesson is the IT system. This interim position is to provide stability for two weeks while our person is out.

If you are interested in this opportunity or would know of someone please contact:

Lucy LaDart
President of Recruiting
Healthcare Concepts, Inc.
Office: 800.442.4346 x 2
Email: lucy@healthcareconcepts.com

or

Andres Flores
Executive Researcher
Healthcare Concepts, Inc.
Office: 800.442.4346 x 3
Email: andres@healthcareconcepts.com



2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


Juggling the New CoPs and Other Applicable Laws

Sponsored by Kinnser Software
Featuring Robert W. Markette, Jr., Esq., CHC, of Hall, Render, Killian, Heath & Lyman, P.C.
Thursday, January 25
1:00 - 2:00 pm EDT

Attend to Learn:

  • Why "legal representative" is a concept you should already be familiar with
  • What compliance with the nondiscrimination provision of the Affordable Care Act may mean for the new CoPs
  • Why you must be more aware of harassment issues and prepared to take action
  • How harassment issues affect your discharge policies

Free: Register here



How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Clinician Recruitment, Retention & Satisfaction: Does Technology Help or Hinder?

Sponsored by Brightree and Elevating Home
Featuring: Karri Harpole, RN, BSN, Brightree; Tarrah Lowry-Schreiner, President & CEO, Sangre de Cristo Hospice & Palliative Care; Wendy Cofran, CIO, Century Health Systems, Inc.; Melissa Polly, MBA, Brightree Product Marketing (moderator)

Wednesday, July 26
1:00 pm EDT

Learn:

  • Best practices related to the use of technology and the best way to engage clinicians in a model that provides the most value the organization, including recruitment, retention and satisfaction; 
  • From colleagues, how to get the most value from the use of technology from clinical documentation and nurse satisfaction to operational efficiencies; and,
  • How changes in the post-acute environment, from regulatory drivers to value-based care, drive effective utilization of technology.

Register



    Navigating the Final Rule for Medicare PPS for CY 2017
    Sponsored by PPS Plus
    Tuesday, November 15, 1:00 - 2:30 pm CST
    Featuring Dave Macke, CHFP, FHFMA
    Director of Reimbursement Services, VonLehman & Company
    FREE

    Register here


    Are You Marketing to the Wrong Person?
    A Different Way to Get Home Health Referrals

    Presented by Healthcare Synergy
    Featuring: Melinda Rodriguez, PT, DPT, MSCS, LSVT
    Date: Wednesday, March 7
    Time: 10:00 a.m. PST; 1:00 p.m. EST

    In this Webinar, you will:
    • Learn another way to market inpatient facilities other than discharge planners, case managers or social workers.
    • Discuss the role of Home Health in the challenging healthcare environment – Short Term Home health.
    • Describe the Continuum of Care Concept in the post acute care network
    • Identify strategies to reduce risk of acute care readmission.
    • Discuss options for discharge disposition for potential skilled nursing facility candidates to decrease SNF discharge rate for inpatient rehab units.

    Register



    Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

    Featuring Michael McGowan, CEO, OperaCare
    Tuesday, January 17
    2:00 p.m. EST
    Cost:  $79
    Register


    2017 What You Need to Know about Electronic Visit Verification

    EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

    Wednesday, March 15
    11:00 am MST - 12:15 pm MST

    Register Here



    How to Attract and Retain Health System Relationships

    Presented by Netsmart
    Ongoing
    Free
    Watch now

     


    Under Pressure — OASIS Service Utilization Review

    Presented by Michael McGowan of OperaCare
    Thursday, April 6
    12:00 p.m. EDT
    Cost: $49
    Registration



    What You Need To Know About Electronic Visit Verification
    Presented by Darby Anderson, CDO, Addus HomeCare Corporation
    Sponsored by CellTrak
    Wednesday, April 12
    1:00 p.m. EDT
    Cost:  Complimentary
    Registration link
     


    Understanding the Effect Functional Scoring Has on Your Agency
    Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
    Thursday, April 13
    2:00 p.m. EST
    Cost:  $99
    Registration link 


    Increase Referrals, not Overhead- Streamlining the Intake Experience

    A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

    Sponsored by Forcura
    Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
    Tuesday, Oct 3
    2:00 pm EDT

    Registration


    QAPI Overview

    Presented by Diane Link, BlackTree Healthcare Consulting
    Tuesday, May 23rd
    2:00 p.m. EST
    Cost:  $99
    Registration


    Transitional Care Management - What is Your Practice Missing?

    Presented by Curaport
    Featuring: Kimberly Kicklighter, MSN, RN,
    Director of Nursing & Quality, Successful Health & Wellness Solutions

    Thursday, February 22
    2:00 p.m. Eastern

    Fee: $39

    Information & Registration

     



    The Hospice Cost Report
    Prepare Your Way With Expert Advice from Maureen Laskowski

    Presented by Healthcare Synergy

    Monday, March 12
    10:00 a.m. PDT; 1:00 p.m. EDT

    Click here to register



    Social Worker Documentation: The Route to Quality Assessments

    Presented by Curaport

    Featuring Christina A. Nuqui, M.S.W., Home Healthcare Solutions, LLC
    Tuesday, February 20
    2:00 p.m.EST
    $99
    Click here to register

    (approved for 1 contact hour of Continuing Education for Nursing)


    What Does Behavioral Health Have to do With Home Health Outcomes?

    Presented by: Netsmart/DeVero
    Featuring: Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven

    Thursday, February 22
    2:00 p.m. Eastern
    Learn why integrating behavioral health with chronic care management can improve star ratings.

    Many home health patients have co-existing Chronic Behavioral Health problems that are not dealt with. If not addressed, problems like anxiety and depression leave patients unable to self-manage diabetes, congestive heart failure, CHF, COPD and other serious medical conditions. This presentation will show why recognizing and managing behavioral health diagnoses and can have a positive outcome on your agency’s STAR ratings. Presented by Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven.

    Registration



    Prevention of Diabetes Related Lower Extremity Amputation

    Presented by Curaport

    Featuring Myra Varnado, BS, RN, CWON, CFCN, Director of Clinical Services, Corstrata
    Thursday, February 8
    2:00 p.m. EST
    $49

    Click here to register

    (approvedfor one (1) contact hour of Continuing Education for Nursing)

     



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