Volume 7, Number 44 August  22, 2018



Dear Healthcare at Home Colleague,

Summer must be coming to a close. Our industry's news is starting to grow a little busier and meatier. Before it gets so intense there is no room for our non-news, educational pieces, we push to the forefront this week an instructional essay that, though directed specifically to hospices, will be found valuable by all types of business owners, especially those in need of a way to leapfrog their competition. Guest author and marketing consultant Roger McManus, MBA, explains why you must claim your company's online listing. He offers instructions, in great detail, how to do it. In brief, Roger's message is, "if you don't do it, and your competitors do, your referral stream will be profoundly harmed."

In other news this week: Two acquisitions and a partnership. Don't miss this week's Vendor Watch column to learn about another Mediware acquisition, with the hint of one more to follow soon. This time it is in the Home IV software sector. Playmaker sent us a dual announcement. From here on out, they want to be known as "Playmaker Health," part of a company-wide rebranding project to celebrate their expansion across the entire post-acute market. They too are in acquisition mode this week, picking up a provider of market intelligence and data analytics for the post-acute sector.

A partnership has been announced between consulting firm Maxwell Healthcare Associates and a home health and hospice coding, recovery, and appeals company. The two companies stated that their cooperation will facilitate sharing of additional service lines to both entities' clients. Read about all three of these announcements in this week's Vendor Watch column.

There are several important announcement in this week's CMS News column. Two related to hospice HQRP. One explains a new set of numbering rules for your patients' Medicare cards when CMS gradually replaces Social Security numbers. Another gives you all the detail you need to apply to CDC to become a paid Diabetes Prevention Instructor.

Worth the trip

We are off to the "Certified Senior Advisor" conference in Dallas this weekend. After that, we hope to see you at one of our speaking engagements in September. Either at the Ohio Council for Home Care and Hospice, September 11-12, or at the end of the month in DC for the Home Care Association of America Annual Meeting. Another seminar for owners and executives has just joined the calendar. Be sure to read about "Growth Summit (without the pain) for Owners and Executives," October 3-5, in Las Vegas.

Looking forward a few months (but it's not too soon to make your reservations), I will be joining an elite team of attorneys and financial and marketing consultants again next year on the 8th Annual "Compliance Cruise." Current plans are to disembark from Fort Lauderdale on January 13 and combine three full days of intense study with a little R&R. I'll get more information to you as soon as I get it, just in case you want to join the most informative conference on the high seas.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



10 Benefits of Listing Your Hospice Online
As Google replaces the Yellow Pages, you must learn how to maximize your online visibility. Guest author Roger McManus explains why, and how to do it for a tiny fraction of your marketing budget.

CMS News: Q2 HQRP Update Available
— Hospice HQRP news
— No L, No O in new Medicare cards
— You could get paid to be a diabetes prevention instructor

Sales Intensive Scheduled in Las Vegas
Education for owners and executives set for October 3-5.

Vendor Watch
— In its second alliance announcement of the summer, Maxwell Consulting forms a cooperative agreement with Gateway Coding and Consulting.
— PlayMaker Health Acquires viaDirect Solutions, Refines Brand
— Mediware acquires Rock Pond Solutions

 
When you click on these ads,
you make sure HCTR continues to come to you for free.



















During the 3rd Quarter of 2018, web sites of the above advertisers were visited by home care and hospice executives and staff 1726 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Allscripts May Sell Stake in Netsmart
August 2 earnings conference call with investors revealed buyers are being interviewed.
 
Vendor Watch
— Certified Homecare Consulting and AxisCare join forces to help startups
— QIRT helps agencies adjust processes for QAPI and PDGM/PDPM
— JL Technologies releases new wander monitor for memory patients

As of this date, approximately 30,701,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

Home Care Cruise

Sponsored by: HealthCare Synergy
Featuring: Melinda Gaboury, Michael Tidd, Paula Pettit
Dates: August 24-27
Location: Carnival Inspiration, Los Angeles to Ensenada, Mexico

Information and Registration

(Early Bird Pricing Ends May 15)


Medicare and Managed Care Reimbursement Necessities

Presented by HealthCare Synergy, Inc. and Illinois Homecare & Hospice Council

Featuring: Melinda Gaboury, COS-C
Date: Wednesday, September 5
Time: 8:30 am CDT
Location: Northern Illinois University

This is an In-person Workshop and Live Webinar

Information and Registration

(HealthCare Synergy clients, call for a special discount: 714-229-8700; ext 118 for Rangsey Ouk or ext. 137 for Edleen English.)

To maximize your reimbursement, you need to be well informed. Melinda Gaboury of Healthcare Provider Solutions, and a trusted consultant for HealthCare Synergy, will help you stay on top of constantly changing regulatory requirements so you can get paid.


Hospice Financial and Administrative Management Academy

Presented by: The Health Group, LLC

Date: September 17-18
Location: Mirage Las Vegas

Information and registration


2018 National Leadership Conference *

Home Care Association of America

Date:
September 22-25
Location: Marriott Wardman Park Hotel
Washington DC

 

Information for Providers and Exhibitors


NAHC 2018 Annual Meeting*National Association of Home Care and Hospice
October 7-9
Gaylord Texan
Grapevine, TX

Information and registration


TRANSFORMATIONS *
New York Association of Health Care Providers
Annual Management Conference and Exhibition


October 23-24
Uniondale, NY
Information and registration


The 8th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 12-19, 2019
Departs from Ft. Lauderdale

Information and registration


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Home Health Regulatory Update: Final Rule CY2019/CY2020 Payment & Policy Changes

Hosted by Healthcarefirst

Date:
Tuesday, December 11
Time: 2:00 pm EST
Audience: Home Health Agencies
Fee:
Free


Register Here

Please join HEALTHCAREfirst for a discussion of the final rule and how it may impact your agency. Topics include:
  • Payment rates, rural changes/FIPS
  • Elimination of the recertification estimate
  • HHVBP/HHQRP updates
  • Patient Driven Groupings Model (PDGM) including OASIS-D2 and no RAP payment for newly certified agencies
  • Patient monitoring and home infusion therapy updates


 

The 2019 Home Health Final Rule: Preparing for change
Your PDGM Questions Answered

Presented by WellSky

Featuring: Executive Management Consultant Sharon S. Harder and Home Health Clinical Expert Jill Dyer, BSN, RN, HCS-D, HCS-O
Date: Download on demand
Fee: FREE

Download now

Get answers to questions about the 2019 final rule and PDGM:

  • How to calculate case-mix
  • How to qualify for a rural rate
  • What does the term "budget neutral" mean
  • How will your agency be reimbursed for therapy under PDGM
  • How will LUPAs be calculated under PDGM


Public Policy Leadership Series

Presented by: ElevatingHOME

Featuring:

• Joy Cameron, Vice President, Policy and Innovation, ElevatingHOME and VNAA
• Bill Dombi, President, National Association for Home Care & Hospice
• Sarah Myers, Partnership for Quality Home Healthcare

Schedule: Wednesdays, October 3 - November 7
Session 1: October 3
Time: 1:00 pm EDT
Fee: Free to ElevatingHome, VNAA, and Alliance for Home Health Quality Improvement members

Click here for complete schedule and registration




Hospitalization Performance Improvement Projects (PIPs)

Presented by HealthcareFirst
Hosted by ElevatingHOME & HHQI

Date: December 12
Time: 1:00 pm EST
Free

Information and registration

In this webinar, ElevatingHOME and HHQI will explore how to develop hospitalization avoidance Performance Improvement Project (PIP) for your Quality Assurance & Performance Improvement (QAPI) program. This will include data collection, goals, interventions, rapid-cycle testing, spread, and sustainment. They will review several key strategies to reduce avoidable hospitalizations and emergent visits.



PDGM is on the Horizon - What Now?

Presented by Netsmart

Featuring: Chris Attaya, President, Rapid Recovery Center; AJ Peterson,Netsmart VP of Interoperability

Date: Thursday, October 25
Time: 2:00 pm EDT
Fee: None

Register
To thrive in the regulatory climate today, it’s important to stay ahead of the changes and adjust your business model to face the challenges. That is why we invited Strategic Healthcare Programs (SHP) to share the latest updates from CMS and to review the components of the proposed Patient-Driven Groupings Model (PDGM) program.  
Using data from the SHP national database, Chris Attaya, vice president of product strategy, and Zeb Clayton, vice president of client services, will identify the expected winners and losers of the new model. They will share insights around the operational and clinical changes you need to consider to remain a vital organization. Teresa Craig, director of client strategy for Netsmart, will join the discussion to outline what you should expect from your EHR partner as you prepare for the new PDGM requirements.
Key Takeaways:
  • The latest updates from CMS and the components of the proposed PDGM model
  • Insights to help your agency prepare for a PDGM-like model
  • How to work with your EHR partner to prepare for new requirements


OASIS-D: Ensuring Consistency & Accuracy

Presented by Curaport
Featuring:
Melissa Abbott, RN, MSN, MHA, of 5 Star Consultants

Date: Thursday, October 18
Time: 2:00 p.m. EDT

Fee: $99 (per attendee)

Information & Registration

* This education session is approved for one (1) contact hour of Continuing Education for Nursing.

OASIS! Possibly the most spoken word, or acronym, in the Home Health industry. And just when you get to grips with the current version, the next set of changes arrive before you know it, this time in the form of OASIS-D. In this webinar, you will gain an understanding of the significant changes D brings to OASIS and how to ensure consistencies and accuracy within your agency.

 

*Curaport, LLC is an approved provider of Continuing Education by the California Board of Registered Nursing. All states accept this certification for their licensing requirements. No refund shall be given, except for any change in date or time of the webinar. In such case, a full refund shall be given to the registrant upon request.



Building a Successful, Data-Driven Quality Program

Presented by Brightree

Featuring: Rhonda Dornbos, RN, BSN, Chief Clinical Information Officer, DB HealthTech Consulting
Date: Wednesday, September 26
Time: 1:00 pm CDT

Free Registration

The home care and hospice industry is increasingly competitive. The shift from “volume” to “value” means that agencies must increasingly focus on quality outcomes and prove their “worth” to customers and referral sources alike.  Agencies must have a robust quality program in place that identifies, tracks, and trends key metrics against agency goals.  Successful agencies not only have visibility into their current performance, but they continually modify and develop new strategies for improvement, while engaging their clinicians.



Using a Sales & Marketing Dashboard to Get Ahead of Your Competition

Presented by Curaport

Featuring: Melanie Stover, OT, MBA, Homecare Sales

Date: Wednesday, September 5
Time: 2:00 p.m. EDT
Fee: $59 (per attendee)

Information and registration

Webinar Overview
Driving patient admissions and revenue is the top priority for your sales team. Creating a system that quickly monitors production is key to keeping your agency on track for sustainable growth.

This webinar will provide your agency with 3 ways to use your dashboard to get ahead (and stay ahead!) of your competition.



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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