Volume 7, Number 46 August  22, 2018



Dear Healthcare at Home Colleague,

Summer must be coming to a close. Our industry's news is starting to grow a little busier and meatier. Before it gets so intense there is no room for our non-news, educational pieces, we push to the forefront this week an instructional essay that, though directed specifically to hospices, will be found valuable by all types of business owners, especially those in need of a way to leapfrog their competition. Guest author and marketing consultant Roger McManus, MBA, explains why you must claim your company's online listing. He offers instructions, in great detail, how to do it. In brief, Roger's message is, "if you don't do it, and your competitors do, your referral stream will be profoundly harmed."

In other news this week: Two acquisitions and a partnership. Don't miss this week's Vendor Watch column to learn about another Mediware acquisition, with the hint of one more to follow soon. This time it is in the Home IV software sector. Playmaker sent us a dual announcement. From here on out, they want to be known as "Playmaker Health," part of a company-wide rebranding project to celebrate their expansion across the entire post-acute market. They too are in acquisition mode this week, picking up a provider of market intelligence and data analytics for the post-acute sector.

A partnership has been announced between consulting firm Maxwell Healthcare Associates and a home health and hospice coding, recovery, and appeals company. The two companies stated that their cooperation will facilitate sharing of additional service lines to both entities' clients. Read about all three of these announcements in this week's Vendor Watch column.

There are several important announcement in this week's CMS News column. Two related to hospice HQRP. One explains a new set of numbering rules for your patients' Medicare cards when CMS gradually replaces Social Security numbers. Another gives you all the detail you need to apply to CDC to become a paid Diabetes Prevention Instructor.

Worth the trip

We are off to the "Certified Senior Advisor" conference in Dallas this weekend. After that, we hope to see you at one of our speaking engagements in September. Either at the Ohio Council for Home Care and Hospice, September 11-12, or at the end of the month in DC for the Home Care Association of America Annual Meeting. Another seminar for owners and executives has just joined the calendar. Be sure to read about "Growth Summit (without the pain) for Owners and Executives," October 3-5, in Las Vegas.

Looking forward a few months (but it's not too soon to make your reservations), I will be joining an elite team of attorneys and financial and marketing consultants again next year on the 8th Annual "Compliance Cruise." Current plans are to disembark from Fort Lauderdale on January 13 and combine three full days of intense study with a little R&R. I'll get more information to you as soon as I get it, just in case you want to join the most informative conference on the high seas.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



10 Benefits of Listing Your Hospice Online
As Google replaces the Yellow Pages, you must learn how to maximize your online visibility. Guest author Roger McManus explains why, and how to do it for a tiny fraction of your marketing budget.

CMS News: Q2 HQRP Update Available
— Hospice HQRP news
— No L, No O in new Medicare cards
— You could get paid to be a diabetes prevention instructor

Sales Intensive Scheduled in Las Vegas
Education for owners and executives set for October 3-5.

Vendor Watch
— In its second alliance announcement of the summer, Maxwell Consulting forms a cooperative agreement with Gateway Coding and Consulting.
— PlayMaker Health Acquires viaDirect Solutions, Refines Brand
— Mediware acquires Rock Pond Solutions

 
When you click on these ads,
you make sure HCTR continues to come to you for free.























During the 4th Quarter of 2018, web sites of the above advertisers were visited by home care and hospice executives and staff 2106 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Allscripts May Sell Stake in Netsmart
August 2 earnings conference call with investors revealed buyers are being interviewed.
 
Vendor Watch
— Certified Homecare Consulting and AxisCare join forces to help startups
— QIRT helps agencies adjust processes for QAPI and PDGM/PDPM
— JL Technologies releases new wander monitor for memory patients

As of this date, approximately 30,701,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

Home Care Cruise

Sponsored by: HealthCare Synergy
Featuring: Melinda Gaboury, Michael Tidd, Paula Pettit
Dates: August 24-27
Location: Carnival Inspiration, Los Angeles to Ensenada, Mexico

Information and Registration

(Early Bird Pricing Ends May 15)


Hospice Financial and Administrative Management Academy

Presented by: The Health Group, LLC

Date: September 17-18
Location: Mirage Las Vegas

Information and registration


PDGM National Summit in the Rockies *

Home Care Association of Colorado & NAHC


Date:
February 13, 2019
Location:
Hyatt Regency Aurora/Denver Conference Center
Fee Schedule:

Early bird – ends 11:59 p.m. MST Friday, January 11
Member $249, Non-Member $449

Regular Price  - ends 11:59 p.m. MST Sunday, February 10
Member $299, Non-Member $499 

Onsite – February 13 
Member $349, Non-Member $549

*Member rates apply to members of: Home Care Association of Colorado, National Association of Home Care & Hospice and participating state home care associations. 

Register now!

The Home Care Association of Colorado and the National Association of Home Care, together with state home-care associations in the region, will host a one-day conference Feb. 13 on the Centers for Medicare & Medicaid Services' Patient Directed Groupings Model. PDGM's adoption will bring significant change to home health care. This one-day regional conference on PDGM allows providers to hear from national experts on the new model, with significant time allocated to Q&A. Click here to view the schedule.



Information for Providers and Exhibitors


National Healthcare CNO/CMO/Informatics Summit

Date: March 18-19, 2019
Location: The Langham Huntington, Pasadena, Los Angeles, CA

The Healthcare Summits are the premium forums bringing senior level medical executives and solution providers together. The one-on-one business meetings provide access to senior medical executives within the largest healthcare organizations across the United States. A thorough selection process ensures a qualified audience, which grants unparalleled business and networking opportunities in a luxurious and stimulating environment.
Information

PDGM National Summits - Coming to a City Near You!

National Association of Home Care and Hospice

In early 2019, 12 summits were planned at strategically located cities around the United States. There are still 8 summits available to attend. Find the nearest location to gain insights and receive the tools you need to successfully transition to PDGM.  You still have time!

Previous Locations:
January 23, 2019 Orlando, Florida (Done)
January 24, 2019 Kansas City, Missouri (Done) 
February 5, 2019 New Orleans, Louisiana (Done)
February 6, 2019 Portland, Oregon (Done)
February 7, 2019 Valley Forge, Pennsylvania (Done)
February 13, 2019 Denver, Colorado (Done)

Locations Upcoming:

February 21, 2019 Columbus, Ohio

February 27, 2019 Charlotte, North Carolina

March 5, 2019 Chicago, Illinois

March 12, 2019 Boston Region - Northampton, MA (Sold Out)

March 13, 2019 Boston Region - Northampton, MA

March 19, 2019 Los Angeles, California

March 26, 2019 Dallas, Texas

Click Here for Information and to Register!

The most consequential changes to impact home health in decades are coming in 2020 — are you ready? The Patient-Driven Groupings Model (PDGM) was created by the Centers for Medicare and Medicaid Services and is slated to debut on January 1, 2020. PDGM will revolutionize the payment methodology for all Medicare Home Health Agencies (HHAs) in the United States.


2019 Omaha System International Conference: A Key to Practice, Documentation, and Information Management

Date: April 3-5, 2019
Location: Eagan, Minnesota
Fees: Pre-Conference (1 day): $165
Conference (2 days): $335
Pre-conference and Conference (all 3 days): $500

Registration and Information
The Omaha System International Conference is held every two years as a venue for those in practice, education, research, and software development to exchange experiences. There is something for everyone involved with the Omaha System, from beginners to experts to everyone in between. Joyce Sensmeier, HIMSS is the keynote speaker, and The University of Texas at Austin School of Nursing is the school host. The 2019 PDF flier includes location and registration information, speaker/planner list, agenda, exhibitors, and more.

Hospice & Palliative Care Leadership & Advocacy Conference 2019 (LAC 2019)*

National Hospice & Palliative Care Organization 

Preconference Dates: April 13-14, 2019
Main Conference Dates: April 15-17, 2019
Location: Marriott Wardman Park Hotel, Washington, DC

Rates and Fees

Register Online

Executive leadership and management at all levels of hospice and palliative care will comprise the audience for this conference, including presidents and CEOs, administrators, directors, clinical managers, finance and development professionals, quality and performance improvement professionals, regulatory and compliance officers, marketing and public relations professionals, educators, researchers and other leaders working to promote advancement of hospice and palliative care and plan its future development.


2019 Telehealth - Innovative Changes in Healthcare Delivery Conference *

Presented by: Connected Home Living

Date: April 18-19, 2019
Location: Paris Hotel - Las Vegas
Fee: $595 per person

Register

During this event, hear from some of the most dynamic and educational industry experts about current and upcoming CMS rules.  Learn about how telehealth can ease the burden of PDGM for home health, updates on PDPM for Skilled Nursing Facilities, the Physician Fee Schedule, and 2019 Quality Payment Program (QPP) for physicians.  CMS is dramatically expanding opportunities for providers to include telemedicine and telehealth in plans for improving patient care, reducing costs, and improving patient satisfaction.

 


National CXO Summit *

Presented by Marcus Evans Events


Date: May 19-21
Location: Eau Palm Beach Resort

Keynote Presenters: Susan Blumenthal, past US Assistant Surgeon General; Nicholas Webb, Healthcare Futurist

Registration Information


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Navigating the Hospice Cost Report

Sponsored by: ElevatingHOME

Date: February 19, 2019
Time: 12:00pm EST
Fee: FREE

Register Now

CMS has stated that 66% of the cost reports previously filed should not have been accepted and will now be subject to more strenuous requirements. The cost reports will be used by CMS to recalibrate and adjust the hospice daily payment rates.

Join Elevating Home for this webinar as Tom Boyd, Vice President of Reimbursable Services with Simione Healthcare Consultants discusses what is new and help participants identify and understand the requirements for the completion of the Medicare Hospice cost report.



 

The Hospice Cost Report: A Requirement & A Management Tool

Presented by: Tom Boyd, MBA, CFE, CHFP, Vice President of Reimbursable Services, Simione Healthcare Consultants

Date: February 14
Time: 2:00 - 3:00 EST
Fee: FREE

Register now

Join Simione Healthcare Consultants for an overview of hospice cost reporting and ways to make sense of all the required information to support timely, accurate and affordable filing. A Simione cost report is backed by our longstanding experience with reimbursement and government reporting. Discover the difference and get the bigger picture on your hospice finances!



Public Policy Leadership Series

Presented by: ElevatingHOME

Featuring:

• Joy Cameron, Vice President, Policy and Innovation, ElevatingHOME and VNAA
• Bill Dombi, President, National Association for Home Care & Hospice
• Sarah Myers, Partnership for Quality Home Healthcare

Schedule: Wednesdays, October 3 - November 7
Session 1: October 3
Time: 1:00 pm EDT
Fee: Free to ElevatingHome, VNAA, and Alliance for Home Health Quality Improvement members

Click here for complete schedule and registration




Learning Series Webinar: Million Hearts®2022 & Related Medicare-Covered Preventive Services 
CMS National Training Program

Date: February 14, 2019
Time: 1:00 - 2:30 EST
Fee: FREE

Register now

This webinar provides an overview of:

  • National Initiative—Million Hearts® 2022
  • Heart Disease and Stroke in the U.S.
  • Medicare-Covered Preventive Services Related to Heart Health

 



The Home Health Cost Report: Expert Advice for Hassle-Free Filing

Presented by: Tom Boyd, MBA, CFE, CHFP, Vice President of Reimbursable Services, Simione Healthcare Consultants

Date: February 21
Time: 2:00 - 3:00 EST
Fee: Free

Register now
Join Simione Healthcare Consultants for an overview of home health cost reporting and ways to make sense of all the required information to support timely, accurate and affordable filing. A Simione cost report is backed by our longstanding experience with reimbursement and government reporting. Discover the difference and get the bigger picture on your finances!

 



CMS to Test Hospice Carve-In Under Medicare Advantage
VNAA and ElevatingHOME
Date: February 20, 2019
Time:1:00pm EST
Fee: Free
Register Now 
What does this CMS demonstration mean for the hospice community? There are many unanswered questions for providers and potential relationships with Medicare Advantage (MA) plans. More than 20 million Medicare beneficiaries (34%) are enrolled in MA plans, which are mainly HMOs and PPOs offered by private insurers as an alternative to the traditional Medicare program.  
Join VNAA and ElevatingHOME Policy Consultant Jenna Paladino for an in-depth webinar to discuss the demonstration, next steps to position your program for success, and actionable items to share with your team. Now is the time to ask questions and learn how a carve-in would impact your patients. 


OASIS-D: Ensuring Consistency & Accuracy

Presented by Curaport
Featuring:
Melissa Abbott, RN, MSN, MHA, of 5 Star Consultants

Date: Thursday, October 18
Time: 2:00 p.m. EDT

Fee: $99 (per attendee)

Information & Registration

* This education session is approved for one (1) contact hour of Continuing Education for Nursing.

OASIS! Possibly the most spoken word, or acronym, in the Home Health industry. And just when you get to grips with the current version, the next set of changes arrive before you know it, this time in the form of OASIS-D. In this webinar, you will gain an understanding of the significant changes D brings to OASIS and how to ensure consistencies and accuracy within your agency.

 

*Curaport, LLC is an approved provider of Continuing Education by the California Board of Registered Nursing. All states accept this certification for their licensing requirements. No refund shall be given, except for any change in date or time of the webinar. In such case, a full refund shall be given to the registrant upon request.



Building a Successful, Data-Driven Quality Program

Presented by Brightree

Featuring: Rhonda Dornbos, RN, BSN, Chief Clinical Information Officer, DB HealthTech Consulting
Date: Wednesday, September 26
Time: 1:00 pm CDT

Free Registration

The home care and hospice industry is increasingly competitive. The shift from “volume” to “value” means that agencies must increasingly focus on quality outcomes and prove their “worth” to customers and referral sources alike.  Agencies must have a robust quality program in place that identifies, tracks, and trends key metrics against agency goals.  Successful agencies not only have visibility into their current performance, but they continually modify and develop new strategies for improvement, while engaging their clinicians.



Using a Sales & Marketing Dashboard to Get Ahead of Your Competition

Presented by Curaport

Featuring: Melanie Stover, OT, MBA, Homecare Sales

Date: Wednesday, September 5
Time: 2:00 p.m. EDT
Fee: $59 (per attendee)

Information and registration

Webinar Overview
Driving patient admissions and revenue is the top priority for your sales team. Creating a system that quickly monitors production is key to keeping your agency on track for sustainable growth.

This webinar will provide your agency with 3 ways to use your dashboard to get ahead (and stay ahead!) of your competition.



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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