Volume 8, Number 25 June  5, 2019




Dear Healthcare at Home Colleague,

We work in an unusually competitive segment of the U.S. healthcare system. Private Duty home care agencies seem to be opening in every market every month. One of the ways to make your agency stand out among the crowd is to make sure your online presence is strong. This requires a carefully constructed social media marketing strategy. One of the lesser known, but critically important components of that construction is getting your agency listed on as many search and review sites as you can. Here's the problem: there are hundreds of them. In this week's issue, marketing consultant Roger McManus defines "Citations" and tells you how to determine which 60 or so of these obscure sites are the most important to claim.

For Medicare providers, guest author and home care attorney Elizabeth Hogue analyzes the meaning of the Department of Justice's recent compliance guidelines. Her 9-point plan is a must-read for agency executives who find themselves personally liable for compliance violations.

Speaking of compliance, we continue to keep an eye on the HHS Office of Inspector General, which made history last week demanding a $7.5 million overpayment payback from an Illinois agency. This week, the story is outside home health but could easily happen inside it. A nurse practitioner and a couple of physicians will be going to prison for over-prescribing opioids. And the entire New Jersey Medicaid office has been cited for a multi-million dollar accounting mistake.

Data analytics: Software vendor Casamba has followed up its acquisition of HealthWyse and TherapySource with the release of "Casamba Analytics," which the company says was designed with the coming Patient-Driven Payment Model in mind.

For Hospices: we have the details on how to participate in the upcoming Open Door Forum about the new assessment tool, to be conducted by CMS's Center for Clinical Standards and Quality.

Worth the Trip: we have been granted a $100 discount to share with our readers who would like to attend the first SAGE conference, sponsored by Honor. The company says the September 10 gathering in Los Angeles was founded to develop innovative solutions for better aging. See our conference notices, below, for details and a link to registration.

Have a great week. Keep making a difference!

 

Editor signature
Tim Rowan



What Do the DOJ's Recent Guidelines Regarding Compliance Really Mean for Providers?
Having a Corporate Compliance Program is no longer good enough!

What are "Citations" and Why Must You Manage Them?
Internet marketing consultant Roger McManus provides a primer on the necessary foundation underlying your SEO and Local SEO efforts.

OIG Posts Report and Enforcement Action After Review of Claims Data
OIG review found that New Jersey did not always invoice and collect all rebates due for drugs administered by physicians. Nurse practitioner sentenced for unlawful distribution controlled substances and health care fraud.

Special Open Door Forum: Developing a Hospice Assessment Tool---Status Update
CCSQ will host a Special Open Door Forum (ODF) to allow hospices and other interested parties to ask questions on the development of a Hospice Assessment Tool.

Casamba Launches Predictive Analytics Service
Casamba, a provider of electronic medical record (EMR) solutions for outpatient therapy, home health agencies, skilled nursing facilities and contract therapy providers, has launched "Casamba Analytics."

 
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you make sure HCTR continues to come to you for free.























During the 2nd Quarter of 2019, web sites of the above advertisers were visited by home care and hospice executives and staff 2157 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
What Does the EHS vs. OIG Story Mean?
This could happen to any HHA. Understand the financial and political motivations on all sides before it happens to you.
 
OIG Uses Homebound Status and Skilled Care Need to Target Providers
A Chicago-area HHA received a $7.5 million overpayment bill from the OIG. This is the OIG statement on one example case among many.

As of this date, approximately 33,858,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

NAHC Financial Managers Meeting *

July 14-16
Sheraton Grand Hotel
Chicago

Information and Registration


Senior Care 360: Strategy and Solutions Conference *

Presented by: Lincoln Healthcare Leadership

Date: July 31 - August 2
Location: Gaylord National Resort, National Harbor, MD

Information and Registration


 

3rd Interoperability Forum

Office of the National Coordinator for Health IT (ONC) 

Date: August 21-22
Location: Renaissance Hotel, Washington, DC

Register Online

This event will bring people together from ONC, the healthcare industry, and the technology sector to:
  • Learn about recent efforts to advance interoperability nationwide
  • Identify concrete actions in response to current interoperability barriers
Attendees will hear keynotes from industry influencers, have the opportunity to view demos showcasing innovative solutions and participate in tracks focused on various aspects of interoperability. Co-led by industry leaders and supported by ONC experts, the tracks will provide an opportunity to discuss the latest issues and identify actions that can be taken to address key barriers to interoperability in a group setting.
Who: Health IT standards and technology community, including developers, policymakers, technology staff at provider organizations, and consumers.

SAGE/2019 *

Hosted by Honor

Date: September 10
Location
: Portofino Hotel & Marina, Redondo Beach, CA
Time: 9:00 am - 5:00 pm

Information and Registration
(Rowan Report subscribers have been offered a 25% discount; use discount code "Rowan" when you register)

How we care for our aging population is one of the most daunting and important challenges we face as family members, as community builders, as leaders in our industry.
That’s why Honor is launching SAGE/2019, a day of inspiring keynotes, lively panel discussions, and intimate conversations on the most compelling topics in senior care and wellness. We’re bringing together thinkers and doers, innovators and entrepreneurs, academics and leaders in healthcare and home care.
You’ll meet creative thinkers who are shifting the narrative about aging, company founders who are driving change, and visionaries who are imagining what’s possible in the future. This is a unique opportunity to network with thought leaders, peers, and potential partners, to revolutionize how we think about aging, and, most importantly, to take action.

HCAOA 2019 Annual Leadership Conference *

Home Care Association of America

Date: September 22-23
Location: Marriott Tucson Starr Pass Resort

Information


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Security Risk Assessment Tool Overview and User Feedback Session

Presented by: CMS

Date: Wednesday July 17

Time: 1:00 pm EDT

Fee: Free

ONC and the HHS Office for Civil Rights are holding a training session and overview of the Security Risk Assessment (SRA) Tool. The tool is designed to assist small to medium providers in conducting an internal security risk assessment. This assessment will aid providers with their security risk analysis as required by the HIPAA Security Rule and the CMS EHR Incentive program. Following the webinar, participants will have the opportunity to ask questions and provide feedback.
 
Register


"Motivating Providers to Deliver Care Vitually"

Sponsored by Arizona Telemedicine Program and Southwest Telehealth Resource Center

Presented by Jan Ground, PT MBA

Date: June 6, 2019
Time:
12:00pm MT
Fee: Free

REGISTER NOW

Learning Objectives:

1. Define the problem: be clear on the problem to be solved with telehealth initiatives.

2. Sponsorship: identify the right sponsorship, be clear on what is specifically needed from each level of sponsors.

3. Reinforcement: start with positive reinforcement, move to negative reinforcement on the clearly defined behavior changes

Jan Ground PT, MBA, has been leading clinicians and other healthcare personnel through change for more than twenty years. She led the virtual care work for the Colorado Permanente Medical Group and was the Innovation Hunter for the Colorado Region of Kaiser Permanente (KPCO). Most of her work supported innovation initiatives to enable people to get care anywhere and providers to provide care from anywhere. Areas of focus have included video visits, remote patient monitoring, e-visits, as well as the use of mobile apps and social media in care delivery. In all of these efforts, motivating providers to provide care differently was the most significant barrier to success. Jan has trained physicians and staff inside and outside of KP in Innovation, Meeting Management, and Leading People through Change. Jan has degrees in psychology, physical therapy, exercise science, and business administration from Middlebury College, Middlebury, VT; Emory University, Atlanta, GA; and the Univ of S. FL



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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