Volume 6, Number 45 June  14, 2017

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Dear Healthcare at Home Colleague,

Thank you for your generous response to my announcement that my first book has been released. "Entrepreneurial Insanity in the Home Care Business" is selling well and I have already received a number of positive comments from readers who have begun to read it. It is packed with guidance for business owners and you can order your own copy for $19.95 by clicking here.

While I am on the subject of blatant self-promotion, perhaps you would oblige me one more announcement. Over the past year or so, I have been teaching you how important it is to nurture your online reputation. You know I have developed a service you can subscribe to for a couple hundred dollars a month that helps you move your agency toward the top of Google business searches, the number one way to get your phone to ring, both from patients or their families and from that superstar nurse looking for a better job. I can certify today that my "Home Care Reviews Accelerator" works!

One of my earliest testers, Benefit Home Health Care in Colorado Springs, could not be found earlier than Google's page 11 when we met them (does anyone ever go beyond Google page one?). Today, they have more reviews on their Google business listing than any other local agency, they almost always appear in the top three of a Google search, their census is up, and last week they were awarded "Best in Springs" by a local business recognition organization. That group explains that it awards "companies that have shown the ability to use best practices and have implemented programs to generate competitive advantages and long-term value." Congratulations Ben Van Batum and team. To learn how to generate your own competitive advantage, go to RowanReputationResource.com. One additional referral could cover the cost of the system for a year.

In This Week's News: We offer four news articles this week but there could have been four more. Barring more breaking news releases, we will complete our summary of Lincoln Health's Post Acute Link conference in next week's issue. For now, be sure to study our first report from last week's Chicago gathering, titled "Care Coordination Moves to the Front Row." The insights about winning preferred partnerships with health systems and ACOs from the elite panel Lincoln assembled are nuggets of gold. The article could have covered many pages but we know you are busy so it takes the form of bullet points, each one an idea that brought success to at least one of the panelists.

We wrote about ClinLogica when former HealthWyse executive and co-founder Andrew Braunstein unveiled it at our Thrive conference in 2014, and again when it was judged Best of Show at a 2015 Lincoln Health event. Last week in Chicago, the company -- no longer able to be described as a startup venture -- announced a formal collaboration with Simione Healthcare Consultants. We sat down with Braunstein and the head of Simione's clinical consultant team, Julia Maroney, RN, and can bring you the story that goes beyond their published news release.

Are you still waiting for reimbursement before you take the home telehealth plunge? Our Audrey Kinsella has been following the progress of Senate Bill 870, cleverly named CHRONIC (an acronym too long and convoluted to repeat here; you'll have to read the article). It sailed through the Senate finance committee and is waiting for a floor vote before it goes to the House.

Lastly, in Vendor Watch, be sure to read about the new care coordination system introduced this month by HEALTHCAREfirst.

Entrepreneurial Insanity in Home Care

Have a great week. Keep making a difference! And don't forget my $5 coupon (KH54XYT9) if you order my book here.

Editor signature
Tim Rowan

Telehealth Reimbursement Bill Introduced
Senate Bill 870, aptly nicknamed CHRONIC, infuses new hope in the decades-long quest to obtain CMS reimbursement for home telehealth services.

Care Coordination Moves to the Front Row
Four different organizations that have been successful reducing both re-hospitalization and initial hospital admissions for their payer partners revealed their strategies during a Post Acute Link session.

EXCLUSIVE: Simione Healthcare Consultants and ClinLogica to Announce Collaboration
Deep data analytics, combined with operational process consulting, promises to make life better for clinicians and patients.

HEALTHCAREfirst Introduces "CAREpliance"™
Clinical documentation guide described as continuation of system-wide refresh.

When you click on these ads,
you make sure HCTR continues to come to you for free.

During the 4th Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 2855 times.

To inquire about placing your message here, contact:


Last Week's Most-Read Stories:
MatrixCare Unveils "Private HIE;" to Address Care Coordination
Proclaiming the goal of eventually providing care coordination services to all U.S. seniors, MatrixCare announced this week the release of "CareCommunity," a data interoperability system that can receive patient data from any Electronic Health Record and deliver it to any other.
Brightree Takes Leadership Role in Commonwell Alliance
FIrst home health and hospice software vendor joins interoperability club dominated by hospital and physician practice tech companies. Benefit to patients called 'tremendous.'

As of this date, approximately 25,927,000 Baby Boomers have become Medicare eligible.

Notable Upcoming Conferences Free Webinars

Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration


  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

Our Home Care Landscape: Big Challenges, Bigger Opportunities *
Annual Meeting of the Home Care Association of America
October 8-11
Austin, TX
Information and registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

HCSSA Administrator Program
Texas Association for Home Care & Hospice
November 13-15
Westin Galleria

*HCTR will see you there.
CONNECTED HEALTH: Remote Patient Monitoring and Telehealth Summit

6th Annual Care Coordination and Technology Congress

January 24-26
Renaissance Atlanta Waverly Hotel & Convention Center
Designing successful bundles without collaboration between inpatient and post-acute (PAC) providers inhibits the cost-savings opportunities that make bundled payment a valuable model for hospitals and health systems. Designing care management incentives and solutions for complex patients requires integration across hospitals, home care, and the extended continuum of provider organizations.
Register for in-person or online participation

2018 National Leadership Conference
ElevatingHOME Annual Meeting
March 7-9
Grand Hyatt
Washington DC
Information and registration

New England Home Care and Hospice 2018 Conference
Presented by Home Care Associations of:
New Hampshire
Rhode Island

April 25-27
Cliff House Maine Hotel
Cape Neddick

Information and Registration

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

Juggling the New CoPs and Other Applicable Laws

Sponsored by Kinnser Software
Featuring Robert W. Markette, Jr., Esq., CHC, of Hall, Render, Killian, Heath & Lyman, P.C.
Thursday, January 25
1:00 - 2:00 pm EDT

Attend to Learn:

  • Why "legal representative" is a concept you should already be familiar with
  • What compliance with the nondiscrimination provision of the Affordable Care Act may mean for the new CoPs
  • Why you must be more aware of harassment issues and prepared to take action
  • How harassment issues affect your discharge policies

Free: Register here

Creating A Successful Preceptor Program in Home Health Care

Sponsored by Elevating Home
Michael Ward RN, BSN, Division Director; BAYADA Pediatrics; Margit Moran, RN, BA, Director of Pediatric Clinical Education at BAYADA

Thursday, March 29
1:00 - 2:00 pm EDT

Information and registration

Are You Marketing to the Wrong Person?
A Different Way to Get Home Health Referrals

Presented by Healthcare Synergy
Featuring: Melinda Rodriguez, PT, DPT, MSCS, LSVT
Date: Wednesday, March 7
Time: 10:00 a.m. PST; 1:00 p.m. EST

In this Webinar, you will:
  • Learn another way to market inpatient facilities other than discharge planners, case managers or social workers.
  • Discuss the role of Home Health in the challenging healthcare environment – Short Term Home health.
  • Describe the Continuum of Care Concept in the post acute care network
  • Identify strategies to reduce risk of acute care readmission.
  • Discuss options for discharge disposition for potential skilled nursing facility candidates to decrease SNF discharge rate for inpatient rehab units.


How to Attract and Retain Health System Relationships

Presented by Netsmart
Watch now


Increase Referrals, not Overhead- Streamlining the Intake Experience

A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

Sponsored by Forcura
Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
Tuesday, Oct 3
2:00 pm EDT


Compliance Program Basics

Presented by Curaport
Featuring: Stephanie Koehn, RMA, CPC, CPPM, CPCO

Tuesday, March 20
2:00 p.m. EDT

Fee (per attendee): $49
Information & Registration

This education session is approved for one (1) contact hour of Continuing Education for Nursing

The Hospice Cost Report
Prepare Your Way With Expert Advice from Maureen Laskowski

Presented by Healthcare Synergy

Monday, March 12
10:00 a.m. PDT; 1:00 p.m. EDT

Click here to register

Home Health Aide Skills and Documentation

Presented by Curaport

Featuring: J'non Griffin, RN, MHA, WCC, Owner & President, Home Healthcare Solutions, LLC
Thursday, March 22
2:00 p.m. EDT
Information and registration


*This education session is approved for one (1) contact hour of Continuing Education for Nursing



What Does Behavioral Health Have to do With Home Health Outcomes?

Presented by: Netsmart/DeVero
Featuring: Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven

Thursday, February 22
2:00 p.m. Eastern
Learn why integrating behavioral health with chronic care management can improve star ratings.

Many home health patients have co-existing Chronic Behavioral Health problems that are not dealt with. If not addressed, problems like anxiety and depression leave patients unable to self-manage diabetes, congestive heart failure, CHF, COPD and other serious medical conditions. This presentation will show why recognizing and managing behavioral health diagnoses and can have a positive outcome on your agency’s STAR ratings. Presented by Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven.


The Penalty Box Compliance Series Part 6: Audit-Proof Your Visit Notes

Presented by Curaport
Featuring Kristi Bajer, RN, MSN

Wednesday, March 21
1:00 p.m. EDT

Information and registration

*This education session is approved for one (1) contact hour of Continuing Education for Nursing

Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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