Volume 4, Number 44 — May  27, 2015



Dear Home Care Colleague,

Someone suggested an interesting idea to me the other day and I was surprised to learn that it is not already Medicare policy. With the Affordable Care Act emphasizing preventive care and with our experience in home care that medication non-compliance is a major cause of avoidable hospital readmissions, why not give Medicare beneficiaries a financial incentive to be compliant? Current medication management technologies can record whether a person took -- or at least removed from the container -- prescribed medications every day at the appropriate time. Normally, that information is used to generate a reminder call from a nurse or family member and then discarded. But if this data could be kept and developed into a report, beneficiaries could send it to Medicare every month and earn a discount on their premiums. Somebody should suggest it to CMS.

In this week's news:

  • Home Care marketing veteran Bill Bassett joins Delta Health Technologies.
  • CES 2016 opens call for presentations. Check out our top article for my argument why home care IT experts with speaking experience should submit a proposal.
  • ClearCare has released a new module to help private duty providers with employee screening. 

Also this week: We launch a new series to introduce you to the advantages of 21st-Century marketing strategies, centered around the concept of Inverse Marketing. We define the term this week and then, through an 8-part series, help you learn how and why to use it. Basically, you use other people's money -- people like Google and Yelp -- and tap into the billion dollar infrastructure they built for you.  Marketing expert Roger McManus will walk us through the steps over the coming weeks.

Congratulations to Andrew Braunstein, founder and CEO of tech startup ClinLogica and the winner of the first annual Luminary Showcase at this year's Homecare and Hospice Link Conference in Chicago. There were 25 innovative technologies presented, six finalists chosen by a panel of judges to make 10-minute presentations in front of the judges and Link attendees, and the winner selected by judge and audience votes. ClinLogica has been profiled here before (Former Software Company Executive Creates App of the Future - 7/9/14). Though Andy is thinking ahead of the curve, he has created a valuable tool that wise agency owners committed to patient outcomes will want to look at closely. The voting was extremely close and every one of them deserves recognition. I'll profile all six finalists in coming issues.

Have a great week. Keep making a difference! 

Editor signature
Tim Rowan



Let's Deliver Our Home Care and Hospice IT Message to CES
A call for presentations has gone out for CES 2016. More than 165,000 consumer technology professionals will gather in Las Vegas, next January. Last year, the Consumer Electronics Association dedicated a major portion of their annual meeting to healthcare and they will do so again in 2016. What if a large number of home care and hospice IT experts submitted presentation proposals before the June 30 deadline? The CEA would be struck by our dedication and enthusiasm and we might get the opportunity to tell thousands of people about our critically important role in saving the U.S. healthcare system.  All the details for submitting a proposal are in this article. Think about it!

Can Inverse Marketing Rejuvenate Your Sales Efforts?
In the first of an 8-part series, Roger McManus introduces us to a new way of telling the world about the quality of your in-home care services. You have often heard the adage, "the internet changes everything." McManus applies the concept to marketing under the new rules created by Google, Yelp, LinkedIn and others. In coming weeks, he will teach us how to use to our own advantage the billions of dollars spent by others to set up these systems.

Delta Introduces New Product VP
Following stints at Procura, Deyta, OCS, and Bristol-Myers Squibb, industry marketing veteran Bill Basset has been introduced as the new VP of Product Management and Marketing for Delta Health Technologies.

Vendor Watch
— ClearCare introduces integrated employment screening

 
When you click on these ads,
you make sure HCTR continues to come to you for free.

























During the 1st Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 1312 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Agency Owner Prepares to Meet Healthcare Reform Head On
When the twin pressures from government and private payers to shrink reimbursement rates and increase claims denials make it too difficult for some home health and home care providers to survive, Peter Miska’s Chicago agency will still be standing, and thriving. At last month’s “Healthcare in Transition” seminar, he spoke with our Tamela Buhrke about the difficult operational and cultural changes that have strengthened his agency in an extremely competitive market.
 
Medicare Technical Reports: What They Mean for Future Hospice Payment Changes
Data analysts at Avalere took a second look at a report on Medicare hospice data commissioned by CMS and written by Abt Associates. The report is supposed to help CMS develop changes to the hospice payment system but those changes would be quite different if CMS saw the data the way Avalere sees it rather than the way Abt does.

As of this date, approximately 17,688,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

Southwest / Gulf Coast Regional Home Care & Hospice Conference & Exhibition

Multi-State Association Conference – Texas, Alabama, New Mexico, Oklahoma & Louisiana
June 2-4
Hyatt Regency New Orleans
New Orleans, LA
tahch.org/education


Home Care Emergency Preparedness Conference

Maryland-National Capital Home Care Association
Tuesday, June 16, 2015 9:00 AM EDT 
Loyola Graduate Center - Room 210/230
8890 McGaw Road
Columbia
http://mncha.org/event-1916807


NAHC Financial Managers Meeting *

June 28-30
Gaylord Conference Center
Nashville
http://www.nahc.org/meetings-education/fm/15


Home Care: Providing Collaborative & Holistic Care

The International Home Care Nurses Organization (IHCNO)
July 8-10
University of Illinois at Chicago's College of Nursing
www.nursing.uic.edu/events/ihcno-conference
Contact Tina Marrelli (news@marrelli.com) or Mary Narayan (mary.narayan@cox.net) for additional information.


Leadership Training Conference

Healthcare Financial Managers Association - Western Pennsylvania Chapter
July 23, 6:00 - 9:00 pm
Rivers Casino
Pittsburgh
More Information or Register



46th Annual Meeting
Texas Association for Home Care & Hospice
August 11-13
Moody Gardens Hotel & Spa
Galveston
tahch.org



Blueprint for OASISMichigan Association for Home Care
Workshop for field data collectors, their supervisors and those preparing for the COS-C Exam
September 2-3
homecaremi.org




SANS Network Security 2015GIAC Approved Training for Security Professionals
September 12-21,
Las Vegas
sans.org/netsec



2015 Annual Conference and Trade Show *

Ohio Council for Home Care and Hospice
September 15-16
Hyatt Regency
Columbus
Conference Registration Site


Maryland-National Capital Homecare Association

Annual Meeting
September 17
Waterfront Pier 5 Hotel
Baltimore
http://mncha.org/Annual-Meeting-2015


ICD-10 TrainingTexas Association for Home Care & Hospice
September 22-23
Sheraton Dallas Hotel
Dallas
tahch.org


Community Care Conference
Executive Leadership Forum
Two Conferences in one from the Texas Association for Home Care and Hospice
October 15
Bastrop, TX
http://www.tahch.org/TAHCH/Education_Central/Community_Care_Summit/CCConference.aspx
http://www.tahch.org/TAHCH/Education_Central/Executive_Leadership_Forum/Executive-Leadership-Intro.aspx


NAHC 2015 Annual Meeting*National Association of Home Care and Hospice
October 28-30
Gaylord Opryland Hotel and Conference Center
Nashville


Connected Health Symposium: The Internet of Healthy Things — Integrating Connected Health Into Real World Care DeliveryPartners HealthCare
October 28-30
Seaport Hotel and World Trade Center
Boston
Details and Registration (Registration closes 10/25)


Technology Symposium & Vendor Showcase *Ohio Council for Home Care and Hospice
November 17
Columbus
Details and Registration


AgeTech Expo *Aging 2.0
November 19-20
San Francisco
Details and Registration


Home Care Sales & Marketing Society Executive Strategic Summit * Home Care Sales and Marketing Society
January 28-29
Holiday Inn Orlando – Downtown Disney
Lake Buena Vista
More information

Leading Change Together
Illinois HomeCare & Hospice Council Annual Meeting and Exposition
March 9-10
Lombard
Information and Registration


ITS' A Whole New Ballgame: 2017 Annual ConferenceMichigan Home Care & Hospice Association

May 3-5
Grand Traverse Resort
Acme, MI
Information and Registration


ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

Pre-Claim Revue Seminars
Presented by QIRT
Seminars and webinars will be offered in the pilot states in advance of each state's pre-claim start date.

  • Florida seminars in September (PCR roll out date:October 1, 2016)
  • Texas seminars in November (PCR roll out date: December 1, 2016
  • Michigan and Massachusetts seminars in December (PCR roll out date: January 1, 2017)

QIRT.com


The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


Community Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Technologies and Tactics Transforming Long-term Care Conference: Igniting Innovation and Best Practices Across the Long-term and Post-acute Care Continuum
Sponsored by TCBI and Telehealth and Medicine Today
June 30
Washington, DC
Information and registration

2017 Annual Conference and Trade Show *
Home Care Association of FloridaJuly 23-27
Renaissance Orlando at Sea World
Information and Registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

Hospice Financial and Administrative Management Conference
Presented by The Health Group
November 6-7
Caribe Hilton
San Juan, Puerto Rico
Registration: conference@healthgroup.com
 

*HCTR will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Immediate and urgent need for Interim Director of Billing (outside of Chicago). They can be based anywhere. We would fly them in on Monday and home on Fridays. They would be compensated well, including travel pay. All expenses are covered. We have someone in there as an interim and she can't be there the weeks of 9/14 and 9/21. We had part time coverage arranged for those weeks, but the client insists on full time.

It is community based services only –no Medicare- mostly Medicaid waiver for non-skilled services. Large Department of 20 FTEs. McKesson is the IT system. This interim position is to provide stability for two weeks while our person is out.

If you are interested in this opportunity or would know of someone please contact:

Lucy LaDart
President of Recruiting
Healthcare Concepts, Inc.
Office: 800.442.4346 x 2
Email: lucy@healthcareconcepts.com

or

Andres Flores
Executive Researcher
Healthcare Concepts, Inc.
Office: 800.442.4346 x 3
Email: andres@healthcareconcepts.com



2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


A New Approach for Home Health Face-to-Face:
Updated Info, Updated Insights

Sponsored by Kinnser Software
Featuring Arlene Maxim, RN
Thursday, April 20
1:00 pm EDT

Learn:

  • What CMS requires for "adequate documentation" under Face-to-Face
  • How to handle inadequate progress notes provided by the physician/in-patient facility
  • Exactly what to include on your checklist of items for the physician's packet

Free: Register here



How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Leveraging Technology on Your Path for A 5-Star Rating

Sponsored by Brightree
Featuring Diane Link, RN, MHA, Blacktree Healthcare Consulting; Michael Puskarich, CEO, Kenosha VNA; Wendy Cofran, CIO, Natick VNA; Elaine Stephens, RN, MPH, FHHC, CEO, Walpole Area VNA

April 13
2:00 pm - 3:15 pm EDT

Learn:

  • The impact technology and process have on a 5-star rating
  • How to utilize dashboards to track and trend data that may impact outcomes
  • How to develop outcome scorecards, and how to use them during employee evaluations
  • How to utilize reports to identify educational opportunities

Free: Register here



Navigating the Final Rule for Medicare PPS for CY 2017
Sponsored by PPS Plus
Tuesday, November 15, 1:00 - 2:30 pm CST
Featuring Dave Macke, CHFP, FHFMA
Director of Reimbursement Services, VonLehman & Company
FREE

Register here


Nursing Reference Center Plus Overview
Sponsored by VNAA
Date: Every Thursday through December 8
Time: 1:30 PM Eastern
Nurses use Nursing Reference Center Plus to get answers to questions, access care plans, watch video demonstrations, strengthen nursing skills, earn continuing education credits, access drug information and patient education.
Register and attend


Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

Featuring Michael McGowan, CEO, OperaCare
Tuesday, January 17
2:00 p.m. EST
Cost:  $79
Register


2017 What You Need to Know about Electronic Visit Verification

EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

Wednesday, March 15
11:00 am MST - 12:15 pm MST

Register Here



Navigating Alternative Payment Models

Presented by Mark Sharp and Raymond Belles of BKD
Tuesday, March 28
2:00 p.m. EDT
Cost: $79
Registration

 


Under Pressure — OASIS Service Utilization Review

Presented by Michael McGowan of OperaCare
Thursday, April 6
12:00 p.m. EDT
Cost: $49
Registration



What You Need To Know About Electronic Visit Verification
Presented by Darby Anderson, CDO, Addus HomeCare Corporation
Sponsored by CellTrak
Wednesday, April 12
1:00 p.m. EDT
Cost:  Complimentary
Registration link
 


Understanding the Effect Functional Scoring Has on Your Agency
Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Thursday, April 13
2:00 p.m. EST
Cost:  $99
Registration link 


Navigating Pre-Claim Review

The controversial Pre-Claim Review Demonstration has been delayed in FL and paused in IL. So what's next? We'll cover what we've learned, what you should be doing now, and what home health care agencies can expect next.

Sponsored by Forcura
Featuring: Nick Seabrook, BlackTree Healthcare Consulting; Craig Mandeville, Forcura; Kim Gaffey, MSN, RN, Gaffey Home Nursing & Hospice
Thursday, April 13
2:00 pm EDT

Registration Link


Hospice Proposed Rule FY2018

Presented by Curaport

Featuring Katie Wehri, CHPC, Healthcare Provider Solutions
Tuesday, June 6
2:00 p.m. EDT
Cost: $89
Registration


QAPI Overview

Presented by Diane Link, BlackTree Healthcare Consulting
Tuesday, May 23rd
2:00 p.m. EST
Cost:  $99
Registration


Understanding the Effect Functional Scoring Has on Your Agency

Presented by Curaport

Featuring Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Monday, June 12
2:00 p.m. EDT 
Cost: $59 
Registration


The Trump Effect: How the New Administration is Impacting Homecare

Presented by Curaport

Featuring Angelo Spinola, Shareholder, Littler Mendelson PC
Thursday, June 29
11:00 a.m. EDT 
Cost: $99 
Registration



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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