Volume 5, Number 42 May  18, 2016



Dear Healthcare at Home Colleague,

It is spring and you know what that means. It seems that half of your state associations are hosting their annual conferences this month. After four straight weeks of travel, literally from coast to coast, I have had precious little time to catch up on the news you count on from us but I did find a couple of gems for you. Plus, check out Audrey Kinsella's description of a new telehealth product from Dictum Health, the Virtual Exam Room. 

Also, just in time for the beta release of our newest service to healthcare at home and hospice providers, the one we've been previewing that helps grow census, we reprint last year's article by Roger McManus explaining the art of pushing your business pages toward the top of Google, Yelp and Facebook searches. 

Gem number one is a lesson we learned from Jennifer Warfield, BSN, one of the educators at PPS Plus. Medicare certified providers that are struggling with CMS's new "Probe and Educate" program need to understand the way these contractor employees think. If they are looking for your Face-to-Face documents and cannot readily locate them, they have to search through all documents from the episode. This causes them frustration and you do not want annoyed auditors pouring over your documents. They are allowed to critique anything they happen to find there and use it to deny payments. The smart provider creates an index page when sending P&E files. "Face-to-Face is on page 3" might save you both headaches and money. You can thank Jennifer for the tip.

Gem number two has to do with the role of the Physician Advisor. This is an MD in a hospital who does not have responsibility for patients but manages areas such as patient quality and safety, length of stay, documentation, appeals and utilization management. The role of the physician advisor first became recognized in 2005, although physicians have been working in this capacity for much longer. A national association was formed in 2009. Would this not be the perfect person to get to know when you are in the pursuit of a partnership with that hospital? It seems to me that an ombudsman like this would be in tune with the hospital's upcoming challenges under value based purchasing, expanded readmission penalties, and 90-day patient cost responsibilities. He or she should be able to directly promote your agency as a partner or at least introduce you to the person who can. Learn more about this profession at 
worldcongress.com/NAPA/index.cfm.


Have a great week. Keep making a difference!

 

FEATURED ADVERTISER OF THE WEEK
Consolo Services Group, Inc. provides Consolo Hospice Software, a web-based EMR solution providing a fully customizable business and clinical software suite for hospice and palliative care. They are a loyal supported of HCTR. Click on their display ad at the right to learn more.

Editor signature
Tim Rowan



Insurance to Protect Home Care Advertising Dollars
"The Internet changes everything." Even when a cliché is so overused that it becomes trite, it is worth repeating if it is still true. Guest author Roger McManus, an online marketing consultant, warns in part five of his series on Reputation Marketing that you are throwing your advertising dollars away if you are still spending them the way you did before Google's star rating system and Yelp reviews took control of public opinion.

Dictum Health Introduces "Virtual Exam Room"
Virtual physician office visits may help healthcare at home patients stay independent longer.

Vendor Watch
— New secure messaging app announced by Forcura.

 
When you click on these ads,
you make sure HCTR continues to come to you for free.

























During the 1st Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 1312 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
No Matter Who Tells You It's OK, DON'T Do This
If CMS finds out that your software has automated scripting to submit OASIS files, your vendor will be in hot water with the Feds. You may be too.
 
A Home Care Agency's Facebook Strategy
Now that you have built your Facebook business page, be sure to avoid common mistakes. It is not for direct selling, it is for demonstrating your expertise and professionalism.

As of this date, approximately 21,615,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

Pre-Claim Revue Seminars
Presented by QIRT
Seminars and webinars will be offered in the pilot states in advance of each state's pre-claim start date.

  • Florida seminars in September (PCR roll out date:October 1, 2016)
  • Texas seminars in November (PCR roll out date: December 1, 2016
  • Michigan and Massachusetts seminars in December (PCR roll out date: January 1, 2017)

QIRT.com


The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


Community Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Technologies and Tactics Transforming Long-term Care Conference: Igniting Innovation and Best Practices Across the Long-term and Post-acute Care Continuum
Sponsored by TCBI and Telehealth and Medicine Today
June 30
Washington, DC
Information and registration

2017 Annual Conference and Trade Show *
Home Care Association of FloridaJuly 23-27
Renaissance Orlando at Sea World
Information and Registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

Hospice Financial and Administrative Management Conference
Presented by The Health Group
November 6-7
Caribe Hilton
San Juan, Puerto Rico
Registration: conference@healthgroup.com
 

*HCTR will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


A New Approach for Home Health Face-to-Face:
Updated Info, Updated Insights

Sponsored by Kinnser Software
Featuring Arlene Maxim, RN
Thursday, April 20
1:00 pm EDT

Learn:

  • What CMS requires for "adequate documentation" under Face-to-Face
  • How to handle inadequate progress notes provided by the physician/in-patient facility
  • Exactly what to include on your checklist of items for the physician's packet

Free: Register here



How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Leveraging Technology on Your Path for A 5-Star Rating

Sponsored by Brightree
Featuring Diane Link, RN, MHA, Blacktree Healthcare Consulting; Michael Puskarich, CEO, Kenosha VNA; Wendy Cofran, CIO, Natick VNA; Elaine Stephens, RN, MPH, FHHC, CEO, Walpole Area VNA

April 13
2:00 pm - 3:15 pm EDT

Learn:

  • The impact technology and process have on a 5-star rating
  • How to utilize dashboards to track and trend data that may impact outcomes
  • How to develop outcome scorecards, and how to use them during employee evaluations
  • How to utilize reports to identify educational opportunities

Free: Register here



Navigating the Final Rule for Medicare PPS for CY 2017
Sponsored by PPS Plus
Tuesday, November 15, 1:00 - 2:30 pm CST
Featuring Dave Macke, CHFP, FHFMA
Director of Reimbursement Services, VonLehman & Company
FREE

Register here


Nursing Reference Center Plus Overview
Sponsored by VNAA
Date: Every Thursday through December 8
Time: 1:30 PM Eastern
Nurses use Nursing Reference Center Plus to get answers to questions, access care plans, watch video demonstrations, strengthen nursing skills, earn continuing education credits, access drug information and patient education.
Register and attend


Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

Featuring Michael McGowan, CEO, OperaCare
Tuesday, January 17
2:00 p.m. EST
Cost:  $79
Register


2017 What You Need to Know about Electronic Visit Verification

EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

Wednesday, March 15
11:00 am MST - 12:15 pm MST

Register Here



Navigating Alternative Payment Models

Presented by Mark Sharp and Raymond Belles of BKD
Tuesday, March 28
2:00 p.m. EDT
Cost: $79
Registration

 


Under Pressure — OASIS Service Utilization Review

Presented by Michael McGowan of OperaCare
Thursday, April 6
12:00 p.m. EDT
Cost: $49
Registration



What You Need To Know About Electronic Visit Verification
Presented by Darby Anderson, CDO, Addus HomeCare Corporation
Sponsored by CellTrak
Wednesday, April 12
1:00 p.m. EDT
Cost:  Complimentary
Registration link
 


Understanding the Effect Functional Scoring Has on Your Agency
Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Thursday, April 13
2:00 p.m. EST
Cost:  $99
Registration link 


Navigating Pre-Claim Review

The controversial Pre-Claim Review Demonstration has been delayed in FL and paused in IL. So what's next? We'll cover what we've learned, what you should be doing now, and what home health care agencies can expect next.

Sponsored by Forcura
Featuring: Nick Seabrook, BlackTree Healthcare Consulting; Craig Mandeville, Forcura; Kim Gaffey, MSN, RN, Gaffey Home Nursing & Hospice
Thursday, April 13
2:00 pm EDT

Registration Link


Hospice Proposed Rule FY2018

Presented by Curaport

Featuring Katie Wehri, CHPC, Healthcare Provider Solutions
Tuesday, June 6
2:00 p.m. EDT
Cost: $89
Registration


QAPI Overview

Presented by Diane Link, BlackTree Healthcare Consulting
Tuesday, May 23rd
2:00 p.m. EST
Cost:  $99
Registration


Understanding the Effect Functional Scoring Has on Your Agency

Presented by Curaport

Featuring Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Monday, June 12
2:00 p.m. EDT 
Cost: $59 
Registration


The Trump Effect: How the New Administration is Impacting Homecare

Presented by Curaport

Featuring Angelo Spinola, Shareholder, Littler Mendelson PC
Thursday, June 29
11:00 a.m. EDT 
Cost: $99 
Registration



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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