Volume 5, Number 42 May  18, 2016



Dear Healthcare at Home Colleague,

It is spring and you know what that means. It seems that half of your state associations are hosting their annual conferences this month. After four straight weeks of travel, literally from coast to coast, I have had precious little time to catch up on the news you count on from us but I did find a couple of gems for you. Plus, check out Audrey Kinsella's description of a new telehealth product from Dictum Health, the Virtual Exam Room. 

Also, just in time for the beta release of our newest service to healthcare at home and hospice providers, the one we've been previewing that helps grow census, we reprint last year's article by Roger McManus explaining the art of pushing your business pages toward the top of Google, Yelp and Facebook searches. 

Gem number one is a lesson we learned from Jennifer Warfield, BSN, one of the educators at PPS Plus. Medicare certified providers that are struggling with CMS's new "Probe and Educate" program need to understand the way these contractor employees think. If they are looking for your Face-to-Face documents and cannot readily locate them, they have to search through all documents from the episode. This causes them frustration and you do not want annoyed auditors pouring over your documents. They are allowed to critique anything they happen to find there and use it to deny payments. The smart provider creates an index page when sending P&E files. "Face-to-Face is on page 3" might save you both headaches and money. You can thank Jennifer for the tip.

Gem number two has to do with the role of the Physician Advisor. This is an MD in a hospital who does not have responsibility for patients but manages areas such as patient quality and safety, length of stay, documentation, appeals and utilization management. The role of the physician advisor first became recognized in 2005, although physicians have been working in this capacity for much longer. A national association was formed in 2009. Would this not be the perfect person to get to know when you are in the pursuit of a partnership with that hospital? It seems to me that an ombudsman like this would be in tune with the hospital's upcoming challenges under value based purchasing, expanded readmission penalties, and 90-day patient cost responsibilities. He or she should be able to directly promote your agency as a partner or at least introduce you to the person who can. Learn more about this profession at 
worldcongress.com/NAPA/index.cfm.


Have a great week. Keep making a difference!

 

FEATURED ADVERTISER OF THE WEEK
Consolo Services Group, Inc. provides Consolo Hospice Software, a web-based EMR solution providing a fully customizable business and clinical software suite for hospice and palliative care. They are a loyal supported of HCTR. Click on their display ad at the right to learn more.

Editor signature
Tim Rowan



Insurance to Protect Home Care Advertising Dollars
"The Internet changes everything." Even when a cliché is so overused that it becomes trite, it is worth repeating if it is still true. Guest author Roger McManus, an online marketing consultant, warns in part five of his series on Reputation Marketing that you are throwing your advertising dollars away if you are still spending them the way you did before Google's star rating system and Yelp reviews took control of public opinion.

Dictum Health Introduces "Virtual Exam Room"
Virtual physician office visits may help healthcare at home patients stay independent longer.

Vendor Watch
— New secure messaging app announced by Forcura.

 
When you click on these ads,
you make sure HCTR continues to come to you for free.



























During the 4th Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 2855 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
No Matter Who Tells You It's OK, DON'T Do This
If CMS finds out that your software has automated scripting to submit OASIS files, your vendor will be in hot water with the Feds. You may be too.
 
A Home Care Agency's Facebook Strategy
Now that you have built your Facebook business page, be sure to avoid common mistakes. It is not for direct selling, it is for demonstrating your expertise and professionalism.

As of this date, approximately 21,615,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration

http://www.healthcarefirst.com/webinars/

  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

Our Home Care Landscape: Big Challenges, Bigger Opportunities *
Annual Meeting of the Home Care Association of America
October 8-11
Austin, TX
Information and registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

HCSSA Administrator Program
Texas Association for Home Care & Hospice
November 13-15
Westin Galleria
Houston
tahch.org

*HCTR will see you there.
CONNECTED HEALTH: Remote Patient Monitoring and Telehealth Summit

6th Annual Care Coordination and Technology Congress

January 24-26
Renaissance Atlanta Waverly Hotel & Convention Center
Agenda:
Designing successful bundles without collaboration between inpatient and post-acute (PAC) providers inhibits the cost-savings opportunities that make bundled payment a valuable model for hospitals and health systems. Designing care management incentives and solutions for complex patients requires integration across hospitals, home care, and the extended continuum of provider organizations.
Register for in-person or online participation


2018 National Leadership Conference
ElevatingHOME Annual Meeting
March 7-9
Grand Hyatt
Washington DC
Information and registration

New England Home Care and Hospice 2018 Conference
Presented by Home Care Associations of:
Connecticut
Maine
Massachusetts
New Hampshire
Rhode Island
Vermont


April 25-27
Cliff House Maine Hotel
Cape Neddick

Information and Registration


Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


Juggling the New CoPs and Other Applicable Laws

Sponsored by Kinnser Software
Featuring Robert W. Markette, Jr., Esq., CHC, of Hall, Render, Killian, Heath & Lyman, P.C.
Thursday, January 25
1:00 - 2:00 pm EDT

Attend to Learn:

  • Why "legal representative" is a concept you should already be familiar with
  • What compliance with the nondiscrimination provision of the Affordable Care Act may mean for the new CoPs
  • Why you must be more aware of harassment issues and prepared to take action
  • How harassment issues affect your discharge policies

Free: Register here



How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Clinician Recruitment, Retention & Satisfaction: Does Technology Help or Hinder?

Sponsored by Brightree and Elevating Home
Featuring: Karri Harpole, RN, BSN, Brightree; Tarrah Lowry-Schreiner, President & CEO, Sangre de Cristo Hospice & Palliative Care; Wendy Cofran, CIO, Century Health Systems, Inc.; Melissa Polly, MBA, Brightree Product Marketing (moderator)

Wednesday, July 26
1:00 pm EDT

Learn:

  • Best practices related to the use of technology and the best way to engage clinicians in a model that provides the most value the organization, including recruitment, retention and satisfaction; 
  • From colleagues, how to get the most value from the use of technology from clinical documentation and nurse satisfaction to operational efficiencies; and,
  • How changes in the post-acute environment, from regulatory drivers to value-based care, drive effective utilization of technology.

Register



    Navigating the Final Rule for Medicare PPS for CY 2017
    Sponsored by PPS Plus
    Tuesday, November 15, 1:00 - 2:30 pm CST
    Featuring Dave Macke, CHFP, FHFMA
    Director of Reimbursement Services, VonLehman & Company
    FREE

    Register here


    Are You Marketing to the Wrong Person?
    A Different Way to Get Home Health Referrals

    Presented by Healthcare Synergy
    Featuring: Melinda Rodriguez, PT, DPT, MSCS, LSVT
    Date: Wednesday, March 7
    Time: 10:00 a.m. PST; 1:00 p.m. EST

    In this Webinar, you will:
    • Learn another way to market inpatient facilities other than discharge planners, case managers or social workers.
    • Discuss the role of Home Health in the challenging healthcare environment – Short Term Home health.
    • Describe the Continuum of Care Concept in the post acute care network
    • Identify strategies to reduce risk of acute care readmission.
    • Discuss options for discharge disposition for potential skilled nursing facility candidates to decrease SNF discharge rate for inpatient rehab units.

    Register



    Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

    Featuring Michael McGowan, CEO, OperaCare
    Tuesday, January 17
    2:00 p.m. EST
    Cost:  $79
    Register


    2017 What You Need to Know about Electronic Visit Verification

    EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

    Wednesday, March 15
    11:00 am MST - 12:15 pm MST

    Register Here



    How to Attract and Retain Health System Relationships

    Presented by Netsmart
    Ongoing
    Free
    Watch now

     


    Under Pressure — OASIS Service Utilization Review

    Presented by Michael McGowan of OperaCare
    Thursday, April 6
    12:00 p.m. EDT
    Cost: $49
    Registration



    What You Need To Know About Electronic Visit Verification
    Presented by Darby Anderson, CDO, Addus HomeCare Corporation
    Sponsored by CellTrak
    Wednesday, April 12
    1:00 p.m. EDT
    Cost:  Complimentary
    Registration link
     


    Understanding the Effect Functional Scoring Has on Your Agency
    Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
    Thursday, April 13
    2:00 p.m. EST
    Cost:  $99
    Registration link 


    Increase Referrals, not Overhead- Streamlining the Intake Experience

    A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

    Sponsored by Forcura
    Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
    Tuesday, Oct 3
    2:00 pm EDT

    Registration


    QAPI Overview

    Presented by Diane Link, BlackTree Healthcare Consulting
    Tuesday, May 23rd
    2:00 p.m. EST
    Cost:  $99
    Registration


    Transitional Care Management - What is Your Practice Missing?

    Presented by Curaport
    Featuring: Kimberly Kicklighter, MSN, RN,
    Director of Nursing & Quality, Successful Health & Wellness Solutions

    Thursday, February 22
    2:00 p.m. Eastern

    Fee: $39

    Information & Registration

     



    The Hospice Cost Report
    Prepare Your Way With Expert Advice from Maureen Laskowski

    Presented by Healthcare Synergy

    Monday, March 12
    10:00 a.m. PDT; 1:00 p.m. EDT

    Click here to register



    Social Worker Documentation: The Route to Quality Assessments

    Presented by Curaport

    Featuring Christina A. Nuqui, M.S.W., Home Healthcare Solutions, LLC
    Tuesday, February 20
    2:00 p.m.EST
    $99
    Click here to register

    (approved for 1 contact hour of Continuing Education for Nursing)


    What Does Behavioral Health Have to do With Home Health Outcomes?

    Presented by: Netsmart/DeVero
    Featuring: Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven

    Thursday, February 22
    2:00 p.m. Eastern
    Learn why integrating behavioral health with chronic care management can improve star ratings.

    Many home health patients have co-existing Chronic Behavioral Health problems that are not dealt with. If not addressed, problems like anxiety and depression leave patients unable to self-manage diabetes, congestive heart failure, CHF, COPD and other serious medical conditions. This presentation will show why recognizing and managing behavioral health diagnoses and can have a positive outcome on your agency’s STAR ratings. Presented by Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven.

    Registration



    Prevention of Diabetes Related Lower Extremity Amputation

    Presented by Curaport

    Featuring Myra Varnado, BS, RN, CWON, CFCN, Director of Clinical Services, Corstrata
    Thursday, February 8
    2:00 p.m. EST
    $49

    Click here to register

    (approvedfor one (1) contact hour of Continuing Education for Nursing)

     



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