Volume 8, Number 29 May  1, 2019



Dear Healthcare at Home Colleague,

We here at the Rowan Report are often regarded as a source of information for Medicare-certified Home Health and Hospice providers. This week, however, we bring you a news analysis that is possibly the most important report we have ever written for the non-medical, personal care side of our healthcare sector. If you are in that sector, scan through the headlines below this letter and click on our interview with Bob Roth, managing director of Cypress Home Care in Phoenix.

Roth has decided to have Cypress join the Honor Care Network. In the past, we have relayed to you both positive and negative reader opinions about Honor's reincarnation as a strategic partner instead of as a full-service home care agency of its own. With the jury still out, in our opinion, we were anxious to learn Bob's decision process.

Frankly, we were impressed. You will read that he sees Honor's approach as, among other things, a solution to a looming crisis...not a problem, a crisis. Under current wage limitations and labor laws, in less than 10 years there will simply not be enough caregivers to serve a population that is aging and that values remaining at home as long as possible. Our conversation with Bob Roth was wide-ranging but we think we have captured the essence of his journey toward this decision. Plus, the article includes the frightening demographic statistics that drove him to look for a solution in the first place.

In other news: 

Senior staff writer Darcey Trescone interviewed Jeremy Powell, CEO and Founder of Acclivity Health Solutions, a platform for connected care communities that built a reputation in acute care and is now turning its attention to post-acute, specifically Hospice. Big data, Darcey discovered, will be crucial to the effort to improve care outcomes for patients with advanced illness.

This issue's Vendor Watch column has several announcements. A new Hospice Academy for Texas Association for Home Care & Hospice members; a mileage calculator add-on for Wellsky users; and a new COO for a reorganized HHAExchange.

Guest author Roger McManus, MBA, teaches a marketing trick you should try. There is a way to appear as the only result in a search when someone is looking for home care services in your market area on Google. His primer shows you how to do it, step by step.

For the IT Department, we share what we learned about the next Windows 10 update, due this month. We don't usually do this but this one is big. So big, Microsoft will not automatically download it to your PC. You get the option to upgrade or not, but only for 35 days. Note to IT support staff: long nights ahead. While waiting for the as yet unannounced release date, start checking available hard drive space on every PC. Not only does 10 absorb about 30GB, now it will set aside an additional 7GB of reserved space to allow for the smooth installation of future automatic updates.

Have a great week. Keep making a difference! I hope to meet some of you at next week's annual meeting of the Home Care Association of New York State in Saratoga Springs.

 

 

Editor signature
Tim Rowan



Award-Winning Private Duty Agency Joins Honor Care Network
When a highly respected home care provider accepts the invitation to try out an innovative partnership program, we wanted to know why. Read our interview with new Honor Care Network Partner Bob Roth of Cypress Home Care Solutions in Phoenix.

Hospice As The Hub: Acclivity's Vision for a New Care Model with AI
Interview with Jeremy Powell from Acclivity Health Solutions and their vision for the future of Hospice utilizing AI.

One Box: How to Grab All of the Attention
Guest author and marketing consulting Roger McManus offers a step-by-step trick to get your business to be the only search result when someone searches online for home care services.

Big Changes Coming in May Windows 10 Update
A recent Microsoft newsletter provided us with some news your IT Department probably already knows but that all Windows 10 users should hear.

Vendor Watch
— Axxess sponsors "Hospice Academy" for TAHC&H members
— New Wellsky software integration supports accurate mileage calculations for field clinicians
— HHAeXchange announces new organizational structure and new COO


 
When you click on these ads,
you make sure HCTR continues to come to you for free.



























During the 2nd Quarter of 2019, web sites of the above advertisers were visited by home care and hospice executives and staff 2157 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
New Product Solves Leftover Controlled Substance Problem for Hospices
What do you do with leftover opioids after a hospice patient dies? Rules from the DEA and EPA make it clear you have only two options, and one of them can be expensive. Here is our review of a new product for the other option.
 
Providers v. UPICs and ZPICs: Another Chapter
Guest author Elizabeth Hogue brings us another chapter in the continuing saga of Providers v. UPICs and ZPICs. The stakes are high! Providers must continue to seek relief from the courts from devastating actions by the UPICs and ZPICs.

As of this date, approximately 33,473,000 Baby Boomers have become Medicare eligible.



Notable Upcoming Conferences Free Webinars

National Healthcare CXO Summit

Presented by Marcus Evans Events


Date: May 19-21
Location: Eau Palm Beach Resort

Keynote Presenters: Susan Blumenthal, past US Assistant Surgeon General; Nicholas Webb, Healthcare Futurist

Registration Information

The National Healthcare CXO Summit is the premium forum bringing senior level healthcare executives and solution providers together. As an invitation-only event, taking place behind closed doors, the Summit offers an intimate environment for a focused discussion of key new drivers shaping the healthcare industry.


NAHC Financial Managers Meeting *

July 14-16
Sheraton Grand Hotel
Chicago

Information and Registration


Senior Care 360: Strategy and Solutions Conference *

Presented by: Lincoln Healthcare Leadership

Date: July 31 - August 2
Location: Gaylord National Resort, National Harbor, MD

Information and Registration


 

3rd Interoperability Forum

Office of the National Coordinator for Health IT (ONC) 

Date: August 21-22
Location: Renaissance Hotel, Washington, DC

Register Online

This event will bring people together from ONC, the healthcare industry, and the technology sector to:
  • Learn about recent efforts to advance interoperability nationwide
  • Identify concrete actions in response to current interoperability barriers
Attendees will hear keynotes from industry influencers, have the opportunity to view demos showcasing innovative solutions and participate in tracks focused on various aspects of interoperability. Co-led by industry leaders and supported by ONC experts, the tracks will provide an opportunity to discuss the latest issues and identify actions that can be taken to address key barriers to interoperability in a group setting.
Who: Health IT standards and technology community, including developers, policymakers, technology staff at provider organizations, and consumers.

SAGE/2019 *

Hosted by Honor

Date: September 10
Location
: Portofino Hotel & Marina, Redondo Beach, CA
Time: 9:00 am - 5:00 pm

Information and Registration
(Rowan Report subscribers have been offered a 25% discount; use discount code "Rowan" when you register)

How we care for our aging population is one of the most daunting and important challenges we face as family members, as community builders, as leaders in our industry.
That’s why Honor is launching SAGE/2019, a day of inspiring keynotes, lively panel discussions, and intimate conversations on the most compelling topics in senior care and wellness. We’re bringing together thinkers and doers, innovators and entrepreneurs, academics and leaders in healthcare and home care.
You’ll meet creative thinkers who are shifting the narrative about aging, company founders who are driving change, and visionaries who are imagining what’s possible in the future. This is a unique opportunity to network with thought leaders, peers, and potential partners, to revolutionize how we think about aging, and, most importantly, to take action.

Home Health, Home Care, Hospice GROWTH SUMMIT *

Date: Sept. 17-19
Location: Green Valley Ranch, Las Vegas

Information and Registration

Join renowned agency mentors Cheryl Peltekis and Melanie Stover for an owners' and executives' ONLY event focusing on how to survive and thrive in this rapidly changing environment. Cheryl and Melanie will break down exactly how to maximize your agency’s growth during this time of disruption in an easy to follow system you can use, over and over.

HCAOA 2019 Annual Leadership Conference *

Home Care Association of America

Date: September 22-23
Location: Marriott Tucson Starr Pass Resort

Information


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

How to Satisfy the OIG's Requirements for Fraud and Abuse Compliance Training
Featuring: Elizabeth E. Hogue, Esq.
Date: Wednesday, August 7
Time: 1:00 - 2:30 pm EDT
Available on demand after broadcast date.
Option to purchase CD & handouts
Information and Registration
 
The OIG requires that home care providers of all types must provide effective training on fraud and abuse compliance for employees early in their employment and on at least an annual basis thereafter. Let us help you satisfy these requirements by participating in this teleconference! Whether you are a home health agency, hospice, HME company or private duty agency, gather your staff members together for this teleconference to satisfy the OIG's requirements. 
Participants will learn about three major types of fraud and abuse: false claims, kickbacks, and violations of the Stark law. Practical examples in the home care industry will be emphasized with concrete guidance about what to do about possible violations. The teleconference will also focus on how employees should raise concerns about possible fraudulent conduct internally before they even consider going outside the company. 
 


Interoperability for Service Providers through CMS’s EMDI Initiative

Presented by: ElevatingHOME and VNAA

Featuring: Pallavi Talekar, Project Manager, Scope Infotech, Inc.; Ray Wilkerson, Sr. Business Analyst, Scope Infotech, Inc.; Nandini Ganguly, Business Analyst, Scope Infotech, Inc.; Kishan Patel Business Analyst, Scope Infotech, Inc.; Briana Barnes, Project Coordinator, Scope Infotech, Inc.

Date: Tuesday, July 30
Time:
12:00 pm EDT
Fee:
Free to ElevatingHome, VNAA, and Alliance for Home Health Quality Improvement members

Registration

Representatives from the EMDI Initiative team will discuss interoperability using health IT standards, including Fast Healthcare Interoperability Resources (FHIR). Participants will learn about pilot opportunities with CMS to enhance provider workflow using three critical use cases. Participants will:
  • Gain knowledge of interoperability concepts and use of latest standards, including FHIR;
  • Gather information on three critical use cases in the post-acute care setting to reduce provider burden and enhance their interoperability footprint; and
  • Identify next steps for participation in an upcoming pilot opportunity with CMS.


Security Risk Assessment Tool Overview and User Feedback Session

Presented by: CMS

Date: Wednesday July 17

Time: 1:00 pm EDT

Fee: Free

ONC and the HHS Office for Civil Rights are holding a training session and overview of the Security Risk Assessment (SRA) Tool. The tool is designed to assist small to medium providers in conducting an internal security risk assessment. This assessment will aid providers with their security risk analysis as required by the HIPAA Security Rule and the CMS EHR Incentive program. Following the webinar, participants will have the opportunity to ask questions and provide feedback.
 
Register


PDGM’s Behavioral Adjustments - What You Need to Know Now

Sponsored by eSolutions

Featuring: Karri Wright, Sr. Director, Product Management at Homecare Homebase

Date: Thursday, August 29
Time: 2:00 pm CDT
Fee: Free

REGISTER NOW

The webinar covers:

  • CMS assumptions and intended adjustments and their impact on:
    • Upcoding
    • Comorbidities
    • LUPA Avoidance
  • Considerations for HHAs
  • Evaluating your HHA data now to assess tomorrow based on today’s reality


Webinar hosts, send your announcements to: Conferences@RowanResources.com

Did you receive this issue as a forward from a colleague? Would you like to have your own free subscription? Click here.

Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 5,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.