Volume 4, Number 44 — April  22, 2015



Dear Home Care Colleague,

Do not miss this event: The Alliance for Home Health Quality & Innovation is having its monthly Twitter chat next Tuesday, April 28 at 2:00 pm EDT. Co-host Andrey Ostrevsky, MD, a featured speaker at my "Healthcare in Transition" seminar last week, will direct the conversation toward home care. This monthly Twitter chat, dubbed "Healthy at Home," brings together various stakeholders in the home health policy community, including home health associations, providers and caregivers, patients and clinicians. AHHQI wants to engage you in a new conversation about the value that home health care can offer to patients in the U.S. healthcare system. That conversation is exactly what our industry needs. Join with this link:  http://ahhqi.org/education/twitter-chat

Last week, home health and home care owners and administrators gathered in Scottsdale, Arizona to discuss the challenges presented by healthcare reform. If you weren't there, you missed a great learning opportunity. Expert discussion leaders such as Arnie Cisneros, PT, attorney Liz Cisneros, and Medicare appeals consultant Michael McGowan laid out an all-or-nothing strategy for achieving compliance and revamping clinical practice. Adam Bishop and Nils Bunde stressed the importance of basing marketing strategies on data. I spoke about the importance of technology as well as about the need for Private Duty and medical home care providers to work together with hospitals, ACOs, SNFs and other care providers of all types.

Feedback from participants was superlative. I'll embed some of the video-recorded comments in articles about the seminar's expert presentations today and in upcoming issues. Here's a preview of typical comments you'll see.

  • "I paid $449 and got $30,000 worth of consulting services."
  • "When can I sign up for the next one?"
  • "Now I understand that Private Duty home care is as important to ACOs and hospitals as Medicare home health is."

If you haven't already, be sure to sign up for an account at Home

In this week's news: Continue preparing; there's no sign yet of another ICD-10 delay, even in the Senate bill to once again postpone Medicare rate cuts for physicians, where they attached the delay amendment last year.

Featured articles: There is a link between my summary of Arnie Cisneros' message at the Healthcare in Transition seminar and Adam Bishop's guest article about building your marketing efforts around data. In a nutshell, many Medicare home health agencies are responding to rate reductions by keeping patients on service longer than medically necessary, an easy but risky way to maintain cash flow. The proper responses, the compliant responses, are to reduce costs and generate referrals of new patients. Arnie told my Scottsdale audience that you reduce costs by hiring effective clinicians who get patients better in 6 visits instead of 16. Adam writes that selecting the right CRM software is the key to accumulating the data you need to make a sale -- data on your agency's quality outcomes and data on physicians in your area. Agency owners left the seminar last week inspired to attack their survival problem with both strategies. I trust these two articles will give you a taste of what we all learned last week.

Lastly, if you will indulge me, I offer a very brief opinion piece based on some things I have been reading lately about insurance companies and the Affordable Care Act. You'll be amazed at what UnitedHealth just admitted.

Have a great week. Keep making a difference! (I was not able to make VNAA this week but if you are going to NHPCO in Maryland next week, look me up.)


Editor signature
Tim Rowan



"Healthcare in Transition" Message Harsh, Helpful
The second annual "Healthcare in Transition" seminar, held last week in Scottsdale, Arizona, challenged home health and home care executives to adapt or die as the U.S. healthcare system changes around them. While perhaps not the easiest messages to hear, the seminar's multi-disciplinary experts delineated problems facing in-home care providers today — and new ones to come in the near future — and offered solutions to help them understand the steps they must take to transform their agencies for survival.

How to Select a CRM for Post-Acute Care
Customer Relationship Management (CRM) is a key business component for post-acute care companies looking to increase sales and improve customer service. A purpose-built CRM system can effectively manage accounts and contacts, track sales efforts and results, reduce time spent on administrative tasks and provide real-time reporting to help your company achieve its goals. If you are at the point where you are ready to invest in a CRM to manage sales efforts and grow your business, you need to be prepared to ask the right questions. Guest writer Adam Bishop shares his experience in the field, with 10 questions to ask when selecting CRM software for post-acute care.

Managed Care Update: Oh, How They Love ObamaCare

The next time an insurance company tells you you can only have three visits for a CHF patient who was discharged after a 4-day hospital stay, or the next time your Uncle Charlie begins his rant about repealing the Affordable Care Act, keep this article from Investors Business Daily handy.



 
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During the 1st Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 1312 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Keeping an Eye on Mom from a Distance
Your mother or father living at home alone are relatively healthy and do not need daily vital sign monitoring and only occasional home health aide visits. They do not think you need to call three times a day to make sure they are still breathing but you remain concerned that something might go wrong and you would have no way of knowing from your home miles away. Did he wake up and get out of bed this morning? Did she turn off the TV and go to bed last night at a decent hour? We tested a middle ground technology, less intrusive than PERS or video supervision, more informative than daily phone calls -- and we recommend it...in the right situation.
 
HIPAA Compliance, Policies Lag Behind Mobile Health Innovations
Physician practice software vendor NueMD wanted to know where their industry stands with HIPAA compliance. Working with Porter Research and The Daniel Brown Law Group, they designed a questionnaire to gauge respondents' knowledge of HIPAA's Privacy and Security regulations, compliance measures, and communication methods. The results were every bit as disappointing as those of our own 2013 survey of home health workers. Guest author Mark Healey worked with the Porter Research team to develop this analysis of their survey. He considers the results in light of the emergence of mHealth technologies, which introduce a new layer of complexity to HIPAA compliance.

As of this date, approximately 17,303,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

43rd Annual Convention & Exposition

Association for Home & Hospice Care of North Carolina
April 27-29
Sheraton Imperial Hotel & Convention Center
Durham
www.homeandhospicecare.org/annualconference


30TH Management and Leadership Conference *

National Hospice and Palliative Care Organization
Pre-conference: April 28-29
Main Conference: April 30 - May 2
Gaylord National Resort and Convention Center
National Harbor, Maryland
http://www.nhpco.org/mlc2015


Hospice ConferenceTexas Association for Home Care & Hospice
May 6
Sheraton Austin
Austin
tahch.org


Pediatric ConferenceTexas Association for Home Care & Hospice
May 6
Sheraton Austin
www.tahch.org


American Telemedicine Association 2015 Annual Meeting and Exposition

May 2-5
Los Angeles Convention Center
https://www.regonline.com/Register/Checkin.aspx?EventID=1650306


Michigan Association for Home Care Annual ConferenceMay 13-15
Grand Traverse Resort & Spa
Registration Information


Southwest / Gulf Coast Regional Home Care & Hospice Conference & Exhibition

Multi-State Association Conference – Texas, Alabama, New Mexico, Oklahoma & Louisiana
June 2-4
Hyatt Regency New Orleans
New Orleans, LA
tahch.org/education


Home Care Emergency Preparedness Conference

Maryland-National Capital Home Care Association
Tuesday, June 16, 2015 9:00 AM EDT 
Loyola Graduate Center - Room 210/230
8890 McGaw Road
Columbia
http://mncha.org/event-1916807


NAHC Financial Managers Meeting *

June 28-30
Gaylord Conference Center
Nashville
http://www.nahc.org/meetings-education/fm/15


Home Care: Providing Collaborative & Holistic Care

The International Home Care Nurses Organization (IHCNO)
July 8-10
University of Illinois at Chicago's College of Nursing
www.nursing.uic.edu/events/ihcno-conference
Contact Tina Marrelli (news@marrelli.com) or Mary Narayan (mary.narayan@cox.net) for additional information.


Leadership Training Conference

Healthcare Financial Managers Association - Western Pennsylvania Chapter
July 23, 6:00 - 9:00 pm
Rivers Casino
Pittsburgh
More Information or Register



46th Annual Meeting
Texas Association for Home Care & Hospice
August 11-13
Moody Gardens Hotel & Spa
Galveston
tahch.org



Blueprint for OASISMichigan Association for Home Care
Workshop for field data collectors, their supervisors and those preparing for the COS-C Exam
September 2-3
homecaremi.org




SANS Network Security 2015GIAC Approved Training for Security Professionals
September 12-21,
Las Vegas
sans.org/netsec



2015 Annual Conference and Trade Show *

Ohio Council for Home Care and Hospice
September 15-16
Hyatt Regency
Columbus
Conference Registration Site


Maryland-National Capital Homecare Association

Annual Meeting
September 17
Waterfront Pier 5 Hotel
Baltimore
http://mncha.org/Annual-Meeting-2015


ICD-10 TrainingTexas Association for Home Care & Hospice
September 22-23
Sheraton Dallas Hotel
Dallas
tahch.org


Community Care Conference
Executive Leadership Forum
Two Conferences in one from the Texas Association for Home Care and Hospice
October 15
Bastrop, TX
http://www.tahch.org/TAHCH/Education_Central/Community_Care_Summit/CCConference.aspx
http://www.tahch.org/TAHCH/Education_Central/Executive_Leadership_Forum/Executive-Leadership-Intro.aspx


NAHC 2015 Annual Meeting*National Association of Home Care and Hospice
October 28-30
Gaylord Opryland Hotel and Conference Center
Nashville


Connected Health Symposium: The Internet of Healthy Things — Integrating Connected Health Into Real World Care DeliveryPartners HealthCare
October 28-30
Seaport Hotel and World Trade Center
Boston
Details and Registration (Registration closes 10/25)


Technology Symposium & Vendor Showcase *Ohio Council for Home Care and Hospice
November 17
Columbus
Details and Registration


AgeTech Expo *Aging 2.0
November 19-20
San Francisco
Details and Registration


Home Care Sales & Marketing Society Executive Strategic Summit * Home Care Sales and Marketing Society
January 28-29
Holiday Inn Orlando – Downtown Disney
Lake Buena Vista
More information

Leading Change Together
Illinois HomeCare & Hospice Council Annual Meeting and Exposition
March 9-10
Lombard
Information and Registration


ITS' A Whole New Ballgame: 2017 Annual ConferenceMichigan Home Care & Hospice Association

May 3-5
Grand Traverse Resort
Acme, MI
Information and Registration


ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

Pre-Claim Revue Seminars
Presented by QIRT
Seminars and webinars will be offered in the pilot states in advance of each state's pre-claim start date.

  • Florida seminars in September (PCR roll out date:October 1, 2016)
  • Texas seminars in November (PCR roll out date: December 1, 2016
  • Michigan and Massachusetts seminars in December (PCR roll out date: January 1, 2017)

QIRT.com


The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Community Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Technologies and Tactics Transforming Long-term Care Conference: Igniting Innovation and Best Practices Across the Long-term and Post-acute Care Continuum
Sponsored by TCBI and Telehealth and Medicine Today
June 30
Washington, DC
Information and registration

2017 Annual Conference and Trade Show *
Home Care Association of FloridaJuly 23-27
Renaissance Orlando at Sea World
Information and Registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

Hospice Financial and Administrative Management Conference
Presented by The Health Group
November 6-7
Caribe Hilton
San Juan, Puerto Rico
Registration: conference@healthgroup.com
 

*HCTR will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Immediate and urgent need for Interim Director of Billing (outside of Chicago). They can be based anywhere. We would fly them in on Monday and home on Fridays. They would be compensated well, including travel pay. All expenses are covered. We have someone in there as an interim and she can't be there the weeks of 9/14 and 9/21. We had part time coverage arranged for those weeks, but the client insists on full time.

It is community based services only –no Medicare- mostly Medicaid waiver for non-skilled services. Large Department of 20 FTEs. McKesson is the IT system. This interim position is to provide stability for two weeks while our person is out.

If you are interested in this opportunity or would know of someone please contact:

Lucy LaDart
President of Recruiting
Healthcare Concepts, Inc.
Office: 800.442.4346 x 2
Email: lucy@healthcareconcepts.com

or

Andres Flores
Executive Researcher
Healthcare Concepts, Inc.
Office: 800.442.4346 x 3
Email: andres@healthcareconcepts.com



2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


A New Approach for Home Health Face-to-Face:
Updated Info, Updated Insights

Sponsored by Kinnser Software
Featuring Arlene Maxim, RN
Thursday, April 20
1:00 pm EDT

Learn:

  • What CMS requires for "adequate documentation" under Face-to-Face
  • How to handle inadequate progress notes provided by the physician/in-patient facility
  • Exactly what to include on your checklist of items for the physician's packet

Free: Register here



How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



Leveraging Technology on Your Path for A 5-Star Rating

Sponsored by Brightree
Featuring Diane Link, RN, MHA, Blacktree Healthcare Consulting; Michael Puskarich, CEO, Kenosha VNA; Wendy Cofran, CIO, Natick VNA; Elaine Stephens, RN, MPH, FHHC, CEO, Walpole Area VNA

April 13
2:00 pm - 3:15 pm EDT

Learn:

  • The impact technology and process have on a 5-star rating
  • How to utilize dashboards to track and trend data that may impact outcomes
  • How to develop outcome scorecards, and how to use them during employee evaluations
  • How to utilize reports to identify educational opportunities

Free: Register here



Navigating the Final Rule for Medicare PPS for CY 2017
Sponsored by PPS Plus
Tuesday, November 15, 1:00 - 2:30 pm CST
Featuring Dave Macke, CHFP, FHFMA
Director of Reimbursement Services, VonLehman & Company
FREE

Register here


Nursing Reference Center Plus Overview
Sponsored by VNAA
Date: Every Thursday through December 8
Time: 1:30 PM Eastern
Nurses use Nursing Reference Center Plus to get answers to questions, access care plans, watch video demonstrations, strengthen nursing skills, earn continuing education credits, access drug information and patient education.
Register and attend


Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

Featuring Michael McGowan, CEO, OperaCare
Tuesday, January 17
2:00 p.m. EST
Cost:  $79
Register


2017 What You Need to Know about Electronic Visit Verification

EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

Wednesday, March 15
11:00 am MST - 12:15 pm MST

Register Here



Navigating Alternative Payment Models

Presented by Mark Sharp and Raymond Belles of BKD
Tuesday, March 28
2:00 p.m. EDT
Cost: $79
Registration

 


Under Pressure — OASIS Service Utilization Review

Presented by Michael McGowan of OperaCare
Thursday, April 6
12:00 p.m. EDT
Cost: $49
Registration



What You Need To Know About Electronic Visit Verification
Presented by Darby Anderson, CDO, Addus HomeCare Corporation
Sponsored by CellTrak
Wednesday, April 12
1:00 p.m. EDT
Cost:  Complimentary
Registration link
 


Understanding the Effect Functional Scoring Has on Your Agency
Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Thursday, April 13
2:00 p.m. EST
Cost:  $99
Registration link 


Navigating Pre-Claim Review

The controversial Pre-Claim Review Demonstration has been delayed in FL and paused in IL. So what's next? We'll cover what we've learned, what you should be doing now, and what home health care agencies can expect next.

Sponsored by Forcura
Featuring: Nick Seabrook, BlackTree Healthcare Consulting; Craig Mandeville, Forcura; Kim Gaffey, MSN, RN, Gaffey Home Nursing & Hospice
Thursday, April 13
2:00 pm EDT

Registration Link


Hospice Proposed Rule FY2018

Presented by Curaport

Featuring Katie Wehri, CHPC, Healthcare Provider Solutions
Tuesday, June 6
2:00 p.m. EDT
Cost: $89
Registration


QAPI Overview

Presented by Diane Link, BlackTree Healthcare Consulting
Tuesday, May 23rd
2:00 p.m. EST
Cost:  $99
Registration


Understanding the Effect Functional Scoring Has on Your Agency

Presented by Curaport

Featuring Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Monday, June 12
2:00 p.m. EDT 
Cost: $59 
Registration


The Trump Effect: How the New Administration is Impacting Homecare

Presented by Curaport

Featuring Angelo Spinola, Shareholder, Littler Mendelson PC
Thursday, June 29
11:00 a.m. EDT 
Cost: $99 
Registration



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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