Volume 4, Number 44 — April  22, 2015



Dear Home Care Colleague,

Do not miss this event: The Alliance for Home Health Quality & Innovation is having its monthly Twitter chat next Tuesday, April 28 at 2:00 pm EDT. Co-host Andrey Ostrevsky, MD, a featured speaker at my "Healthcare in Transition" seminar last week, will direct the conversation toward home care. This monthly Twitter chat, dubbed "Healthy at Home," brings together various stakeholders in the home health policy community, including home health associations, providers and caregivers, patients and clinicians. AHHQI wants to engage you in a new conversation about the value that home health care can offer to patients in the U.S. healthcare system. That conversation is exactly what our industry needs. Join with this link:  http://ahhqi.org/education/twitter-chat

Last week, home health and home care owners and administrators gathered in Scottsdale, Arizona to discuss the challenges presented by healthcare reform. If you weren't there, you missed a great learning opportunity. Expert discussion leaders such as Arnie Cisneros, PT, attorney Liz Cisneros, and Medicare appeals consultant Michael McGowan laid out an all-or-nothing strategy for achieving compliance and revamping clinical practice. Adam Bishop and Nils Bunde stressed the importance of basing marketing strategies on data. I spoke about the importance of technology as well as about the need for Private Duty and medical home care providers to work together with hospitals, ACOs, SNFs and other care providers of all types.

Feedback from participants was superlative. I'll embed some of the video-recorded comments in articles about the seminar's expert presentations today and in upcoming issues. Here's a preview of typical comments you'll see.

  • "I paid $449 and got $30,000 worth of consulting services."
  • "When can I sign up for the next one?"
  • "Now I understand that Private Duty home care is as important to ACOs and hospitals as Medicare home health is."

If you haven't already, be sure to sign up for an account at Home

In this week's news: Continue preparing; there's no sign yet of another ICD-10 delay, even in the Senate bill to once again postpone Medicare rate cuts for physicians, where they attached the delay amendment last year.

Featured articles: There is a link between my summary of Arnie Cisneros' message at the Healthcare in Transition seminar and Adam Bishop's guest article about building your marketing efforts around data. In a nutshell, many Medicare home health agencies are responding to rate reductions by keeping patients on service longer than medically necessary, an easy but risky way to maintain cash flow. The proper responses, the compliant responses, are to reduce costs and generate referrals of new patients. Arnie told my Scottsdale audience that you reduce costs by hiring effective clinicians who get patients better in 6 visits instead of 16. Adam writes that selecting the right CRM software is the key to accumulating the data you need to make a sale -- data on your agency's quality outcomes and data on physicians in your area. Agency owners left the seminar last week inspired to attack their survival problem with both strategies. I trust these two articles will give you a taste of what we all learned last week.

Lastly, if you will indulge me, I offer a very brief opinion piece based on some things I have been reading lately about insurance companies and the Affordable Care Act. You'll be amazed at what UnitedHealth just admitted.

Have a great week. Keep making a difference! (I was not able to make VNAA this week but if you are going to NHPCO in Maryland next week, look me up.)


Editor signature
Tim Rowan



"Healthcare in Transition" Message Harsh, Helpful
The second annual "Healthcare in Transition" seminar, held last week in Scottsdale, Arizona, challenged home health and home care executives to adapt or die as the U.S. healthcare system changes around them. While perhaps not the easiest messages to hear, the seminar's multi-disciplinary experts delineated problems facing in-home care providers today - and new ones to come in the near future — and offered solutions to help them understand the steps they must take to transform their agencies for survival.

How to Select a CRM for Post-Acute Care
Customer Relationship Management (CRM) is a key business component for post-acute care companies looking to increase sales and improve customer service. A purpose-built CRM system can effectively manage accounts and contacts, track sales efforts and results, reduce time spent on administrative tasks and provide real-time reporting to help your company achieve its goals. If you are at the point where you are ready to invest in a CRM to manage sales efforts and grow your business, you need to be prepared to ask the right questions. Guest writer Adam Bishop shares his experience in the field, with 10 questions to ask when selecting CRM software for post-acute care.

Managed Care Update: Oh, How They Love ObamaCare

The next time an insurance company tells you you can only have three visits for a CHF patient who was discharged after a 4-day hospital stay, or the next time your Uncle Charlie begins his rant about repealing the Affordable Care Act, keep this article from Investors Business Daily handy.



 
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During the 1st Quarter of 2018, web sites of the above advertisers were visited by home care and hospice executives and staff 2597 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Keeping an Eye on Mom from a Distance
Your mother or father living at home alone are relatively healthy and do not need daily vital sign monitoring and only occasional home health aide visits. They do not think you need to call three times a day to make sure they are still breathing but you remain concerned that something might go wrong and you would have no way of knowing from your home miles away. Did he wake up and get out of bed this morning? Did she turn off the TV and go to bed last night at a decent hour? We tested a middle ground technology, less intrusive than PERS or video supervision, more informative than daily phone calls -- and we recommend it...in the right situation.
 
HIPAA Compliance, Policies Lag Behind Mobile Health Innovations
Physician practice software vendor NueMD wanted to know where their industry stands with HIPAA compliance. Working with Porter Research and The Daniel Brown Law Group, they designed a questionnaire to gauge respondents' knowledge of HIPAA's Privacy and Security regulations, compliance measures, and communication methods. The results were every bit as disappointing as those of our own 2013 survey of home health workers. Guest author Mark Healey worked with the Porter Research team to develop this analysis of their survey. He considers the results in light of the emergence of mHealth technologies, which introduce a new layer of complexity to HIPAA compliance.

As of this date, approximately 17,303,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

43rd Annual Convention & Exposition

Association for Home & Hospice Care of North Carolina
April 27-29
Sheraton Imperial Hotel & Convention Center
Durham
www.homeandhospicecare.org/annualconference


30TH Management and Leadership Conference *

National Hospice and Palliative Care Organization
Pre-conference: April 28-29
Main Conference: April 30 - May 2
Gaylord National Resort and Convention Center
National Harbor, Maryland
http://www.nhpco.org/mlc2015


Hospice ConferenceTexas Association for Home Care & Hospice
May 6
Sheraton Austin
Austin
tahch.org


Pediatric ConferenceTexas Association for Home Care & Hospice
May 6
Sheraton Austin
www.tahch.org


American Telemedicine Association 2015 Annual Meeting and Exposition

May 2-5
Los Angeles Convention Center
https://www.regonline.com/Register/Checkin.aspx?EventID=1650306


Michigan Association for Home Care Annual ConferenceMay 13-15
Grand Traverse Resort & Spa
Registration Information


Southwest / Gulf Coast Regional Home Care & Hospice Conference & Exhibition

Multi-State Association Conference – Texas, Alabama, New Mexico, Oklahoma & Louisiana
June 2-4
Hyatt Regency New Orleans
New Orleans, LA
tahch.org/education


Home Care Emergency Preparedness Conference

Maryland-National Capital Home Care Association
Tuesday, June 16, 2015 9:00 AM EDT 
Loyola Graduate Center - Room 210/230
8890 McGaw Road
Columbia
http://mncha.org/event-1916807


NAHC Financial Managers Meeting *

June 28-30
Gaylord Conference Center
Nashville
http://www.nahc.org/meetings-education/fm/15


Home Care: Providing Collaborative & Holistic Care

The International Home Care Nurses Organization (IHCNO)
July 8-10
University of Illinois at Chicago's College of Nursing
www.nursing.uic.edu/events/ihcno-conference
Contact Tina Marrelli (news@marrelli.com) or Mary Narayan (mary.narayan@cox.net) for additional information.


Leadership Training Conference

Healthcare Financial Managers Association - Western Pennsylvania Chapter
July 23, 6:00 - 9:00 pm
Rivers Casino
Pittsburgh
More Information or Register



Blueprint for OASISMichigan Association for Home Care
Workshop for field data collectors, their supervisors and those preparing for the COS-C Exam
September 2-3
homecaremi.org




SANS Network Security 2015GIAC Approved Training for Security Professionals
September 12-21,
Las Vegas
sans.org/netsec



2015 Annual Conference and Trade Show *

Ohio Council for Home Care and Hospice
September 15-16
Hyatt Regency
Columbus
Conference Registration Site


Maryland-National Capital Homecare Association

Annual Meeting
September 17
Waterfront Pier 5 Hotel
Baltimore
http://mncha.org/Annual-Meeting-2015


Community Care Conference
Executive Leadership Forum
Two Conferences in one from the Texas Association for Home Care and Hospice
October 15
Bastrop, TX
http://www.tahch.org/TAHCH/Education_Central/Community_Care_Summit/CCConference.aspx
http://www.tahch.org/TAHCH/Education_Central/Executive_Leadership_Forum/Executive-Leadership-Intro.aspx


NAHC 2015 Annual Meeting*National Association of Home Care and Hospice
October 28-30
Gaylord Opryland Hotel and Conference Center
Nashville


Connected Health Symposium: The Internet of Healthy Things — Integrating Connected Health Into Real World Care DeliveryPartners HealthCare
October 28-30
Seaport Hotel and World Trade Center
Boston
Details and Registration (Registration closes 10/25)


Technology Symposium & Vendor Showcase *Ohio Council for Home Care and Hospice
November 17
Columbus
Details and Registration


AgeTech Expo *Aging 2.0
November 19-20
San Francisco
Details and Registration


Home Care Sales & Marketing Society Executive Strategic Summit * Home Care Sales and Marketing Society
January 28-29
Holiday Inn Orlando – Downtown Disney
Lake Buena Vista
More information

Leading Change Together
Illinois HomeCare & Hospice Council Annual Meeting and Exposition
March 9-10
Lombard
Information and Registration


ITS' A Whole New Ballgame: 2017 Annual ConferenceMichigan Home Care & Hospice Association

May 3-5
Grand Traverse Resort
Acme, MI
Information and Registration


ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria
Houston

Receive up to 11 clock or contact hours.

http://tahch.org/tahchorg/education/icd10


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration

 


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston


Information and registration



By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel
Houston

Information and registration


HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport
http://homecaremarketing.net/hurricanebootcamp/

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information


Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center
Orlando

Information and Registration


Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference


The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District
Charleston
www.schchaconferences.com

The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration


2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel
Boston

Information and Registration


OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration


Homecare 100 *February 4-7
Ritz-Carlton
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront
https://www.homebasedcareevents.com/

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center
Orlando

http://www.ata2017.org


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration


New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO
http://www.homecareofcolorado.org


Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration

http://www.healthcarefirst.com/webinars/

  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

2018 Annual Conference

AHHC of North Carolina

May 7-9
Sheraton Imperial Hotel & Convention Center

Register


West Coast Payer and Provider Summit to Address Social Determinants of Health for Complex PopulationsA World Health Care Congress Executive Series Event

June 4-5

Doubletree Resort Paradise Valley
Scottsdale, AZ


Download agenda

Post Acute 360: Strategy and Solutions Conference

Presented by: Lincoln Healthcare Leadership

June 25-27
Gaylord National Resort
National Harbor, MD
Information and Registration


Leading in a Changing World

Texas Association for Home Care & Hospice 49th Annual Meeting
August 8-9
Moody Gardens Hotel & Spa
Embassy Suites Frisco Hotel & Convention Center
Frisco

Information and registration


Home Care Cruise

Sponsored by: HealthCare Synergy
Featuring: Melinda Gaboury, Michael Tidd, Paula Pettit
Dates: August 24-27
Location: Carnival Inspiration, Los Angeles to Ensenada, Mexico

Information and Registration

(Early Bird Pricing Ends May 15)


Hospice Financial and Administrative Management Academy

Presented by: The Health Group, LLC

Date: September 17-18
Location: Mirage Las Vegas

Information and registration


2018 National Leadership Conference *

Home Care Association of America

Date:
September 22-25
Location: Marriott Wardman Park Hotel
Washington DC

 

Information for Providers and Exhibitors


*HCTR will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Immediate and urgent need for Interim Director of Billing (outside of Chicago). They can be based anywhere. We would fly them in on Monday and home on Fridays. They would be compensated well, including travel pay. All expenses are covered. We have someone in there as an interim and she can't be there the weeks of 9/14 and 9/21. We had part time coverage arranged for those weeks, but the client insists on full time.

It is community based services only –no Medicare- mostly Medicaid waiver for non-skilled services. Large Department of 20 FTEs. McKesson is the IT system. This interim position is to provide stability for two weeks while our person is out.

If you are interested in this opportunity or would know of someone please contact:

Lucy LaDart
President of Recruiting
Healthcare Concepts, Inc.
Office: 800.442.4346 x 2
Email: lucy@healthcareconcepts.com

or

Andres Flores
Executive Researcher
Healthcare Concepts, Inc.
Office: 800.442.4346 x 3
Email: andres@healthcareconcepts.com



2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here


Patients' Right to Freedom of Choice of Providers: How to Avoid Lawsuits

 

Presented by Elizabeth Hogue, Esq.

 

Thursday, June 14 (Encore Date: 6/21)
Recording available 24/7 On Demand; option to purchase CD & handouts.
1:00 - 2:30 pm EDT

 

Register here

 

Conflict between hospitals and home health agencies, private duty agencies, hospices and HME companies that receive referrals from hospitals may be intensifying regarding patients' right to freedom of choice. Hospitals say that they comply with all requirements while some post-acute providers maintain the exact opposite. Now post-acute providers are suing hospitals for violations.
  • What exactly are hospitals supposed to do?
  • What do post-acute providers say are common violations?
  • What is an example of a recent lawsuit filed against hospitals for violations?
  • What can hospital discharge planners/case managers do to avoid these types of lawsuits?
  • How can providers help ensure that patients' rights are honored instead of filing court cases against hospitals?
Participate in this teleconference to learn the answers to all of these questions! Extensive handouts will be provided that will also serve as a resource when questions come up in the future.


How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here


Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20
http://rosemarksystem.com



FY2019 Hospice Proposed Rule: What You Need to Know

Sponsored by HEALTHCAREfirst
Featuring:
Deanna Loftus, Director of Regulatory Compliance, HEALTHCAREfirst

Date: Tuesday, June 5
Time: 2:00 pm EDT

Free Registration

On April 27, 2018, CMS issued a proposed rule that would update FY2019 Medicare wage index and payment rates for Medicare hospice agencies. The proposed rule includes changes to the hospice payment rates, updates to the Hospice Quality Reporting Program (HQRP), and more. Ms. Loftus will review the latest information regarding proposed changes and how they may affect you.


Navigating the Final Rule for Medicare PPS for CY 2017
Sponsored by PPS Plus
Tuesday, November 15, 1:00 - 2:30 pm CST
Featuring Dave Macke, CHFP, FHFMA
Director of Reimbursement Services, VonLehman & Company
FREE

Register here


Are You Marketing to the Wrong Person?
A Different Way to Get Home Health Referrals

Presented by Healthcare Synergy
Featuring: Melinda Rodriguez, PT, DPT, MSCS, LSVT
Date: Wednesday, March 7
Time: 10:00 a.m. PST; 1:00 p.m. EST

In this Webinar, you will:
  • Learn another way to market inpatient facilities other than discharge planners, case managers or social workers.
  • Discuss the role of Home Health in the challenging healthcare environment – Short Term Home health.
  • Describe the Continuum of Care Concept in the post acute care network
  • Identify strategies to reduce risk of acute care readmission.
  • Discuss options for discharge disposition for potential skilled nursing facility candidates to decrease SNF discharge rate for inpatient rehab units.

Register



Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

Featuring Michael McGowan, CEO, OperaCare
Tuesday, January 17
2:00 p.m. EST
Cost:  $79
Register


2017 What You Need to Know about Electronic Visit Verification

EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

Wednesday, March 15
11:00 am MST - 12:15 pm MST

Register Here



How to Attract and Retain Health System Relationships

Presented by Netsmart
Ongoing
Free
Watch now

 


Under Pressure — OASIS Service Utilization Review

Presented by Michael McGowan of OperaCare
Thursday, April 6
12:00 p.m. EDT
Cost: $49
Registration



What You Need To Know About Electronic Visit Verification
Presented by Darby Anderson, CDO, Addus HomeCare Corporation
Sponsored by CellTrak
Wednesday, April 12
1:00 p.m. EDT
Cost:  Complimentary
Registration link
 


Understanding the Effect Functional Scoring Has on Your Agency
Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Thursday, April 13
2:00 p.m. EST
Cost:  $99
Registration link 


Increase Referrals, not Overhead- Streamlining the Intake Experience

A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

Sponsored by Forcura
Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
Tuesday, Oct 3
2:00 pm EDT

Registration


QAPI Overview

Presented by Diane Link, BlackTree Healthcare Consulting
Tuesday, May 23rd
2:00 p.m. EST
Cost:  $99
Registration


Dementia, Alzheimer's, and Mental Health Aide Education

Presented by Curaport
Featuring:
J'non Griffin, RN, MHA, WCC, President, Home Healthcare Solutions, LLC

Date: Tuesday, May 15
Time: 2:00 p.m. EDT

Fee: $79 (per attendee)
Information & Registration

*This education session is approved for one (1) contact hour of Continuing Education for Nursing

 



Clinical Impact of OASIS-D

Presented by HEALTHCAREfirst

Featuring:

Deanna Loftus, HEALTHCAREfirst Director of Regulatory Compliance
Mary St. Pierre, RN, BSN, MGA, Regulatory Consultant

Tuesday, May 1
2:00 pm EDT

Free Registration

In March 2018, CMS released the draft of the latest version of the OASIS data set, OASIS-D. Modifications are being made to OASIS in order to comply with the IMPACT Act, to reduce data collection burden, and to improve formatting throughout the document. CMS is seeking approval from the Office of Management and Budget for a January 1, 2019 implementation date. Topics:

  • Addition of six new standardized items
  • The removal of 28 OASIS questions that will no longer be assessed.
  • Modification to M1311 to support a new standardized pressure ulcer measure.
  • Addition of responses to M1028, M1311, M2102 and removal of responses to M2310.
  • Review of additional changes to OASIS

 



ADR Education: Prevention & Response

Presented by Curaport

Featuring: Diane Link, RN, MHA

Date: Thursday, May 17
Time: 2:00 p.m. EDT
Fee: $79 (per attendee)

Information and registration

This education session is approved for one (1) contact hour of Continuing Education for Nursing


What Does Behavioral Health Have to do With Home Health Outcomes?

Presented by: Netsmart/DeVero
Featuring: Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven

Thursday, February 22
2:00 p.m. Eastern
Learn why integrating behavioral health with chronic care management can improve star ratings.

Many home health patients have co-existing Chronic Behavioral Health problems that are not dealt with. If not addressed, problems like anxiety and depression leave patients unable to self-manage diabetes, congestive heart failure, CHF, COPD and other serious medical conditions. This presentation will show why recognizing and managing behavioral health diagnoses and can have a positive outcome on your agency’s STAR ratings. Presented by Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven.

Registration



The Penalty Box Compliance Series Part 8: The IMPACT Act

Presented by Curaport
Featuring Kristi Bajer, RN, MSN

Wednesday, May 23
1:00 p.m. EDT
$39

Information and registration

This education session is approved for one (1) contact hour of Continuing Education.



Webinar hosts, send your announcements to: Conferences@RowanResources.com

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