Volume 4, Number 44 — March  11, 2015

Dear Home Care Colleague,

If you have been vacillating over joining me in Scottsdale next month for my second annual Healthcare in Transition seminar, consider these two things. Last year's evaluations were over the top, with comments such as, "Best conference I've ever attended," and "Now I feel prepared to tackle healthcare reform."

Still undecided? Let me tell you what I have in store for you in Scottsdale.

Session One: Our Reform Dilemma
Harvard physician and software entrepreneur Dr. Andrey Ostrovsky, Medicare appeals expert Michael McGowan, home care veteran David Cole and I will lay out the challenges coming to home health and home care over the next five years. Extensive audience participation will be expected to shape the discussion.

Session Two: Solutions to Thrive Through Reform
ACO consultant Arnie Cisneros, PT, attorney Liz Pearson, marketing consultant Adam Bishop and I will explore strategies you can use to thrive in the face of the coming challenges. From different points of view, we will talk about competition, ACO partnerships, hospital readmissions, population health efforts, and much more.

Session Three: Separate Concerns of Medicare and Private Duty
While Medicare providers listen to appeals expert Michael McGowan discuss solutions to MAC/RAC/ZPIC auditor challenges, private duty providers will engage with nationally-known non-medical home care consultant Bob Roth and Dr. Andrey Ostrovsky about leveraging the skills and availability of non-medical professionals to control costs while enhancing patient care.

Session Four: Winning and Maintaining ACO Partnerships
Arnie Cisneros, David Cole and I return and are joined by ACO founder Dr. Zaki Lababidi to go into depth on the competitive advantages of partnerships over merely selling referrals. How can your agency become the one in 25 that ACOs are selecting to work with?

Session Five: Branding for Success
We are fortunate to have attracted nationally respected marketing expert Nils Bunde, President and Founder of BrainForest, to close our seminar with the details on how to -- and how not to -- create your home care agency's brand. When you make your return flight arrangements, be sure not to schedule yourself so early that you miss this climax to the week's build-up.

You can click on our ad to the right or right here to register. Remember that similar seminars charge anywhere from $500 to $1,000 for an experience that may not be nearly as targeted toward your agency's survival as this one is. Our $449 fee just about covers the speakers and your meals, with little thought to profit other than breaking even. We keep our fees low because we feel so strongly that the industry needs this kind of educational experience. Besides, think of what the Arizona weather will be like in April!

In this week's news: Lots to read this week, all of it important. Procura acquires another company. A new study warns that healthcare is not doing enough to prevent medical ID theft. Allscripts lands another large customer. And Vendor Watch has found a major EVV success story, a home care presence at South by Southwest, and a free white paper on dealing with CMS audits.

Have a great week! Keep making a difference! See you in Scottsdale!?!

Editor signature
Tim Rowan

Procura Group, Parent of ContinuLink and Progresa, Acquires Igea Home Health Software
Procura announced on March 12 that it has acquired Indura Software, Inc., the developer and owner of Igea home health care software, adding a SaaS system for Medicare and Private Duty agencies to a portfolio that includes ContinuLink and Progresa for home care, and the PeoplePoint system for residential management.

Why Does HIPAA Fail to Prevent Medical Identity Theft?
HIPAA has been in place for over a decade, yet medical ID theft continues to be a serious problem. Is the law flawed? Or could Covered Entities, like yours, be doing more to protect patient privacy? HIPAA compliance consultant Roger Shindell presents a detailed reminder of what you are obligated to do to protect your patients...and to protect your agency from debilitating fines.

Vendor Watch
— Kinnser VisitVerify reaches milestone: 3 million verified patient visits
— Philips to be Health Technology Sponsor at South By Southwest Interactive
— Axxess releases free white paper on managing CMS audits
— HomecareCRM sold to New York software provider SigmaCare

Home Care by Black Stone Inks Allscripts Contract
Multi-site Ohio home health and private duty agency selects Allscripts Homecare to consolidate multiple EHRs into a single, interoperable and integrated IT platform.

When you click on these ads,
you make sure HCTR continues to come to you for free.

During the 4th Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 2855 times.

To inquire about placing your message here, contact:


Last Week's Most-Read Stories:
Healthcare Reform Means Opportunity for the Prepared, Disaster for the Rest
In keeping with the theme of our upcoming Healthcare In Transition conference, guest writer Tamela Buhrke explores the potential opportunities offered by the coming healthcare changes with Kerry Halcomb of KC's Home Health, Bob Roth of Cypress Home Care and David Cole of HHA Exchange Software.
Commentary: Supreme Court Decision Nullifying Subsidies Would Result in Chaos
This week, the Supreme Court is hearing arguments in the case known as King v. Burwell, which argues that the health insurance premium subsidies millions of people are getting in 34 states through the Affordable Care Act are illegal. If the court agrees with the plaintiffs when it votes in a few months, the sudden removal of millions of rate payers could cause a "death spiral" in those 34 states. Former Cigna executive Wendell Potter explained in his blog this week what a death spiral is and why it would be disastrous for healthcare providers in those states.

As of this date, approximately 16,841,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

PMX: Playmaker CRM Expo & User Conference *March 16-18
Music City Center
Nashville, TN

SupervisionPlusTexas Association for Home Care & Hospice
April 8
Sheraton Dallas Near the Galleria

THRIVE: Healthcare in Transition *Prospering Through Population Health Management
April 13-15
Scottsdale, AZ
Registration opens 12/8

43rd Annual Convention & Exposition

Association for Home & Hospice Care of North Carolina
April 27-29
Sheraton Imperial Hotel & Convention Center

30TH Management and Leadership Conference *

National Hospice and Palliative Care Organization
Pre-conference: April 28-29
Main Conference: April 30 - May 2
Gaylord National Resort and Convention Center
National Harbor, Maryland

Hospice ConferenceTexas Association for Home Care & Hospice
May 6
Sheraton Austin

Pediatric ConferenceTexas Association for Home Care & Hospice
May 6
Sheraton Austin

American Telemedicine Association 2015 Annual Meeting and Exposition

May 2-5
Los Angeles Convention Center

Michigan Association for Home Care Annual ConferenceMay 13-15
Grand Traverse Resort & Spa
Registration Information

Southwest / Gulf Coast Regional Home Care & Hospice Conference & Exhibition

Multi-State Association Conference – Texas, Alabama, New Mexico, Oklahoma & Louisiana
June 2-4
Hyatt Regency New Orleans
New Orleans, LA

Home Care Emergency Preparedness Conference

Maryland-National Capital Home Care Association
Tuesday, June 16, 2015 9:00 AM EDT 
Loyola Graduate Center - Room 210/230
8890 McGaw Road

NAHC Financial Managers Meeting *

June 28-30
Gaylord Conference Center

Home Care: Providing Collaborative & Holistic Care

The International Home Care Nurses Organization (IHCNO)
July 8-10
University of Illinois at Chicago's College of Nursing
Contact Tina Marrelli (news@marrelli.com) or Mary Narayan (mary.narayan@cox.net) for additional information.

Leadership Training Conference

Healthcare Financial Managers Association - Western Pennsylvania Chapter
July 23, 6:00 - 9:00 pm
Rivers Casino
More Information or Register

46th Annual Meeting
Texas Association for Home Care & Hospice
August 11-13
Moody Gardens Hotel & Spa

Blueprint for OASISMichigan Association for Home Care
Workshop for field data collectors, their supervisors and those preparing for the COS-C Exam
September 2-3

SANS Network Security 2015GIAC Approved Training for Security Professionals
September 12-21,
Las Vegas

2015 Annual Conference and Trade Show *

Ohio Council for Home Care and Hospice
September 15-16
Hyatt Regency
Conference Registration Site

Maryland-National Capital Homecare Association

Annual Meeting
September 17
Waterfront Pier 5 Hotel

Community Care Conference
Executive Leadership Forum
Two Conferences in one from the Texas Association for Home Care and Hospice
October 15
Bastrop, TX

NAHC 2015 Annual Meeting*National Association of Home Care and Hospice
October 28-30
Gaylord Opryland Hotel and Conference Center

Connected Health Symposium: The Internet of Healthy Things — Integrating Connected Health Into Real World Care DeliveryPartners HealthCare
October 28-30
Seaport Hotel and World Trade Center
Details and Registration (Registration closes 10/25)

Technology Symposium & Vendor Showcase *Ohio Council for Home Care and Hospice
November 17
Details and Registration

AgeTech Expo *Aging 2.0
November 19-20
San Francisco
Details and Registration

Home Care Sales & Marketing Society Executive Strategic Summit * Home Care Sales and Marketing Society
January 28-29
Holiday Inn Orlando – Downtown Disney
Lake Buena Vista
More information

Leading Change Together
Illinois HomeCare & Hospice Council Annual Meeting and Exposition
March 9-10
Information and Registration

ITS' A Whole New Ballgame: 2017 Annual ConferenceMichigan Home Care & Hospice Association

May 3-5
Grand Traverse Resort
Acme, MI
Information and Registration

ICD-10 Coding Conference
Texas Association for Home Care & Hospice

Featuring Lisa Selman-Holman
September 13-14
Westin Galleria

Receive up to 11 clock or contact hours.


Public Policy Leadership Conference
Visiting Nurse Associations of America

Wednesday, September 14 at 8:00 AM through Thursday, September 15 at 3:00 PM
Washington Court Hotel
Washington, DC

More information and registration


By the Numbers: ICD-10 Coding Conference
Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel

Information and registration

By the Numbers: ICD-10 Coding Conference

Texas Association for Home Care & Hospice
September 13-14
Westin Galleria Hotel

Information and registration

HURRICANE Home Care Marketing Boot Camp 2.0 *
October 5-7
Embassy Suites Philadelphia Airport

Home Care Sales and Marketing Society *
6th Annual Conference

Learn tactics and techniques for gaining more patients and clients. This year, two breakout tracks: "Field Sales Tactics" and "Internal Operational Excellence: Intake, Admissions and Inquiry."

October 6-7
Bally's Hotel and Casino
Las Vegas
Click here for more information

Annual Meeting *
National Association for Home Care and Hospice

October 23-25
Gaylord Palms Resort and Convention Center

Information and Registration

Pre-Claim Revue Implementation
Palmetto GBA and CGS Tours Texas in Partnership with TAHC&H

Multiple Locations:
October 11 – McAllen
October 13 – San Antonio
November 16 – Houston
November 17 – Dallas
Details for each conference

The Journey Forward
South Carolina Home Care & Hospice Association Annual Conference
December 5-6
Hyatt Place + Hyatt House | Historic District

The 6th Annual Medicare Compliance Cruise *

Presented by Pearson & Bernard, PSC

January 15-22
Departs from Ft. Lauderdale
Information and registration

2017 Northeast Home Health Leadership Summit

Sponsoring Associations:

  • Connecticut Association for Healthcare at Home
  • Home Care and Hospice Alliance of Maine
  • Home Care Alliance of Massachusetts
  • Home Care Association of New Hampshire
  • Home Care and Hospice Association of New Jersey
  • Home Care Association of New York State
  • New York State Association of Health Care Providers
  • Rhode Island Partnership for Home Care
  • VNAs of Vermont

January 17-19, 2017
Colonnade Hotel

Information and Registration

OASIS-C2: The Next Steps

Texas Association for Home Care & Hospice
Presented by Lisa Selman-Holman
January 19, 2017
Westin Riverwalk Hotel

San Antonio 
Details and registration

Homecare 100 *February 4-7
Amelia Island, FL
Registration is full. To be added to the waiting list, contact Miriam Adams at madams@lincolnhc.com

National Leadership Conference *
Sponsored by:
Visiting Nurse Associations of America

Alliance for Home Health Quality and Innovation

April 19-21

Hilton San Diego Bayfront

Omaha System International ConferenceA Key to Practice, Documentation and Information Management
April 20-22, 2017
Eagan, MN
Bi-annual conference offers opportunities to gain knowledge about using electronic health records across diverse settings, exchanging health information, and enabling data sharing among practice, education, and research. For additional information about the conference, the call for poster abstracts and award nominations, and to register, visit www.omahasystem.org/conferences.html.
Email abstracts to lchoromanski@gillettechildrens.com

ATA Annual Meeting

American Telemedicine Association
April 23-25
Orange County Convention Center


Pediatric Home Care Conference

Texas Association for Home Care & Hospice
May 9
Omni Austin Hotel Southpark

Details and registration

New England Home Care & Hospice Conference & Trade ShowMay 16-18
Radisson Hotel
Manchester, NH
Brochure and Registration

Annual Conference *Home Care Association of Colorado
May 17-19
Keystone Resort & Conference Center
Keystone, CO

Home Health Emergency Preparedness CoP Requirements:
Getting Your Agency Ready

Featuring Mary St. Pierre, RN, BSN, MGA
Free, sponsored by HEALTHCAREfirstSeptember 13

1:00 pm Central Time
Omni Austin Hotel Southpark

Details and registration


  • Overview of the emergency preparedness requirement
  • What surveyors will be looking for
  • Steps home health agencies should take to prepare

Our Home Care Landscape: Big Challenges, Bigger Opportunities *
Annual Meeting of the Home Care Association of America
October 8-11
Austin, TX
Information and registration

AHHC 2017 Leadership ConferenceAssociation for Home & Hospice Care of North Carolina
October 9-10
Holiday Inn Resort
Wrightsville Beach

Click here to register

HCSSA Administrator Program
Texas Association for Home Care & Hospice
November 13-15
Westin Galleria

*HCTR will see you there.
CONNECTED HEALTH: Remote Patient Monitoring and Telehealth Summit

6th Annual Care Coordination and Technology Congress

January 24-26
Renaissance Atlanta Waverly Hotel & Convention Center
Designing successful bundles without collaboration between inpatient and post-acute (PAC) providers inhibits the cost-savings opportunities that make bundled payment a valuable model for hospitals and health systems. Designing care management incentives and solutions for complex patients requires integration across hospitals, home care, and the extended continuum of provider organizations.
Register for in-person or online participation

2018 National Leadership Conference
ElevatingHOME Annual Meeting
March 7-9
Grand Hyatt
Washington DC
Information and registration

New England Home Care and Hospice 2018 Conference
Presented by Home Care Associations of:
New Hampshire
Rhode Island

April 25-27
Cliff House Maine Hotel
Cape Neddick

Information and Registration

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

Immediate and urgent need for Interim Director of Billing (outside of Chicago). They can be based anywhere. We would fly them in on Monday and home on Fridays. They would be compensated well, including travel pay. All expenses are covered. We have someone in there as an interim and she can't be there the weeks of 9/14 and 9/21. We had part time coverage arranged for those weeks, but the client insists on full time.

It is community based services only –no Medicare- mostly Medicaid waiver for non-skilled services. Large Department of 20 FTEs. McKesson is the IT system. This interim position is to provide stability for two weeks while our person is out.

If you are interested in this opportunity or would know of someone please contact:

Lucy LaDart
President of Recruiting
Healthcare Concepts, Inc.
Office: 800.442.4346 x 2
Email: lucy@healthcareconcepts.com


Andres Flores
Executive Researcher
Healthcare Concepts, Inc.
Office: 800.442.4346 x 3
Email: andres@healthcareconcepts.com

2017 Regulatory Updates, Including Home Health Conditions of Participation

Free Webinar Hosted by DeVero Software and Relias Learning
Featured Speakers: Michael Tidd, Healthcare Synergy; Robert Love, DeVero
Tuesday, March 21
2:00 pm EDT / 11:00 am PDT

Register Here

Juggling the New CoPs and Other Applicable Laws

Sponsored by Kinnser Software
Featuring Robert W. Markette, Jr., Esq., CHC, of Hall, Render, Killian, Heath & Lyman, P.C.
Thursday, January 25
1:00 - 2:00 pm EDT

Attend to Learn:

  • Why "legal representative" is a concept you should already be familiar with
  • What compliance with the nondiscrimination provision of the Affordable Care Act may mean for the new CoPs
  • Why you must be more aware of harassment issues and prepared to take action
  • How harassment issues affect your discharge policies

Free: Register here

How to be the TOP DOG Sales Rep
Sponsored by PlaymakerCRM
Featuring Cheryl Peltekis, RN
December 14
2:00 EST
Register here

Grow Your Census with Online Marketing Tools

Sponsored by Shoshana Technologies

October 20

Creating A Successful Preceptor Program in Home Health Care

Sponsored by Elevating Home
Michael Ward RN, BSN, Division Director; BAYADA Pediatrics; Margit Moran, RN, BA, Director of Pediatric Clinical Education at BAYADA

Thursday, March 29
1:00 - 2:00 pm EDT

Information and registration

Navigating the Final Rule for Medicare PPS for CY 2017
Sponsored by PPS Plus
Tuesday, November 15, 1:00 - 2:30 pm CST
Featuring Dave Macke, CHFP, FHFMA
Director of Reimbursement Services, VonLehman & Company

Register here

Are You Marketing to the Wrong Person?
A Different Way to Get Home Health Referrals

Presented by Healthcare Synergy
Featuring: Melinda Rodriguez, PT, DPT, MSCS, LSVT
Date: Wednesday, March 7
Time: 10:00 a.m. PST; 1:00 p.m. EST

In this Webinar, you will:
  • Learn another way to market inpatient facilities other than discharge planners, case managers or social workers.
  • Discuss the role of Home Health in the challenging healthcare environment – Short Term Home health.
  • Describe the Continuum of Care Concept in the post acute care network
  • Identify strategies to reduce risk of acute care readmission.
  • Discuss options for discharge disposition for potential skilled nursing facility candidates to decrease SNF discharge rate for inpatient rehab units.


Why your claims are being denied:  Performing a self-assessment of your ZPIC, Pre-Claims, and VBP liabilities

Featuring Michael McGowan, CEO, OperaCare
Tuesday, January 17
2:00 p.m. EST
Cost:  $79

2017 What You Need to Know about Electronic Visit Verification

EVV offers many benefits to agencies and care providers, and choosing the right solution can lead to improved operating efficiency, caregiver communication, quality of care, and client satisfaction.

Wednesday, March 15
11:00 am MST - 12:15 pm MST

Register Here

How to Attract and Retain Health System Relationships

Presented by Netsmart
Watch now


Under Pressure — OASIS Service Utilization Review

Presented by Michael McGowan of OperaCare
Thursday, April 6
12:00 p.m. EDT
Cost: $49

What You Need To Know About Electronic Visit Verification
Presented by Darby Anderson, CDO, Addus HomeCare Corporation
Sponsored by CellTrak
Wednesday, April 12
1:00 p.m. EDT
Cost:  Complimentary
Registration link

Understanding the Effect Functional Scoring Has on Your Agency
Presented by Chad Whitefield, PTA, Managing Partner of Advance Rehabilitation Management Group
Thursday, April 13
2:00 p.m. EST
Cost:  $99
Registration link 

Increase Referrals, not Overhead- Streamlining the Intake Experience

A streamlined, efficient intake process creates a better patient experience and improves referral relationships. During this webinar, industry experts will share their quick tips and best practices for improving your intake process and managing your organization's revenue cycle.

Sponsored by Forcura
Featuring: Craig Mandeville, Founder & CEO of Forcura Jessica Stover, Senior Manager of Blacktree Healthcare Consulting
Tuesday, Oct 3
2:00 pm EDT


QAPI Overview

Presented by Diane Link, BlackTree Healthcare Consulting
Tuesday, May 23rd
2:00 p.m. EST
Cost:  $99

Compliance Program Basics

Presented by Curaport
Featuring: Stephanie Koehn, RMA, CPC, CPPM, CPCO

Tuesday, March 20
2:00 p.m. EDT

Fee (per attendee): $49
Information & Registration

This education session is approved for one (1) contact hour of Continuing Education for Nursing

The Hospice Cost Report
Prepare Your Way With Expert Advice from Maureen Laskowski

Presented by Healthcare Synergy

Monday, March 12
10:00 a.m. PDT; 1:00 p.m. EDT

Click here to register

Home Health Aide Skills and Documentation

Presented by Curaport

Featuring: J'non Griffin, RN, MHA, WCC, Owner & President, Home Healthcare Solutions, LLC
Thursday, March 22
2:00 p.m. EDT
Information and registration


*This education session is approved for one (1) contact hour of Continuing Education for Nursing



What Does Behavioral Health Have to do With Home Health Outcomes?

Presented by: Netsmart/DeVero
Featuring: Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven

Thursday, February 22
2:00 p.m. Eastern
Learn why integrating behavioral health with chronic care management can improve star ratings.

Many home health patients have co-existing Chronic Behavioral Health problems that are not dealt with. If not addressed, problems like anxiety and depression leave patients unable to self-manage diabetes, congestive heart failure, CHF, COPD and other serious medical conditions. This presentation will show why recognizing and managing behavioral health diagnoses and can have a positive outcome on your agency’s STAR ratings. Presented by Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven.


The Penalty Box Compliance Series Part 6: Audit-Proof Your Visit Notes

Presented by Curaport
Featuring Kristi Bajer, RN, MSN

Wednesday, March 21
1:00 p.m. EDT

Information and registration

*This education session is approved for one (1) contact hour of Continuing Education for Nursing

Webinar hosts, send your announcements to: Conferences@RowanResources.com

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