Volume 9, Number 23 February  5, 2020



Dear Healthcare at Home Colleague,

Other news pushed our planned follow-up story on the discussions at last month's Homecare 100 off the front page this week but I wanted to pass along two comments from one of the sessions that frankly left me, a perennial optimist, a little down.

According to Rose Madden-Baer of the VNS of New York, in a session on strategies for partnering with Manage Care Organizations, it takes a year or more to get a contract with an MCO. "Sometimes it is like dating," she said. "Sometimes you have to be willing to walk away, to say 'no, we won't do it for that amount.'" David Ellis, the session's moderator and president of meeting host Lincoln Healthcare Leadership, surveyed in advance a number of those MCOs Madden-Baer mentioned, asking for their impressions of home care and home health. He revealed their comments on a slide that was met with gasps by the audience. (If you are easily disturbed, you may want to skip this section.)

  • 90% of post-acute doesn't get the payer at all.
  • All home health does is spend their time on how to get more visits out of us.
  • Home health thinks about more: more visits, more money.
  • The biggest problems we have are availability...and response times...and unreliable service.
  • Why bother giving risk? What I pay for now is an evaluation and six visits.
  • We put our C team on home health partnership negotiations.

Don't shoot the messenger, neither Dave nor me. By the way, the next Lincoln conference is a bit later in the summer this year. Senior Living 360, your opportunity to mingle with other post-acute providers, is set for the Gaylord Resort just outside DC, August 10-12.

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In this week's news

There will be discussions between Congress and the White House through the upcoming budget negotiations season about cuts to Medicare and Social Security. We will keep an eye on it for you. We kick it off this week with a comparison of the President's commitment as a candidate in 2015-16 and his recent comments. Click on "Concern Rises Over Trump's Medicare Promise Pivot," below.

Be sure not to miss Darcey Trescone's analysis of a opinion piece by Brenda Hopkins, CIO of j2 Global. She makes a strong argument in "Healthcare Technology Still Drives Better Patient Outcomes."

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We met the executives from Electronic Caregiver at a conference last summer and were impressed by their lofty goals. They may be getting there this year, after showing a prototype at CES and planning a big splash at HIMSS. Read about a different approach to remote patient monitoring in "Long Awaited In-Home Avatar to Debut at HIMSS."

We have told you about the patient engagement tool from Synzi in the past. This week, we have an announcement that they are partnering with CareCentrix. That news item below is titled, aptly, "CareCentrix Taps Synzi to Connect Patients to Post-Acute Care Services."

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Breaking News, Preview

Be sure to watch your email tomorrow morning for a special edition of The Rowan Report. A great number of you will be interested in, some of you affected by, tomorrow's breaking news.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



Concern Rises Over Trump's Medicare Promise Pivot
We avoid politics in this publication but we do discuss policy when it directly impacts our readers. The President's reversal of a campaign promise never to cut Medicare, reported by all major news outlets, is worth a closer look.

Healthcare Technology Still Drives Better Patient Outcomes
As healthcare business owners, we need to be prepared for both automation requirements from referral partners and automation of our own internal processes to service more patients and serve them well. More older individuals means more home care and hospice services will be required.

Long Awaited In-Home Avatar to Debut at HIMSS
Remote patient monitoring to take a step into the future with Addison, the Virtual Caregiver™ from Electronic Caregiver.

CareCentrix Taps Synzi to Connect Patients to Post-Acute Care Services
Virtual care communication platform enables patients to connect with CareCentrix providers through video, email, and text.

 
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During the 1st Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 2948 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
Bayada Huddles to Confront PDGM
The home health provider's clinical procedure adjustments helped patients so much, they kept them in place even after PDGM was delayed a year.
 
Savii Partners with Maxwell Healthcare Associates
Minneapolis-based consulting firm will provide Private Duty implementation and training services

As of this date, approximately 36,553,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

  • What can home health agencies do to avoid denials by ZPICs, RACs, etc., for lack of homebound status and reasonable and necessary care?
  • What kind of documentation must home health agencies, hospices, private duty agencies and HME companies maintain regarding gifts to referral sources and payments to physicians who make referrals to them?
  • How can providers avoid an increase in enforcement action in this area?
  • What kinds of documentation problems are private duty agencies facing with regard to recoupments from state Medicaid Programs?
  • What dangers do electronic medical records cause for all types of home health providers?
  • Is it true that if it wasn't documented, it wasn't done?
Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Free Webinar: Marketing During a Lockdown

 

Presented by: Savii

Featuring: Steve Weiss

Date: April 21
Time: 12:00 - 1:00 EDT

Who should attend this webinar?

Home care agency owners, directors, and marketers who want to remain relevant in their market and prepare for anticipated growth as we come out of a crisis.

You will walk away armed with knowledge about:

  • What you should be doing now
  • How to contact your referral sources
  • Creative ways to grow and maintain your business

Information and Registration

Course materials will be sent to all who register, even if you cannot attend.

Steve "The Hurricane" Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed, and excelled across vastly different industries. Steve founded his current company, Hurricane Marketing Enterprises, in 2012 with a goal to help other business owners across the country. In a few short years, he grew it to a seven-figure business and it has been booming ever since.

FREE Webinar: Digital Strategies to Survive and Thrive During and After COVID-19

Sponsored by: AlayaCare

Featuring: a panel of experts from AlayaCare, Hireology, Home Care Pulse, and CareMaster Medical Services

Date: Thursday, April 30
Time: 2:00 pm EDT

Information and Registration

As weeks turn to months of social distancing and government regulations continue to restrict in-person contact, home and community care agencies must embrace digital strategies both to maintain operations now and future-proof for a post-pandemic world. This webinar unites a panel of experts from AlayaCare, Hireology, Home Care Pulse and CareMaster Medical Services to discuss best practices for all aspects of digital operations – from tips on managing remote staff and virtual hiring to best practices for maintaining quality care.

After the discussion, participants will have the opportunity to engage in a live Q&A session.

Learning objectives:

After this webinar, participants will be better able to:

-Discuss ways to adapt to remote hiring
-Strategically manage remote staffing needs
-Ensure continuity of care between caregivers and clients
-Describe how technology supports each aspect of virtual operations


Free Webinar: Tips for Launching Telehealth and Remote Care in Less Than a Week

Presented by: Ankota

Featuring: Ken Accardi

Date: May 19
Time: 12:00 EDT
Fee: Free

Register

The COVID-19 pandemic has made the importance of Telehealth and Remote Care abundantly clear. This webinar will cover:

  • When to use secure video chat vs secure messaging
  • How to build "manage by exception" care plans
  • Reviewing notifications and non-compliance in minutes per day
  • Getting started quickly and affordably

FREE WEBINAR: Q2 2020 Post-Acute Care Compliance Forum

Presented by: Casamba
Featuring: Holly Hester, Casamba SVP of Compliance and Education

Date: Thursday, May 21
Time: 3:00 pm - 4:00 pm EDT

Information and registration

In-depth discussion of regulatory and compliance updates for the post-acute care industry, including CMS waivers and flexibilities in response to the Public Health Emergency, telehealth and other virtual services, TRICARE update, and more.


Free Webinar: On the Heaviness of Halos: care for the professional caregiver during crisis 

Sponsored by: Wellsky

Featuring: Dr. Carla Cheatham, M.A. M.Div., Ph.D. Philosophy/Health/Kinesiology

Date: Friday, May 29
Time: 1:00 - 2:00 EDT

Reserve a Seat

Join us for a powerful webinar that will help caregivers in all disciplines tend to their own emotional and mental health as they continue to serve others during the COVID-19 pandemic. Dr. Cheatham, renowned educator and author on compassion fatigue and resilience, will discuss the trauma and moral injury that professional caregivers face and will provide you with practical techniques to help yourself, your colleagues, and your patients or clients, including:

  • What the terms "moral distress," "moral injury," and "secondary/vicarious trauma" mean, and how they affect your health and well-being
  • Practical solutions and strategies from the fields of resilience, emotional intelligence, and post-traumatic growth
  • How to develop and use a personalized plan of care that tends to your mental and emotional needs, as well as those of your team and the people you serve

WEBINAR SERIES: Hospice Academy FOUNDATIONS

Sponsored by: Texas Association for Home Care and Hospice

Part 1: The Evolution of Hospice - from Practices to Regulations Over Time
Instructor: Katie Wehri, Director, Home Care & Hospice, Regulatory Affairs, NAHC

Date: June 2

Part 2: The Hospice Plan of Care - An Interdisciplinary Document
Instructors: Amy Ives, RN, BSN, CHPN, Director, Peterson Hospice; Danny Mack, Director of Spiritual and Social Services, Christian Care Hospice

Date: June 4

Information and Registration

 


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Webinar hosts, send your announcements to: Conferences@RowanResources.com

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