Volume 7, Number 10 — February  21, 2018

Dear Healthcare at Home Colleague,

Congratulations to Bill Dombi. The NAHC board voted and he can now remove the word "Interim" from his title as NAHC President. We anticipate great progress under his leadership.

If it is acceptable to you, I am going to briefly step outside our usual role to offer a comment about the 5th school shooting of 2018 that resulted in injury or death. I hope healthcare workers remain aware of the long-term, often invisible, trauma that survivors and their families may be suffering, and are ready to help as needed. And not just in Florida. Students and parents all over the country are under stress; and we know that stress can do physical and emotional damage.

We have another slight diversion from our main mission this week. We read about a warning from a Doctor Michael Carome, M.D., of the advocacy group Public Citizen, regarding two medications your clinicians may find in their patients' homes. Both are considered dangerous. See our article titled "Do Not Let Your Patients Use These Drugs" to learn about a hypertension med that can cause life-threatening gastrointestinal effects; the other is a sleep aid that is linked to falls and hip fractures in the elderly.

On to more uplifting topics. First, an essay explaining a free service you can use to improve your online reputation. Guest writer Roger McManus describes "City Pages," a way to let people searching on Google know that you offer services in cities where you do not have an office. Previous to this, Google only listed you where you are located, which is fine for barber shops and pizza places, but not helpful for single-office home care agencies that cover several surrounding counties.

Speaking of competition, almost everyone wants to improve the skills of their outside sales force. Staff writer Darcey Trescone reviews a new guide book by popular sales training veteran Michael Ferris. This is not one for your office shelf, Darcey reports, but every sales professional should have his or her own copy.

This week's report includes two Vendor Watch items, where you'll read about a large Texas agency going with KanTime, and about a new mobile device released by HeartLegacy that makes it easy for patients to stay in touch with family and with your staff.

Under CMS News, we have details for you of an upcoming Home Health and Hospice Open Forum conference call. Also, read about the CMS release of CAHPS Hospice survey results.

Have a great week. Keep making a difference!


Editor signature
Tim Rowan

Do Not Let Your Patients Use These Drugs!
Some FDA-approved medications should be avoided by the elderly. Here are two that could be problematic, or even dangerous, to your patients.

City Pages: Growth Strategy Every Agency Needs to Deploy
Guest author and marketing consultant Roger McManus explains how Google's free City Pages system works and why you need to use it. (Do not share this article with your competitors.)

HCTR Book Review: Revolutionary Sales Guide for Pre- and Post-Acute Sales Professionals
Renowned sales trainer releases comprehensive guide for all pre-acute and post-acute sales professionals.

CMS News
— CMS Launches Public Reporting of CAHPS® Hospice Survey Results
— Next Home Health, Hospice & DME Open Door Forum February 28

Large Texas HHA Selects KanTime
KanTime signs another Texas agency, continuing its surge to larger and larger clients.

Vendor Watch
HeartLegacy® releases smartphone app for families of senior care residents. Company founder says app helps family members easily stay connected to loved ones at home or in residential care settings.

When you click on these ads,
you make sure HCTR continues to come to you for free.

During the 4th Quarter of 2017, web sites of the above advertisers were visited by home care and hospice executives and staff 2855 times.

To inquire about placing your message here, contact:


Last Week's Most-Read Stories:
Successful Implementations Depend on Well-Structured Team
You cannot simply gather staff into a room and say, "Here is your new software." A successful implementation and training project requires a phased roll-out, well-defined team roles, and ongoing follow-up. Veteran healthcare at home IS consultant Darcey Trescone offers detailed guidelines based on years of experience with both successful and painful software implementations.
Differentiate Your Agency With A Unique Technology
Introducing "HeartLegacy," an Alabama company that makes video messaging between patients and families easy enough for the most tech-averse seniors to use.

As of this date, approximately 28,699,000 Baby Boomers have become Medicare eligible.

Notable Upcoming Conferences Free Webinars

2018 National Leadership Conference
ElevatingHOME Annual Meeting
March 7-9
Grand Hyatt
Washington DC
Information and registration

New England Home Care and Hospice 2018 Conference
Presented by Home Care Associations of:
New Hampshire
Rhode Island

April 25-27
Cliff House Maine Hotel
Cape Neddick

Information and Registration

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

Creating A Successful Preceptor Program in Home Health Care

Sponsored by Elevating Home
Michael Ward RN, BSN, Division Director; BAYADA Pediatrics; Margit Moran, RN, BA, Director of Pediatric Clinical Education at BAYADA

Thursday, March 29
1:00 - 2:00 pm EDT

Information and registration

Are You Marketing to the Wrong Person?
A Different Way to Get Home Health Referrals

Presented by Healthcare Synergy
Featuring: Melinda Rodriguez, PT, DPT, MSCS, LSVT
Date: Wednesday, March 7
Time: 10:00 a.m. PST; 1:00 p.m. EST

In this Webinar, you will:
  • Learn another way to market inpatient facilities other than discharge planners, case managers or social workers.
  • Discuss the role of Home Health in the challenging healthcare environment – Short Term Home health.
  • Describe the Continuum of Care Concept in the post acute care network
  • Identify strategies to reduce risk of acute care readmission.
  • Discuss options for discharge disposition for potential skilled nursing facility candidates to decrease SNF discharge rate for inpatient rehab units.


Compliance Program Basics

Presented by Curaport
Featuring: Stephanie Koehn, RMA, CPC, CPPM, CPCO

Tuesday, March 20
2:00 p.m. EDT

Fee (per attendee): $49
Information & Registration

This education session is approved for one (1) contact hour of Continuing Education for Nursing

The Hospice Cost Report
Prepare Your Way With Expert Advice from Maureen Laskowski

Presented by Healthcare Synergy

Monday, March 12
10:00 a.m. PDT; 1:00 p.m. EDT

Click here to register

Home Health Aide Skills and Documentation

Presented by Curaport

Featuring: J'non Griffin, RN, MHA, WCC, Owner & President, Home Healthcare Solutions, LLC
Thursday, March 22
2:00 p.m. EDT
Information and registration


*This education session is approved for one (1) contact hour of Continuing Education for Nursing



What Does Behavioral Health Have to do With Home Health Outcomes?

Presented by: Netsmart/DeVero
Featuring: Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven

Thursday, February 22
2:00 p.m. Eastern
Learn why integrating behavioral health with chronic care management can improve star ratings.

Many home health patients have co-existing Chronic Behavioral Health problems that are not dealt with. If not addressed, problems like anxiety and depression leave patients unable to self-manage diabetes, congestive heart failure, CHF, COPD and other serious medical conditions. This presentation will show why recognizing and managing behavioral health diagnoses and can have a positive outcome on your agency’s STAR ratings. Presented by Katherine J. Vanderhorst ,RN-BC,BSN and Dr. Amy Craven.


The Penalty Box Compliance Series Part 6: Audit-Proof Your Visit Notes

Presented by Curaport
Featuring Kristi Bajer, RN, MSN

Wednesday, March 21
1:00 p.m. EDT

Information and registration

*This education session is approved for one (1) contact hour of Continuing Education for Nursing

Webinar hosts, send your announcements to: Conferences@RowanResources.com

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