Volume 9, Number 23 February  12, 2020




Dear Healthcare at Home Colleague,

You have read about the unfortunate ransomware attack that damaged one of our leading home health and hospice EMR vendors. We re-interviewed Casamba president Billie Jo Nutter to see how their recovery is coming along. And we spoke with several customers to find out how they are coping. The story turned out to be too big for one article so, under two headlines, we try to drive home the point that this is not one company's story. Whether you are a Casamba customer or competitor, a private duty home care provider, or anyone who uses a computer, it could happen to you and, according to the odds, probably will. Maybe not today, maybe not tomorrow, but soon and for the rest of your life.

 

In preparing these two stories, we learned that, in 2019:

  • attacks like these cost over $12 billion
  • phishing attempts grew 65%
  • 1.5 million new phishing sites were created each month
  • 76% of businesses reported being a victim of a phishing attack
  • 30% of phishing messages get opened by targeted users

Scroll down to read both articles. "Casamba Coming Back from Ransomware Attack" and "Learning From Other's Mistakes."

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In other news: Staff writer Darcey Trescone, RN, looks at the way healthcare providers and tech companies market to seniors and came away disappointed. Citing research by the Harvard Business Review and Fast Company, she noted that "Only 5 percent of advertising images of people over 50 show them using technology, and even then it is usually a younger person teaching an older person how to use a device." Scroll down and click on "Your Technology Marketing May Not Appeal to Your Patients."

Two new companies that launched last week deserve your attention. in "Revenue Cycle Management Veteran Launches Consulting Group" we interview home care finance veteran Michael Greenlee about his new RCM services firm. And in "Passive Remote Patient Monitoring System Introduced" we describe a new technology that does not make Grandma wear a necklace nor require tech expertise from her.

Lastly, hospice providers will want to register for a CMS webinar on the Hospice Item Set. Space is limited so early registration is recommended.

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Free webinar series: Our friends at Simione Consulting asked us to let you know about a series of five free webinars they have scheduled on a wide range of topics. Scroll down for details. 

Worth the trip: Also, be sure to put the Leading Age Leadership conference and NAHC's PDGM tour dates on your calendar. One of NAHC's 12 cities should be near enough to make your trip worthwhile. When you scroll down for the details, look into Mike Ferris' sales training and sales coach certification program coming up soon. HIMSS is offering a webinar next week on nurturing the next generation of healthcare professionals. Speaking of HIMSS, I will be attending this year. If you are attending or exhibiting, I hope to see you there.

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Congratulations to Thornberry, Brightree, and Health Recovery Solutions for "Best in KLAS" wins in their respective categories. More on that next issue. Have you clicked on the ad from our newest sponsor yet? "Isoratec" is a CRM especially for private duty home care providers.

Have a great week. Keep making a difference!

 

Editor signature
Tim Rowan



CMS Open Door Forum to Review Hospice Item Set
Hospice Item Set (HIS) Data Submission Requirements Webinar, March 3.

Casamba Coming Back from Ransomware Attack
President Billie Jo Nutter, optimistic about company's future, offers cybersecurity advice to peers based on her company's experience.

Learning From Other's Mistakes
If Casamba is the only home healthcare tech company to make operational and technical improvements in response to its ransomware attack, it will be remembered as a wasted opportunity.

Your Technology Marketing May Not Appeal to Your Patients
We need to shift our marketing images to appeal to younger consumers, especially when technology is involved.

Passive Remote Patient Monitoring System Introduced
Startup introduces whole-house, passive remote patient monitoring with family and clinician portal, backed by 24/7 call center.

Revenue Cycle Management Veteran Launches Consulting Group
Company set to disrupt conventional practices by taking a consultative partner approach to revenue cycle management.

 
When you click on these ads,
you make sure HCTR continues to come to you for free.

























During the 1st Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 2948 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
AlayaCare Acquires Arrow Solutions
Picking up a handful of southern New York clients, some quite large, will accelerated Canadian company's expansion into the U.S. Medicaid and private duty market.
 
Concern Rises Over Trump's Medicare Promise Pivot
We avoid politics in this publication but we do discuss policy when it directly impacts our readers. The President's reversal of a campaign promise never to cut Medicare, reported by all major news outlets, is worth a closer look.

As of this date, approximately 36,630,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

  • What can home health agencies do to avoid denials by ZPICs, RACs, etc., for lack of homebound status and reasonable and necessary care?
  • What kind of documentation must home health agencies, hospices, private duty agencies and HME companies maintain regarding gifts to referral sources and payments to physicians who make referrals to them?
  • How can providers avoid an increase in enforcement action in this area?
  • What kinds of documentation problems are private duty agencies facing with regard to recoupments from state Medicaid Programs?
  • What dangers do electronic medical records cause for all types of home health providers?
  • Is it true that if it wasn't documented, it wasn't done?
Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Free Webinar: Marketing During a Lockdown

 

Presented by: Savii

Featuring: Steve Weiss

Date: April 21
Time: 12:00 - 1:00 EDT

Who should attend this webinar?

Home care agency owners, directors, and marketers who want to remain relevant in their market and prepare for anticipated growth as we come out of a crisis.

You will walk away armed with knowledge about:

  • What you should be doing now
  • How to contact your referral sources
  • Creative ways to grow and maintain your business

Information and Registration

Course materials will be sent to all who register, even if you cannot attend.

Steve "The Hurricane" Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed, and excelled across vastly different industries. Steve founded his current company, Hurricane Marketing Enterprises, in 2012 with a goal to help other business owners across the country. In a few short years, he grew it to a seven-figure business and it has been booming ever since.

FREE Webinar: Digital Strategies to Survive and Thrive During and After COVID-19

Sponsored by: AlayaCare

Featuring: a panel of experts from AlayaCare, Hireology, Home Care Pulse, and CareMaster Medical Services

Date: Thursday, April 30
Time: 2:00 pm EDT

Information and Registration

As weeks turn to months of social distancing and government regulations continue to restrict in-person contact, home and community care agencies must embrace digital strategies both to maintain operations now and future-proof for a post-pandemic world. This webinar unites a panel of experts from AlayaCare, Hireology, Home Care Pulse and CareMaster Medical Services to discuss best practices for all aspects of digital operations – from tips on managing remote staff and virtual hiring to best practices for maintaining quality care.

After the discussion, participants will have the opportunity to engage in a live Q&A session.

Learning objectives:

After this webinar, participants will be better able to:

-Discuss ways to adapt to remote hiring
-Strategically manage remote staffing needs
-Ensure continuity of care between caregivers and clients
-Describe how technology supports each aspect of virtual operations


Free Webinar: Tips for Launching Telehealth and Remote Care in Less Than a Week

Presented by: Ankota

Featuring: Ken Accardi

Date: May 19
Time: 12:00 EDT
Fee: Free

Register

The COVID-19 pandemic has made the importance of Telehealth and Remote Care abundantly clear. This webinar will cover:

  • When to use secure video chat vs secure messaging
  • How to build "manage by exception" care plans
  • Reviewing notifications and non-compliance in minutes per day
  • Getting started quickly and affordably

FREE WEBINAR: Q2 2020 Post-Acute Care Compliance Forum

Presented by: Casamba
Featuring: Holly Hester, Casamba SVP of Compliance and Education

Date: Thursday, May 21
Time: 3:00 pm - 4:00 pm EDT

Information and registration

In-depth discussion of regulatory and compliance updates for the post-acute care industry, including CMS waivers and flexibilities in response to the Public Health Emergency, telehealth and other virtual services, TRICARE update, and more.


Free Webinar: On the Heaviness of Halos: care for the professional caregiver during crisis 

Sponsored by: Wellsky

Featuring: Dr. Carla Cheatham, M.A. M.Div., Ph.D. Philosophy/Health/Kinesiology

Date: Friday, May 29
Time: 1:00 - 2:00 EDT

Reserve a Seat

Join us for a powerful webinar that will help caregivers in all disciplines tend to their own emotional and mental health as they continue to serve others during the COVID-19 pandemic. Dr. Cheatham, renowned educator and author on compassion fatigue and resilience, will discuss the trauma and moral injury that professional caregivers face and will provide you with practical techniques to help yourself, your colleagues, and your patients or clients, including:

  • What the terms "moral distress," "moral injury," and "secondary/vicarious trauma" mean, and how they affect your health and well-being
  • Practical solutions and strategies from the fields of resilience, emotional intelligence, and post-traumatic growth
  • How to develop and use a personalized plan of care that tends to your mental and emotional needs, as well as those of your team and the people you serve

WEBINAR SERIES: Hospice Academy FOUNDATIONS

Sponsored by: Texas Association for Home Care and Hospice

Part 1: The Evolution of Hospice - from Practices to Regulations Over Time
Instructor: Katie Wehri, Director, Home Care & Hospice, Regulatory Affairs, NAHC

Date: June 2

Part 2: The Hospice Plan of Care - An Interdisciplinary Document
Instructors: Amy Ives, RN, BSN, CHPN, Director, Peterson Hospice; Danny Mack, Director of Spiritual and Social Services, Christian Care Hospice

Date: June 4

Information and Registration

 


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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