Volume 9, Number 14 January  8, 2020



Dear Healthcare at Home Colleague,

Our first issue of our 22nd year reminds us of our last issues of our first year. In 1999, nearly every Home Care Tech Report issue included at least one article that tried to answer the question, "What is this Home Health PPS thing? What is OASIS? And how are we going to survive?" As our Medicare-oriented readers woke up to PDGM's 30-day episodes last week, the feeling of déjà vu was palpable, at least for those of us who have been around a while. As in 2000, the sun came up, people continued to need care, and nurses and therapists learned to complete an OASIS assessment (eventually).

To Private Duty Providers

Never fear. Though this issue, and possibly the next few, need to be devoted to PDGM, we will not ignore you. Be sure to scroll down to this week's headlines. You will be fascinated by a story we found reported by Axios about the surplus of investment capital searching for healthcare startups, and by the announcement from HIPAA-secure texting company QliqSOFT regarding the release of a new patient-engagement tool.

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PDGM Revenue Recognition

No sooner does a new Medicare payment system kick in than a controversy arises. What is the proper way to recognize revenue when payment episodes are 30 days and care episodes are 60 days? NAHC is having high-level discussions about it within its Financial Managers committee. Financial consultants such as BKD are working on it too. We have two articles that at least begin to lay out the early questions. Scroll down and click on the headlines to read both. Then, let us know how your agency has decided to handle it. Or, maybe still deciding. Send your comments and opinions to editor@homecaretechreport.com.

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We have more to give

By this time next week, the publishers of this newsletter, Rowan Consulting Associates, will announce another free service to the caring, compassionate people who serve the elderly, infirm, and dying. You did it for my parents and I am always looking for ways to express my appreciation. The Online Home Care Buyer's Guide has been updated and redesigned and is just about ready for prime-time. You will be able to create a free account, describe the software, telehealth, EVV, OASIS support, supplies dealers, or type of consultant you need and The Online Guide will automatically provide you an objective, unfiltered list of vendors and consultants who have told us they match those needs. Some vendors have paid a small fee for the privilege of having more detail about their company and products available to you, but all known vendors will at least have their names listed. You'll never find 50+ EMR software companies by flipping through the pages of a magazine but we have leveraged 26 years of experience to find them all. And no magazine can automatically send a request for information to them like The Online Guide can. Watch this space later this month for details.

Tech companies, if we have somehow missed you about how to submit your company and product profiles, contact us as soon as possible.

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Have a great week. Keep making a difference in 2020!

Editor signature
Tim Rowan



Differing Views on Revenue Recognition Under PDGM
Revenue recognition guidance varies under PDGM among CPAs and consultants. It is logical that, with the change to 30-day payments, we should re-evaluate how we recognize revenue from now on.

Libman Education White Paper: Four Principles to Help RCM Coding Teams Succeed
Clinical documentation and coding are often cited as one of the areas of greatest revenue cycle opportunity.

Investing? Consider Health Care
If you bought an equal amount of shares of every health care company that went public last year and then sold before the calendar flipped, you would have gotten a 47% return on your money.

Vendor Watch
— QliqSOFT releases patient engagement tool using patient's smart phone.

 
When you click on these ads,
you make sure HCTR continues to come to you for free.



























During the 4th Quarter of 2019, web sites of the above advertisers were visited by home care and hospice executives and staff 3664 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

Last Week's Most-Read Stories:
AlayaCare Acquires Procura and ANZ from Complia Health
Procura executive and support teams to remain intact under former competitor.
 
Dr. Lucy Andrews Discusses Her Decision to Join Honor
Former CAHSAH president and NAHC board member tackles staffing shortage crisis by accepting partnership.

As of this date, approximately 36,245,000 Baby Boomers have become Medicare eligible.
Notable Upcoming Conferences Free Webinars

Homecare 100 *January 19-22
JW Marriott Miami Turnberry Resort
Miami, FL

https://www.homecare100.com/

Training: Sales Coach Certification

Presented by Healthcare Strategica, LLC

Featuring: Michael Ferris
Location: Westin Lake Las Vegas Resort, Henderson, NV
Date: February 18-21

Information and registration

Your sales management team is critical to the results from the sales teams they manage, day to day, month to month and quarter to quarter. The goal must be to drive more admissions with less expenditure on sales and marketing. The best way to do that is to is to increase the number of admissions generated by EVERY member of the sales team.  That will drive down your acquisition cost of each new admission – this metric, cost of sales per admission, is the one that will drive most top and bottom line success!

Sales Managers have four basic functions – manage, train, coach and mentor. For most, the greatest challenge is to have enough time to spend in the field coaching ALL of their sales professionals.  We know, though our research and experience, that the NUMBER ONE way to increase the results of home health and hospice sales professionals is to have regular, effective sales coaching.  Coaching WILL drive the most results consistently.

Sales Coach is the newest, fastest growing position in home care. A Sales Coach can spend the entire week in the field or in the training room, wherever you need them. This frees up your time and allows you to be able to manage a larger team, spend more time where it counts, have consistent on-boarding practices and a happier sales team that is hitting and exceeding all expectations.

Our new Sales Coach Certification Course is the answer to having a Sales Coach up and operational in a hurry. Sales Coach Certification Course participants will get actual time working with and coaching Bootcamp attendees. And, because this is a very nice, secluded, non-gaming location, there is not the same level of distraction you find at a casino on the strip.

Who should attend?

•            Sales Coaches
•            Sales Managers who want to improve their coaching, training and onboarding
•            Senior Leadership who want to understand how to maximize their sales structure for success

Location:

Westin Lake Las Vegas Resort located in Henderson, NV – about a 30 minute drive from the Las Vegas airport.  Uber or Lyft is your best option but if you drive, parking is free!  Once you are there, you have everything you need and a shuttle to take you to restaurants or stores in the area.  The special room rate is available for a few days before and after the event, so if you want to hit the golf course or just relax, please come early or stay late.  This is a non-gaming property that has restaurants, bars, pools, putting green, sport court, gym, hiking and biking trails.


FREE Webinar: How to Capitalize on Your Agency's Most Precious Resource: Data

Sponsored by: AlayaCare

Featuring: Naomi Goldapple, Head of AlayaCare’s R&D division, AlayaLabs, and Simon Maxwell-Stewart, Lead Data Scientist

Date: March 11
Time: 2:00 pm EDT

Information and Registration

Learn how home care organizations are using machine learning and advanced analytic techniques to deliver better clinical outcomes and improved employee experiences.


Free Webinar Series: Presented by Simione Consultants

The 5 Top Reasons Why Post-Acute Deals Fail & What To Do About Them
Date: March 24
Time: 2:00-3:00 PM EDT
Presenter: Laura Gramenelles, RN, BSN, HCS-D, COS-C, Director, Mergers & Acquisitions, Simione Healthcare Consultants
Register


WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

  • What can home health agencies do to avoid denials by ZPICs, RACs, etc., for lack of homebound status and reasonable and necessary care?
  • What kind of documentation must home health agencies, hospices, private duty agencies and HME companies maintain regarding gifts to referral sources and payments to physicians who make referrals to them?
  • How can providers avoid an increase in enforcement action in this area?
  • What kinds of documentation problems are private duty agencies facing with regard to recoupments from state Medicaid Programs?
  • What dangers do electronic medical records cause for all types of home health providers?
  • Is it true that if it wasn't documented, it wasn't done?
Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Conference: The 17th Annual World Health Care Congress

17 Years of Empowering and Connecting Leaders in Health Care Transformation

The World Health Care Congress (WHCC20) has been rescheduled and will take place later this year. Given the current circumstances and the impact of COVID-19, direction from Washington, DC officials, and information from the U.S. Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO), the health, safety, and well-being of our staff, speakers, attendees, sponsors, and partners is of utmost importance to us. We will announce new dates for the 2020 Congress shortly. Please check back for updates.

Information and Registration

It’s never too soon to begin planning your experience at the 2020 World Health Care Congress. View the agenda snapshot and gain access to 100+ sessions across 15+ learning tracks:

  • Payer Transformation
  • Member Engagement and Retention
  • Provider Transformation
  • Care Delivery Integration
  • Medicaid & Health Policy
  • Behavioral Health - NEW IN 2020!
  • SDoH Business Strategy
  • SDoH Tech
  • Pop Health Analytics
  • AI & ML Applications - NEW IN 2020!
  • Innovation & Investments
  • Front Line Leadership
  • Women Leaders in Health Care
  • Self-Insurance Strategy
  • Worksite Clinics
  • Direct Contracting
  • Workplace Mental Health
  • Benefits Adviser Leadership
  • Medical Travel


Seminars Webinars - NAHC and HHFMA PDGM Roadshow 

Sponsored by: The National Association for Home Care & Hospice (NAHC), Home Care and Hospice Financial Managers Association (HHFMA), and NAHC Forum of State Associations, have joined together to co-host 12 intensive, one-day seminars across the country to prepare home health operators for PDGM.  

The Patient-Driven Groupings Model (PDGM) is here and home health agencies are already dealing with the most important change to home health payment in the 21st century. What is working? What is causing problems? Agencies need the latest information and advice on how to make sure their businesses prosper in the PDGM era.

Dates and Locations:

NAHC has announced that they are replacing their live PDGM Summits with a series of four, live-streamed sessions.

Dates: April 28 & 29

Additional Information and Registration To Be Announced Soon!


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.

Your state or national association meeting not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL

Webinar hosts, send your announcements to: Conferences@RowanResources.com

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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